Ashish Deshmukh

• Growth Orchestration: Built and led an integrated enterprise growth model aligning strategy, revenue operations, delivery, and finance within a single performance rhythm. Created cross-functional growth councils to drive accountability and foresight, ensuring top-line growth remained predictable, profitable, and strategically balanced across portfolios.
• Transformation-Led Go-to-Market Strategy: Developed and executed forward-looking, domain-led growth strategies that balance innovation with client relevance. Embedded customer-first design principles in every market approach, aligning propositions to client priorities such as efficiency, risk, and experience. Orchestrated multi-tower managed-services growth across BFSI verticals by connecting technology modernization with measurable business outcomes.
• Revenue Operations and Data Intelligence: Established a unified RevOps framework linking pipeline management, pricing governance, forecasting accuracy, and customer-lifecycle analytics. Leveraged predictive insights to identify at-risk revenue, optimize conversion, and drive margin discipline. Created full visibility from lead origination through renewal to enable data-driven decision-making and accountable growth.
• Client Value Expansion: Redefined client engagement through a value- and outcome-driven partnership model. Helped clients achieve measurable improvements in efficiency, satisfaction, and cost discipline. Built multi-year strategic relationships by tying success metrics directly to client outcomes, deepening trust, and expanding share of wallet.
• Leadership Development: Leading and coaching a high-performance commercial and delivery leadership capable of scaling sustainably. My fundamental strategy is powered with data led decisions, accountability, performance culture and entrepreneurial ownership with the cross-geo teams.
• Digital and Intelligent Operations Enablement: Partner ecosystems creation with clients to integrate analytics, automation, and digital platforms into their growth and delivery models. Positioned digital transformation as a core lever of business performance, value creation and resilience.
  

Philosophy & Board-Level Focus

I believe growth is engineered through clarity, discipline, and collaboration. The science lies in systems and measurement; the art lies in people—their curiosity, alignment, and purpose. I strive to create organizations where both coexist naturally.

• Part of Senior Leadership Team managing hiring, mentoring, monitoring and leading high performing enterprise SaaS sales teams with value driven sales strategy.
• Establishing data driven sales strategies (MEDDPICC, Account and Buyer Journey Maps, Account Based Marketing), creating a performance culture for benchmarking progress and respect for teamwork as pillars for goals achievement.
• Helping global organizations with technology driven transformation initiatives towards productivity, profitability and customer success driven outcomes. - Cultivating lasting and scalable client partnerships for revenue (ARR) goals and net retention rate focus.
• Conceptualized and executed industry first vertical solution to help sales team increase deal sizes, creating value differentiator and steer pipeline growth with true enterprise prospects.
• Managing co-selling partnerships with Global System Integrators (Accenture, PWC, KPMG, Deloitte, Grant Thornton, Microsoft, SAP for driving sales pipeline).

• Core member of Executive Leadership Team, I was responsible for developing and executing sales strategies for expanding markets, opening niche business streams and growing revenues in marketplace across North America, Canada, Caribbean and LATAM markets.
• Founding team member for verticalization of North American Enterprise B2B business model as profitable business unit.
• Successfully ran product lead growth across five product lines in Financial Services and Healthcare markets.
• Managing cross cultural, multi geo/time zones teams across field sales, inside sales, pre-sales and product management with core focus on net new customer acquisition as well as radiating our business outcomes within existing engagements.
• Responsible for creating brand equity for Newgen within Analyst community, Partner ecosystem and Media through integrated outreach program and visibility as speaker at key industry events.
• Hired and managed employees to maximize productivity while training staff on best practices and protocols.
• Used market insights to capitalize on key business opportunities for new advantageous partnerships.
• Established and maintained strong relationships with customers, vendors and strategic partners.

• As a Market Maker and Business Development resource am responsible for customer acquisition, relationship management and P&L for the US and Caribbean markets for BPM (Business Process Management), ECM (Enterprise Content Management) and Process Re-engineering Initiatives.
• Awarded with Newgen Emerge award for being as part of strategic team and successfully leading various roles with organization as a key stakeholder for last nine years.
• One of the biggest assets have been to grow from Front-end sales resource to Head of largest and most competitive business markets globally.
• My role entrusts me with responsibility for products, solutions and consulting business in US and surrounding markets. this includes managing Partner and Analyst relationships, leading solutions development for emerging horizontal and vertical solutions and new customer acquisition business.
• Created market from scratch to extremely profitable annual business and establishing ecosystem of relationships across clients/partners/regulators and policy makers for long-term sustainable business.
• Successfully sold and executed more than 100 Enterprise scale Transformation projects across USA, Asia-Pacific, Caribbean and LATAM markets, it is this continuous learning on Client LTV (Long Term Value) creation, Executive Management Relationships, Deal Structuring and Delivery Engagements, that keeps me going and exploring markets for expansion opportunities.

• As a Country Manager for South East Asia,set up company's business in Thailand, Philippines, Singapore, China and other regional markets.
• Was responsible for opening up market for Enterprise solutions, partner network development and working with various government bodies for operational governance and market development.
• Established channels and strengthened practice across verticals through focused product launches. campaign management, need creation and solution workshops.
• Key highlight of assignment was to establish trust for organization's capabilities and converting those to business opportunities for Newgen.

• Successfully set up BPO solution practice from ground up for Newgen Software, one of the most respected BPM/ECM products organization and established it as one of the fastest, largest and most profitable business lines for the organization.
• Grew BPO Practice for Newgen as de-facto standard for process automation in top 18 of 25 BPO/SSC organizations and a revenue growth of 100% growth for six years in Row.
• Was awarded Managing Director's award of excellence for exceptional performance and business growth.
• Newgen offered one of the best professional learning grounds with organization's dedicated trust, flexibility and support for taking business risks with accountability for outcomes.

• One of the most progressive and visionary firms with a SaaS based CRM solutions, joined them as i was convinced with the leadership team and idea which was a disruptive solution for an emerging business environment.
• Immense learning experience across lifecycle of educating customers, doing discovery calls, solution demo, winning deals and earning mining business.
• Was responsible for new customer acquisition and driving relationships through CRM community development.

• As a Regional Business Head I had an opportunity to be a part of one of the most successful Telecom operators in the country, riding the wave of de-regulated markets and emerging cellular technology business, this was one of most fierce, competitive and best learning grounds for a sales professional
• It gave an opportunity to manage cross functional teams, be responsible for regional P&L's and a key opportunity to be involved in product development and customer revenue management.
• Was awarded twice in row for sales performance and successful new market launches for Mobile telecom markets.
• Had opportunity to work for Rajnish Kaul, who i personally consider to best Sales coach and people manager who taught me fine art of balance between micro management and macro management of business operations.