ASHLEE JOHNSON
Parkville,Maryland
Summary
Go-getter candidate with 10+ years of both internal and external communications experience. Eager to utilize critical thinking and organizational skills in a leadership role. Adept at brand management, strategic planning, digital marketing and graphic design.
Overview
11
11
years of professional experience
Work History
Communications Specialist
Disability Rights Maryland
09.2022 - Current
- Design company outreach materials including brochures, newsletters and press kits to engage with audience
- Created social media content across multiple platforms according to content calendars and promotion schedules
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications
- Conducted media relations and responded to media requests for information
- Developed fundraising campaigns that helped increase donations by 30-40%
Full-time Parent
Self
08.2019 - 09.2022
- Took time away from professional career to raise young children and manage household
- Relaunched small business serving birth professionals by developing tools to help them engage key stakeholders, work more efficiently, and increase client satisfaction
- Deployed strategies for maximizing digital marketing efforts with limited time allocation
- Developed Birth Class in a Box as culturally relevant alternative to birth education classes, securing 60 box order from prominent national nonprofit in addition to on-going sells
Coalition Administrator
Leaders Of A Beautiful Struggle
10.2015 - 10.2019
- Rendered assistance in managing Baltimore United for Change (BUC) which was coalition of 10 Baltimore-based grassroots organizations
- Served as key resource between coalition partners and incoming inquiries
- Handled maintenance and dissemination of meeting minutes and agendas
- Established procedure for scheduling and organizing several events and meetings amongst 10 partnering organizations
Director of Community Engagement
Leaders Of A Beautiful Struggle
10.2016 - 08.2019
- Created and deployed marketing plan via social media, email, and live events in collaboration with department directors
- Established volunteer and internship program, systems, and management tools securing volunteer retention
- Overseen recruitment, orientation, and placement of volunteers and interns
- Interfaced with more than 300 monthly investors through programming, surveying, and direct contact, boosting participation by 433% from 70 to over 300 within 12 months
- Initiated company-wide strategic planning process to steer marketing strategy
- Generated reports to evaluate program success and make modifications.
Outreach and Communications Specialist
Central Maryland Transportation Alliance
07.2016 - 09.2018
- Generated opportunities for more effective and efficient public transportation and development by using political advocacy strategies
- Contributed key insights in creation and review of 7-week leadership development workshop series which involved curriculum development, logistics management, and program implementation
- Drafted comprehensive documents for executive board correspondence and decision making
- Guaranteed proper utilization of race, equity, and inclusion lens throughout various sectors of work
- Attained 30% increase in social media presence and improved internal expertise on social media best practices
Administrative Assistant, Dir of Public Policy
Leaders Of A Beautiful Struggle
10.2015 - 10.2016
- Managed meeting logistics, which included invitations, location, and travel, while overseeing all media inquiries
- Conducted proofreading and editing of various organization communications, such as blogs and press releases
- Assisted development and implementation of new administrative procedures
- Implemented record keeping procedures to increase productivity
Research Assistant
Carson Research Consulting, Inc
06.2015 - 08.2015
- Maintained active involvement in data collection through surveying and observation
- Arranged related data reporting materials through data clean-up and extraction and charts and graphs development
- Proficiently utilized multiple software programs for data entry, data reporting, and data visualization
Program Director
Alternative Directions, Inc.
06.2014 - 01.2015
- Collaborated with executive director to achieve organizational goals and initiative implementation
- Functioned as liaison between clients and community partners providing other life enhancing services, including mental health, parenting classes, and career shadowing through client referrals and cold calls
- Carried out employees’ team building activities and all staff meetings on monthly basis
- Headed organizational capacity assessment resulting in implementation of monthly team meetings and all staff events
- Created and revised behavior change program curriculum for young adults ranging 18-29 thus gaining adoption by Maryland Department of Public Safety and Corrections
Community Outreach Coordinator
Alternative Directions, Inc
06.2013 - 06.2014
- Built and cultivated positive working relationships with other service providers
- Held accountability in recruiting volunteers within local universities and colleges
- Fulfilled wide range of marketing duties which involved participating in career fairs and creating marketing tools, including website design and brochures
- Formalized efficient volunteer systems consisting of administrative documents development Fostered and maintained mutually beneficial relationships between volunteers and potential donors
- Provided oversight to more than 200 volunteer files and schedules
Volunteer Coordinator
Jobs, Housing & Recovery, Inc.
05.2012 - 06.2013
- Formalized efficient volunteer systems consisting of administrative document development
- Fostered and maintained mutually beneficial relationships between volunteers and potential donors
- Provided oversight to more than 200 volunteer files and schedules
- Devised client programming in accordance with client-focused assessment and existing resources
Education
Master of Arts - Urban Studies-Community Development
Eastern University
Philadelphia, PA05.2016
Bachelor of Arts - Communication Studies
Towson University
Baltimore, MD01.2013
Skills
- Strategic Planning
- Content Development
- Internal and External Communications
- Brand Management
- Website Maintenance
- Public and Media Relations
- Marketing Strategies
- Communications Management
- Team Building
Affiliations
- Microsoft 365 Training
- Marketing Committee Chair, Queens’ Sisterhood Society
- Certificate in Digital Marketing & Fundraising, Nonprofit Tech for Good
Timeline
Communications Specialist
Disability Rights Maryland
09.2022 - Current
Full-time Parent
Self
08.2019 - 09.2022
Director of Community Engagement
Leaders Of A Beautiful Struggle
10.2016 - 08.2019
Outreach and Communications Specialist
Central Maryland Transportation Alliance
07.2016 - 09.2018
Coalition Administrator
Leaders Of A Beautiful Struggle
10.2015 - 10.2019
Administrative Assistant, Dir of Public Policy
Leaders Of A Beautiful Struggle
10.2015 - 10.2016
Research Assistant
Carson Research Consulting, Inc
06.2015 - 08.2015
Program Director
Alternative Directions, Inc.
06.2014 - 01.2015
Community Outreach Coordinator
Alternative Directions, Inc
06.2013 - 06.2014
Volunteer Coordinator
Jobs, Housing & Recovery, Inc.
05.2012 - 06.2013
Master of Arts - Urban Studies-Community Development
Eastern University
Bachelor of Arts - Communication Studies
Towson University
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