Ashby Crumpler
Ferndale,MI
Summary
Results-driven Revenue Management leader with 10 years of hospitality experience optimizing profitability across luxury independents and global brands including Hilton and Marriott. Expert in commercial strategy execution, demand forecasting, pricing optimization, and channel management across multi-property portfolios. Proven success improving RevPAR index, driving ADR growth, and strengthening market competitiveness through data-driven analytics and cross-functional collaboration. Advanced experience with Duetto, Lighthouse, and enterprise RMS platforms, with strong leadership capabilities managing property revenue teams and commercial performance.
Overview
8
8
years of professional experience
Work History
Regional Director of Revenue Management
Island Hospitality
08.2023 - Current
- Lead commercial and revenue strategy for a portfolio of 10 branded and independent hotels across multiple markets, optimizing rate structure, segmentation, availability, and channel mix to maximize RevPAR, ADR, and overall profitability.
- Develop and execute weekly and monthly rolling forecasts aligned to market demand, commercial strategy, and business objectives, consistently delivering accurate performance projections.
- Conduct weekly revenue meetings, guiding GMs, DOS, Reservations, and Operations teams on pricing strategy, demand shifts, pacing trends, and execution of commercial actions.
- Analyze STR, competitor movements, and booking behavior to adjust pricing and positioning strategy in real time, supporting market share growth and topline performance.
- Strengthen OTA and third-party channel performance through visibility optimization, content accuracy, and strategic partnership management.
- Collaborate with Sales and Marketing to develop targeted promotions and tactical campaigns supporting occupancy, revenue contribution, and mix optimization.
- Provide leadership and performance coaching to property revenue and reservations teams, reinforcing Hilton’s focus on accountability, commercial execution, and guest experience.
Corporate Revenue Manager
The Yarrow Group
08.2019 - 08.2023
- Directed revenue strategy for 5 Marriott and independent properties, optimizing pricing, inventory, segmentation, and distribution decisions to maximize revenue contribution and profitability.
- Built and executed annual rate strategies, packages, and promotions across brand systems and CRS / OTA platforms to drive conversion and competitive performance.
- Produced detailed forecasts, market assessments, and monthly revenue reports to support executive decision-making and financial planning.
- Led weekly revenue calls reviewing pace, demand trends, competitive intelligence, and forecast changes to ensure proactive pricing action and commercial alignment.
- Delivered daily and weekly pace insights to ownership, corporate leadership, and property teams to ensure consistent execution against revenue strategy.
Front Office Manager
Inn at Jackson Hole
07.2018 - 08.2019
- Oversaw front office operations and guest experience while supporting revenue initiatives through upsell programs, rate integrity, and occupancy maximization.
- Managed staffing, scheduling, performance evaluations, and training, developing capable teams aligned with commercial goals and service standards.
Front Desk Manager
Snake River Lodge & Spa
12.2017 - 04.2018
- Oversaw front office operations and guest experience while supporting revenue initiatives through upsell programs, rate integrity, and occupancy maximization.
- Managed staffing, scheduling, performance evaluations, and training, developing capable teams aligned with commercial goals and service standards.
Education
Bachelor of Business Administration - Marketing
James Madison University
Harrisonburg, VA05.2015
Skills
Revenue Management Systems
GRO PRO One Yield Duetto Lighthouse
PMS / CRS / Distribution Platforms
OPERA PMS Marriott PMS Hilton OnQ Hyatt PMS CRS platforms OTA Extranets
Analytics, Market Intelligence & Reporting
STR Market analytics platforms BI dashboards Pace & pickup reporting Competitive benchmarking
Forecasting, Pricing & Commercial Strategy Tools
Demand forecasting tools Rate strategy execution Channel optimization platforms Overbooking strategy execution
Productivity & Data Tools
Microsoft Excel (advanced) PowerPoint Word
Leadership & Cross-Functional Collaboration
Revenue meeting leadership Sales & Marketing alignment Stakeholder communication
Timeline
Regional Director of Revenue Management
Island Hospitality
08.2023 - Current
Corporate Revenue Manager
The Yarrow Group
08.2019 - 08.2023
Front Office Manager
Inn at Jackson Hole
07.2018 - 08.2019
Front Desk Manager
Snake River Lodge & Spa
12.2017 - 04.2018
Bachelor of Business Administration - Marketing
James Madison University