ASHLEY M. BEST
Plymouth,MI
Summary
Results-driven professional with extensive experience in delivering large-scale technical programs across machine learning, enterprise platforms, global system integrations, and marketing technology. Proven ability to define product requirements, align engineering and cross-functional teams, and drive end-to-end execution for programs operating at a global scale. Expertise in roadmap ownership, dependency management, and leading multi-team initiatives within complex matrix organizations. Adept at translating ambiguous business needs into scalable technical solutions while influencing leadership through data-driven insights.
Overview
7
7
years of professional experience
Work History
Sr. Systems Optimization Manager
Tenneco
Northville, MI
01.2025 - Current
- Lead global technology programs spanning HRIS, time, payroll, and integration workflows used across 13 countries, with heavy focus on system architecture, requirements definition, and scalable technical design.
- Own multi-year roadmaps focused on automation, reducing technical debt, and standardizing global workflows.
- Partner with engineering teams to evaluate vendor architectures, integration patterns, and technical requirements for new system implementations.
- Run cross-functional discovery and define functional requirements for system enhancements that support more than 30K employees.
- Build and maintain a global change request governance program that increases delivery velocity and ensures alignment across engineering, business, and product stakeholders.
- Present program progress, dependencies, and risks to executive leadership and influence prioritization of technical investments.
Marketing Operations Manager II
Amazon Shipping
Chicago, IL
12.2023 - 01.2025
- Single-threaded owner for the global lead management technical roadmap, responsible for system requirements, architecture design, and delivery of features that increased MQL-to-SQL conversion by 10%.
- Led implementation of Marketo as a scaled automation platform, partnering with engineering to design workflows, integrations, scoring logic, and routing models.
- Designed and managed Salesforce and Marketo technical configurations supporting high-volume global marketing operations.
- Drove improvements to intake tooling, system performance, and stakeholder workflows through structured root-cause analysis and operational data reviews.
- Managed global Tier 1 MA technical support, defining SLAs, improving operational tooling, and reducing support volume through automation and self-service enablement.
- Delivered monthly technical program reviews to leadership and guided roadmap reprioritization based on system performance and business impact.
Program Manager II, Machine Learning GTM Strategy
Amazon Web Services (AWS)
Detroit, MI
07.2023 - 12.2023
- Owned global execution for a machine learning lead-prioritization program built natively on AWS, generating more than $5M in incremental pipeline.
- Defined functional requirements, feature specifications, and cross-team launch plans across data science, engineering, and product stakeholders.
- Partnered with engineering to validate ML model outputs, ensure architectural compatibility with downstream systems, and prepare the product for global scaling.
- Designed a scalable UAT framework that reduced testing time by 20 hours per cycle and increased coverage across critical workflows.
- Built launch criteria, release readiness plans, and stakeholder documentation for new ML features and enhancements.
- Presented weekly, monthly, and quarterly performance readouts to senior leadership and recommended system-level improvements.
Program Manager II, Lead Management
Amazon Web Services (AWS)
Arlington, VA
09.2021 - 08.2023
- Owned technical program strategy for AWS lead management during AWS re:Invent 2021 and 2022, delivering automation and workflow improvements that reduced manual operations by 120+ hours.
- Designed and deployed scoring, routing, ingestion, and reporting workflows used globally across AWS Field Marketing and Sales teams.
- Managed Tier 1 lead management technical support, improving tooling and workflows to reduce ticket volume by 20% YoY and reduce operational resource needs by 0.5 FTE.
- Identified system defects impacting more than 20% of the global AWS Sales Salesforce instance and partnered with engineers to deliver long-term fixes.
- Built documentation, SOPs, dashboards, and knowledge systems that standardized global adoption across 400+ marketers.
- Led operational excellence initiatives focused on integrating Workfront, Salesforce, Tableau, and marketing systems into unified processes.
Program Manager I, Business Operations
Amazon Web Services (AWS)
Arlington, VA
04.2019 - 09.2021
- Designed and implemented the worldwide Public Sector Workfront-to-Salesforce integration, used more than 1,500 times and saving 10 minutes per setup across global marketers and sellers.
- Supported 500+ stakeholders by improving system architecture, workflow design, and configuration for the Public Sector Workfront instance.
- Managed routing logic, ingestion flows, and technical processes for lead importing, approvals, and Salesforce campaign setup.
- Built and maintained documentation, reporting templates, and operational frameworks supporting global adoption.
- Served as subject matter expert on lead routing systems and partnered with engineers to resolve cross-platform data and integration issues.
Education
Bachelor of Arts - Marketing, Information Technology
Michigan State University
East Lansing, MI12.2018
Skills
- Technical program management
- Cross-functional leadership
- End-to-end program delivery
- Roadmap and prioritization
- Machine learning program execution
- Requirements definition
- Release planning and launch readiness
- Program governance and operating models
- Risk and dependency management
- Technical problem solving
- Root cause analysis
- Workflow automation and scalability
- Data-driven decision making
- KPI development and reporting
- UAT framework design
- Change management and enablement
- Salesforce and Marketo systems
- SuccessFactors platform experience
- SQL and Python fundamentals
- Executive and stakeholder communication
Timeline
Sr. Systems Optimization Manager
Tenneco
01.2025 - Current
Marketing Operations Manager II
Amazon Shipping
12.2023 - 01.2025
Program Manager II, Machine Learning GTM Strategy
Amazon Web Services (AWS)
07.2023 - 12.2023
Program Manager II, Lead Management
Amazon Web Services (AWS)
09.2021 - 08.2023
Program Manager I, Business Operations
Amazon Web Services (AWS)
04.2019 - 09.2021
Bachelor of Arts - Marketing, Information Technology
Michigan State University