ASHLEY M. BEST
Plymouth,MI
Summary
Results-driven professional with extensive experience in delivering large-scale technical programs across machine learning, enterprise platforms, global system integrations, and marketing technology. Proven ability to define product requirements, align engineering and cross-functional teams, and drive end-to-end execution for programs operating at a global scale. Expertise in roadmap ownership, dependency management, and leading multi-team initiatives within complex matrix organizations. Adept at translating ambiguous business needs into scalable technical solutions while influencing leadership through data-driven insights.
Overview
7
7
years of professional experience
Work History
Sr. Systems Optimization Manager
Tenneco
01.2025 - Current
- Lead global technology programs spanning HRIS, time, payroll, and integration workflows used across 13 countries, with heavy focus on system architecture, requirements definition, and scalable technical design.
- Own multi-year roadmaps focused on automation, reducing technical debt, and standardizing global workflows.
- Partner with engineering teams to evaluate vendor architectures, integration patterns, and technical requirements for new system implementations.
- Run cross-functional discovery and define functional requirements for system enhancements that support more than 30K employees.
- Build and maintain a global change request governance program that increases delivery velocity and ensures alignment across engineering, business, and product stakeholders.
- Present program progress, dependencies, and risks to executive leadership and influence prioritization of technical investments.
Marketing Operations Manager II
Amazon Shipping
12.2023 - 01.2025
- Single-threaded owner for the global lead management technical roadmap, responsible for system requirements, architecture design, and delivery of features that increased MQL-to-SQL conversion by 10%.
- Led implementation of Marketo as a scaled automation platform, partnering with engineering to design workflows, integrations, scoring logic, and routing models.
- Designed and managed Salesforce and Marketo technical configurations supporting high-volume global marketing operations.
- Drove improvements to intake tooling, system performance, and stakeholder workflows through structured root-cause analysis and operational data reviews.
- Managed global Tier 1 MA technical support, defining SLAs, improving operational tooling, and reducing support volume through automation and self-service enablement.
- Delivered monthly technical program reviews to leadership and guided roadmap reprioritization based on system performance and business impact.
Program Manager II, Machine Learning GTM Strategy
Amazon Web Services (AWS)
07.2023 - 12.2023
- Owned global execution for a machine learning lead-prioritization program built natively on AWS, generating more than $5M in incremental pipeline.
- Defined functional requirements, feature specifications, and cross-team launch plans across data science, engineering, and product stakeholders.
- Partnered with engineering to validate ML model outputs, ensure architectural compatibility with downstream systems, and prepare the product for global scaling.
- Designed a scalable UAT framework that reduced testing time by 20 hours per cycle and increased coverage across critical workflows.
- Built launch criteria, release readiness plans, and stakeholder documentation for new ML features and enhancements.
- Presented weekly, monthly, and quarterly performance readouts to senior leadership and recommended system-level improvements.
Program Manager II, Lead Management
Amazon Web Services (AWS)
09.2021 - 08.2023
- Owned technical program strategy for AWS lead management during AWS re:Invent 2021 and 2022, delivering automation and workflow improvements that reduced manual operations by 120+ hours.
- Designed and deployed scoring, routing, ingestion, and reporting workflows used globally across AWS Field Marketing and Sales teams.
- Managed Tier 1 lead management technical support, improving tooling and workflows to reduce ticket volume by 20% YoY and reduce operational resource needs by 0.5 FTE.
- Identified system defects impacting more than 20% of the global AWS Sales Salesforce instance and partnered with engineers to deliver long-term fixes.
- Built documentation, SOPs, dashboards, and knowledge systems that standardized global adoption across 400+ marketers.
- Led operational excellence initiatives focused on integrating Workfront, Salesforce, Tableau, and marketing systems into unified processes.
Program Manager I, Business Operations
Amazon Web Services (AWS)
04.2019 - 09.2021
- Designed and implemented the worldwide Public Sector Workfront-to-Salesforce integration, used more than 1,500 times and saving 10 minutes per setup across global marketers and sellers.
- Supported 500+ stakeholders by improving system architecture, workflow design, and configuration for the Public Sector Workfront instance.
- Managed routing logic, ingestion flows, and technical processes for lead importing, approvals, and Salesforce campaign setup.
- Built and maintained documentation, reporting templates, and operational frameworks supporting global adoption.
- Served as subject matter expert on lead routing systems and partnered with engineers to resolve cross-platform data and integration issues.
Education
Bachelor of Arts - Marketing, Information Technology
Michigan State University
East Lansing, MI12.2018
Skills
- Technical program management
- Cross-functional leadership
- End-to-end program delivery
- Roadmap and prioritization
- Machine learning program execution
- Requirements definition
- Release planning and launch readiness
- Program governance and operating models
- Risk and dependency management
- Technical problem solving
- Root cause analysis
- Workflow automation and scalability
- Data-driven decision making
- KPI development and reporting
- UAT framework design
- Change management and enablement
- Salesforce and Marketo systems
- SuccessFactors platform experience
- SQL and Python fundamentals
- Executive and stakeholder communication
Timeline
Sr. Systems Optimization Manager
Tenneco
01.2025 - Current
Marketing Operations Manager II
Amazon Shipping
12.2023 - 01.2025
Program Manager II, Machine Learning GTM Strategy
Amazon Web Services (AWS)
07.2023 - 12.2023
Program Manager II, Lead Management
Amazon Web Services (AWS)
09.2021 - 08.2023
Program Manager I, Business Operations
Amazon Web Services (AWS)
04.2019 - 09.2021
Bachelor of Arts - Marketing, Information Technology
Michigan State University