Ashlee Hill
Chicago,,IL
Summary
Strategic communications professional enhancing internal and external messaging while driving engagement through various channels. Successfully increased social media followers by over 50% and led community initiatives with 30-40% companywide participation, fostering a strong organizational culture and connection.
Overview
10
10
years of professional experience
Work History
Corporate Communications Specialist
Primient
Schaumburg, IL
04.2024 - Current
- Developed and delivered coordinated internal and external communications for B2B business.
- Collaborated cross-functionally with leadership to ensure timely and accurate communications aligned with brand guidelines.
- Supported organizational initiatives with impactful public messaging, strategic partnerships, and successful events.
- Drafted, edited, and managed content across social media and web platforms to enhance engagement efforts.
- Increased social media followers on Primient's LinkedIn, Instagram, and Facebook by over 50 percent.
- Managed digital platforms to ensure clear, accessible information for diverse audiences.
- Led external volunteer events and internal employee activations with 30-40 percent companywide participation.
- Organized and maintained relationships with 20+ community partners across all seven Primient locations.
Assignment News Editor
NBC 5 Chicago
Chicago, IL
06.2022 - 04.2024
- Coordinated nonprofit outreach projects for NBCUniversal and NBCUnites, increasing local community engagement.
- Produced news stories for broadcast and digital platforms, contributing to on-site production and content development.
- Ensured timely and accurate publication of digital news content across various platforms.
- Served as liaison between newsroom and public officials, verifying facts before publication.
- Researched story backgrounds to assist reporters in preparing assignments with relevant information.
- Built relationships with newsroom staff and community organizations, enhancing collaboration through event representation.
Assignment News Editor
KPRC-TV
Houston, TX
07.2019 - 06.2022
- Spearheaded community-focused story development to amplify local voices and issues for Graham Media initiatives.
- Developed newscast content by evaluating public news tips from phone calls, social media, police scanners, and email, ensuring timely reporting.
- Served as liaison between newsroom staff and public officials, verifying information for accuracy and fostering collaborative relationships.
- Monitored diverse sources for news tips, improving content relevance and increasing audience engagement.
Assignment Desk Editor
ABC 13 Houston
Houston, TX
10.2017 - 07.2019
- Developed content for newscasts by verifying public tips from phone calls, social media, scanners, and emails, enhancing story accuracy.
- Liaised between newsroom and public officials to confirm details, ensuring reliable reporting and fostering trust with sources.
- Assisted reporters in gathering background information for stories, streamlining the news preparation process.
Online Content Producer
Houma Courier
Houma, Louisiana
05.2016 - 08.2017
- Managed daily content for houmatoday.com and dailycomet.com, delivering timely and engaging digital coverage that increased audience retention.
- Managed all social media profiles, driving audience engagement through tailored content strategies.
- Enabled broader audience engagement by introducing new social media platforms like Periscope, Facebook Live, and Instagram.
- Utilized data analytics tools like Parse.ly to track KPIs and optimize content performance.
- Produced and edited video content for websites to enrich user experience.
- Led website redesigns to enhance user experience and functionality.
- Facilitated strategic alignment and digital innovation as liaison between corporate office and local branches, enhancing local content relevance and engagement.
Education
B.A. - Mass Communications, Spanish
Xavier University of Louisiana
New Orleans, LA05-2016
Skills
- Strategic communications
- Internal and external communications
- Media relations management
- Multimedia storytelling
- Content management systems
- Social media management
- Event planning coordination
- Data analytics
- Microsoft Office Suite
- Canva design
- SharePoint Suite proficiency
- AP writing standards
- AI-assisted writing
Leadership & Awards
- Primient Black Employee Network Lead, Apr. 2024-Current
- NBCUnites Ambassador Nov. 2023
- NBCU GEM Award Going the Extra Mile, Apr. 2023
- Louisiana-Mississippi Associated Press Media Editors and Broadcasters 2017
Timeline
Corporate Communications Specialist
Primient
04.2024 - Current
Assignment News Editor
NBC 5 Chicago
06.2022 - 04.2024
Assignment News Editor
KPRC-TV
07.2019 - 06.2022
Assignment Desk Editor
ABC 13 Houston
10.2017 - 07.2019
Online Content Producer
Houma Courier
05.2016 - 08.2017
B.A. - Mass Communications, Spanish
Xavier University of Louisiana