Summary
Overview
Work History
Education
Skills
Timeline
Generic

ASHLEE CABRAL

Greeley,CO

Summary

Dynamic Sales Director with almost five years of experience in Senior Living. Expert in both Skilled Nursing and Assisted Living sales and marketing with excellent eye for detail. Always seeking to maintain and often exceed quarterly goals. Friendly and hospitable with excellent written and verbal communication. Looking to utilize skills knowledge to excel within the industry.

Overview

5
5
years of professional experience

Work History

Sales Director

Legend Senior Living MeadowView Of Greeley
Greeley, Colorado
05.2022 - Current
  • Conduct routine facility inspections, identifying areas needing improvement to assure community is ready for visitors.
  • Tour potential residents and families through community while developing individual tour path per needs and interests.
  • Communicate with potential residents and families to identify needs and determine best move in options.
  • Maintain lead bank of over 300 leads by following up with families and potential residents via phone calls, emails, event invites, and home visits.
  • Host community events at facility that required event set up, purchasing of supplies, and hiring live entertainment while staying under budget.
  • Maintain monthly marketing budget and submitted corresponding expense reports each month.
  • Continually maintain and improve company's reputation and positive image in markets served.
  • Build and strengthen strategic relationships with professional referral sources in community.
  • Schedule all assessments and residency agreements for Residence Director and Health Care Director.
  • Update competitor analysis quarterly to keep track of trends in community market and relay changes to Regional Director.
  • Collect Community Fee and complete initial paperwork for waitlist process on all upcoming move ins.
  • Work with case managers and primary care physicians to obtain necessary clinical documentation and medication orders for all move ins.
  • Increased overall occupancy for facility from 77% to 80.9% in second and third quarter.
  • Continually seek input from stakeholders and referral sources to better understand market and create new growth opportunities
  • Generate leads and create brand awareness in Greeley Senior Living Market
  • Record data regarding all leads, events, and referral sources in Vitals CRM database.

Director of Admissions & Marketing

Genesis Healthcare Elms Haven Center
Thornton, CO
11.2020 - 05.2022
  • Devised and implemented strategic recruitment plan with consideration to both long and short term goals.
  • Served as primary contact for coordination of admission screening and tracking, visit and interview arrangement for marketing discussions.
  • Actively listened to families and residents, handled concerns quickly and escalated major issues to supervisor.
  • Used Microsoft Word and other software tools to create documents and other communications.
  • Managed team of two employees, overseeing hiring, training, and professional growth of employees.
  • Handled all inbound calls to address customer inquiries and concerns.
  • Assisted in patient admission process based on federal and state laws.
  • Completed preliminary paperwork for incoming patients.
  • Confirmed all insurance benefits met standards of admissions as dictated by policy.
  • Contacted prospective residents and families via phone calls.
  • Worked with potential residents and families to understand needs and provide outstanding resident care
  • Assisted in preparing all rooms to be admissions ready.
  • Assembled welcome bags for all new admissions to facility.
  • Worked with families to complete all required financial vetting per facility process.
  • Worked with Guest Services Coordinator and Maintenance Director to complete all room moves in timely manner as needed.

Assistant Admissions Coordinator

Genesis HealthCare Elms Haven Center
Thornton, Colorado
10.2019 - 11.2020
  • Assisted in patient admission process based on federal and state laws.
  • Completed preliminary paperwork for incoming patients.
  • Confirmed all insurance benefits met standards of admissions as dictated by policy.
  • Contacted prospective residents and families via phone calls.
  • Assisted Admissions Director in handling all incoming phone calls in regards to admissions process.
  • Worked with potential residents and families to understand needs and provide outstanding resident care
  • Collaborated closely with Admissions Director and prospective residents by answering questions and effectively alleviating any concerns.
  • Collected and sorted marketing information for Admissions Director and Clinical Liaisons to distribute.
  • Assisted in preparing all rooms to be admissions ready.
  • Assembled welcome bags for all new admissions to facility.
  • Worked with families to complete all required financial vetting per facility process.
  • Worked with Guest Services Coordinator and Maintenance Director to complete all room moves in a timely manner as needed.

Accounts Receivable Bookkeeper

Genesis HealthCare Elms Haven Center
Thornton, CO
10.2017 - 10.2019
  • Performed targeted collections on past due accounts aged over 30 days by contacting clients with past due accounts to formulate payment plans and collect payment in full when possible
  • Analyzed and prepared all received consolidated billing invoices, if approved, for payment processing
  • Closely managed monthly reconciliation schedules of all assigned accounts
  • Handled a high volume of in-bound calls pertaining to reconciliation of delinquent accounts
  • Tracked contracts and rate adjustments to keep billing accurate and current
  • Identified, researched and resolved variances in accounts
  • Reviewed collection reports to determine the status of collections and the amounts of outstanding balances reporting any concerns to superior in a prompt and timely manner
  • Followed up with clients to collect necessary information and verify details
  • Document and follow up on customer accounts with all interactions, payments, and personal information
  • Reconciled and maintained Facility Petty Cash account
  • Maintained account accuracy by reviewing and reconciling accounts on a monthly basis
  • Assisted with front desk/receptionist duties when needed
  • Interviewed, trained, and coached new employees for the front desk
  • Attend and facilitate 72 Hour Family Meetings for new admits to facility
  • Verified insurance eligibility through various methods
  • Through customer service and compassion provide communication and details to families regarding status of Medicaid Application and building policies and procedures
  • Complete weekly partner rounds to ensure all residents needs are being met to ensure state regulations and guidelines are being followed
  • Contacted prospective admits via email and phone calls to discuss financial aspects of admission

EdAssist Customer Service Representative

Bright Horizons
Broomfield, Colorado
07.2017 - 10.2017
  • Pleasantly greeted customers on the phone and asked open-ended questions to determine the reason for the call.
  • Interacted with clients on a regular basis to quickly alleviate issues and provide status updates on tuition reimbursement.
  • Researched issues and took appropriate action to ensure speedy resolution.
  • Recommended alternative solutions when clients had met the tuition reimbursement cap for the year.
  • Documented all customer inquiries and comments thoroughly and quickly after the call.
  • Demonstrated dedication to continuously improving knowledge of contracts in assigned portfolios.
  • Handled all customer relations issues in a gracious manner and in accordance with company policies.

Education

Some College (No Degree) - General Studies

Front Range Community College
Westminster, CO

National Phlebotomy Technician Certification: Phlebotomy -

Phlebotomy Training Specialists
Arvada, CO
2017

Skills

  • Knowledge driven
  • Strong verbal communication
  • Extremely organized
  • Integrity
  • Empathetic/Compassionate
  • Professional Behavior
  • Consultation and advisory
  • Computer literacy
  • Information collection
  • Rapport building
  • Medical Admissions Process Knowledge
  • Problem resolution
  • Social Media
  • Prospecting residents

Timeline

Sales Director

Legend Senior Living MeadowView Of Greeley
05.2022 - Current

Director of Admissions & Marketing

Genesis Healthcare Elms Haven Center
11.2020 - 05.2022

Assistant Admissions Coordinator

Genesis HealthCare Elms Haven Center
10.2019 - 11.2020

Accounts Receivable Bookkeeper

Genesis HealthCare Elms Haven Center
10.2017 - 10.2019

EdAssist Customer Service Representative

Bright Horizons
07.2017 - 10.2017

Some College (No Degree) - General Studies

Front Range Community College

National Phlebotomy Technician Certification: Phlebotomy -

Phlebotomy Training Specialists

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