Summary
Overview
Work History
Education
Skills
Timeline
BusinessAnalyst
Ashe Simpson

Ashe Simpson

Fort Wayne,IN

Summary

Driven Content Manager proficient in SEO, web design and editing. Offering 8-year background generating new content and managing team of digital marketing specialists. Strong creative, writing and communication skills. Expertise in managing content migration and performing SEO and metadata research.

Overview

8
8
years of professional experience

Work History

Content Marketing Manager

Bluetent
01.2023 - Current
  • Same duties as Digital Marketing Specialist plus additional managerial responsibility for content marketing team.
  • Maintained content marketing calendar to schedule creation and delivery deadlines for 10-20 new clients/projects per month.
  • Collaborated with marketing and design teams to develop and plan site content, layout, and style.
  • Managed content distribution to large client portfolio.
  • Conducted regular content audits to identify gaps and redundancies of content.
  • Approved, reviewed and edited content flowing to website.
  • Created, edited and sourced design elements from Canva and GettyImages.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.

Digital Marketing Specialist

Bluetent
07.2021 - 01.2023
    • Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences for 25+ client portfolio.
    • Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management and clients.
    • Collaborated with clients and peers to strategize on campaigns to increase organic, direct, and paid traffic to client websites.
    • Designed pages and wrote copy for entire website builds from scratch including optimizing copy transferred from old websites.
    • Managed digital projects from initial concept through final implementation and live monitoring.
    • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
    • Conducted market research by analyzing industry trends, consumer demographics, keyword research, and competitor activities to inform marketing strategy.
    • Optimized company websites to improve engine ranking, user experiences and conversion rates.
    • Developed and deployed content marketing strategies to improve organic search traffic including entire pages, blogs, events, and activities.
    • Monitored and evaluated website analytics to identify trends and opportunities for improvement.
    • Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
    • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.

MARKETING & COMMUNICATIONS SPECIALIST

UnityPoint Health - Trinity
11.2019 - 07.2021
  • Managed all external facing sites of UnityPoint Health – Trinity for the Quad Cities and Muscatine such as website, social media, and YouTube channel.
  • Plan and prepare advertising and promotional material to increase preference of services, working with company leaders, providers, and marketing peers.
  • Measure effectiveness of marketing, advertising, and communications programs and strategies.
  • Created relevant content for external sites such as patient stories, patient video testimonials, and social media graphics and posts.
  • Managed Facebook advertising platform including ad creation, budget optimization, audience targeting, and execution.
  • Increased service line preference and social media engagement through analytics and market testing.
  • Collaborated with team to brainstorm, design, create, and improve relevant content to drive preference and engagement in competitive healthcare environment.
  • Main point of contact for media relations and completing interviews by preparing interviewee with relevant talking points.

METEOROLOGIST/MULTIMEDIA JOURNALIST/TV HOST

WHBF/KLJB
08.2015 - 11.2019
  • Prepared tailored reports as meteorologist, reporter, and lifestyle host creating variable skill set.
  • Collaborated with team members on ideas to improve product quality daily and long term. Helped implement changes and support team synergy.
  • Managed alerts and notices during severe weather. Communicated valuable information in high intensity situations for long periods of time until threat had dispersed.
  • Managed social media in order to engage viewers and communicate relevant information.
  • Increased Facebook page following by 400% over a four-year period by keeping up to date with relevant trends and community needs.

Education

Bachelor of Science - Atmospheric Sciences

North Carolina State University
Raleigh, NC
05.2015

Skills

  • Content Strategy Development
  • Content Editing
  • Content Creation
  • Copywriting
  • Google Analytics (GA4)
  • SEO Strategy and Execution
  • Keyword Analysis
  • Blogging
  • Paid Advertising (Facebook)
  • User Experience Design
  • Social Media Management
  • Training and Onboarding

Timeline

Content Marketing Manager

Bluetent
01.2023 - Current

Digital Marketing Specialist

Bluetent
07.2021 - 01.2023

MARKETING & COMMUNICATIONS SPECIALIST

UnityPoint Health - Trinity
11.2019 - 07.2021

METEOROLOGIST/MULTIMEDIA JOURNALIST/TV HOST

WHBF/KLJB
08.2015 - 11.2019

Bachelor of Science - Atmospheric Sciences

North Carolina State University

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Ashe Simpson