Ashlee Caesar
San Antonio
Summary
Experienced brand, experiential & partnerships professional with over 15 years of proven track record in strategic marketing and brand management. Known for visionary thinking that drives the development of innovative marketing campaigns and partnerships, resulting in substantial brand growth and increased consumer engagement in various markets. Proficient in utilizing data-driven strategies and creative activations to boost brand visibility and solidify a competitive market position.
Overview
21
21
years of professional experience
Work History
SR. MARKETING MANAGER - PARTNERSHIPS & EXPERIENTIAL
Anheuser-Busch, InBev
01.2020 - 01.2024
- Lead strategic experiential marketing initiatives through mobile tours, PR stunts, and custom activations, enhancing brand visibility and engagement while fostering authentic brand connections with diverse consumer segments
- Led a rebranding initiative that resulted in improved consumer perception and increased sales revenue.
- Implemented data-driven decision making by using analytics tools to track campaign performance and adjust strategies accordingly.
- Coordinated trade show appearances, ensuring maximum brand exposure and lead generation.
- Managed vendor relationships effectively to ensure timely delivery of products/services while maintaining budget constraints.
- Developed strategic partnerships with complementary brands for co-marketing initiatives that expanded market share significantly.
- Streamlined internal communication processes within the department, improving overall efficiency and project completion times.
- Established a consistent brand identity across all channels, including print, digital, and social media platforms.
BRAND MANAGER
Craft Brew Alliance
01.2016 - 05.2018
- Built strong distributor relationships through targeted brand activation events, expanding market reach and strengthening regional presence
- Orchestrated comprehensive brand programs and consumer-facing marketing calendars, elevating market presence and reinforcing premium positioning
- Developed data-driven marketing strategies and consumer touchpoints, aligning brand initiatives with market trends to enhance visibility
- Managed multi-platform social media presence across Facebook, Instagram, and YouTube, strengthening brand engagement and digital footprint
- Led strategic launch of Hanalei Island IPA, driving it to become #1 craft beer in California through targeted marketing campaigns and distributor partnerships
- Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
ASSOCIATE BRAND MANAGER - REGION SALES OFFICE
Craft Brew Alliance
03.2013 - 01.2016
- Developed and executed strategic brand initiatives across regional markets, optimizing resource allocation and driving measurable growth in sales territories
- Enhanced product visibility with innovative in-store promotions and eye-catching displays.
- Streamlined processes within the marketing department, reducing costs without sacrificing quality or effectiveness.
- Led consumer focus groups to gather insights for product development and messaging improvements.
- Refined packaging designs to better communicate product benefits and enhance shelf appeal.
- Coordinated trade show participation, showcasing brand offerings and generating valuable leads.
MARKETING COORDINATOR - REGION SALES OFFICE
Anheuser-Busch, InBev
01.2008 - 03.2013
- Managed complex budget allocation across multiple marketing channels, ensuring optimal resource distribution and return on marketing investments
- Built and maintained strategic partnerships with sports teams and venues across Western Region, driving brand visibility and market penetration
- Developed and implemented regional ticket allocation system, streamlining administrative processes and enhancing audit accuracy for field managers
- Assisted cross-functional teams in executing seasonal promotional campaigns, integrating digital and traditional marketing channels for maximum brand impact
- Optimised regional SharePoint infrastructure, implementing systematic file organization protocols to enhance document accessibility and retrieval
- Developed visually engaging marketing materials to support product launches and promotions.
- Answered general marketing department inquiries by email, phone, and mail.
EXECUTIVE ASSISTANT - GLOBAL SAFETY THERAPEUTIC ONCOLOGY DIRECTOR
Amgen
03.2007 - 03.2008
- Supported Oncology Director with admin tasks, improving team efficiency and communication.
- Facilitated cross-functional meetings, enhancing departmental collaboration.
- Streamlined expense reporting and supply management, boosting productivity.
- Assisted on special projects, contributing to measurable departmental success.
- Handled confidential and sensitive information with discretion and tact.
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
OPERATIONS MANAGER
24 Hour Fitness
03.2003 - 03.2007
- Streamlined operational efficiency through systematic employee audits, performance reviews, and strategic staff meetings, enhancing service quality and team cohesion.
- Achieved higher employee retention rates by fostering a positive work environment and providing opportunities for professional growth.
- Developed and implemented strategies to maximize customer satisfaction.
- Managed budgets effectively, consistently delivering projects on-time and within financial constraints.
- Supervised operations staff and kept employees compliant with company policies and procedures.
- Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
Education
B.A. - COMMUNICATIONS
California State University-Northridge
Northridge, CA05.2007
Skills
- Brand strategy development
- Strategic planning
- CRM management
- Creative direction
- Content strategy
- Partnership development
- Influencer marketing
- Cross-functional collaboration
- Budget oversight
Websites
LINKS
LinkedIn: www.linkedin.com.
Timeline
SR. MARKETING MANAGER - PARTNERSHIPS & EXPERIENTIAL
Anheuser-Busch, InBev
01.2020 - 01.2024
BRAND MANAGER
Craft Brew Alliance
01.2016 - 05.2018
ASSOCIATE BRAND MANAGER - REGION SALES OFFICE
Craft Brew Alliance
03.2013 - 01.2016
MARKETING COORDINATOR - REGION SALES OFFICE
Anheuser-Busch, InBev
01.2008 - 03.2013
EXECUTIVE ASSISTANT - GLOBAL SAFETY THERAPEUTIC ONCOLOGY DIRECTOR
Amgen
03.2007 - 03.2008
OPERATIONS MANAGER
24 Hour Fitness
03.2003 - 03.2007
B.A. - COMMUNICATIONS
California State University-Northridge
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