ASHLEE PHILLIPS

Marketing Manager | March 2025 – Present

· Lead marketing initiatives across multiple channels to support brand growth in the branded retail and international markets.

· Oversaw creative coordination for several branded photo and video shoots, ensuring alignment with campaign objectives.

· Edit and proof all printed collateral, such as brochures, flyers, sell sheets, direct mailers and other promotional materials before final production to maintain brand consistency and quality standards.

· Developed social media strategy for international partners.

· Created, launched and managed the marketing intern program, including recruitment, onboarding and mentorship structure.

· Assisted in managing influencer athlete partnerships to maximize visibility and audience engagement.

Event and Activation Specialist | April 2023 - March 2025

· Coordinated and managed logistics for 40+ tradeshow, brand activation, and hospitality events annually, from planning to post-event evaluation.

· Collaborated cross-functionally with internal teams and vendors to meet event goals in logistics, marketing, and attendee engagement.

· Played a key role in campaign development, aligning event execution with broader marketing strategies.

· Managed motorsport athlete influencer and brand partnerships to support marketing initiatives.

· Identified social media and content opportunities during events to extend reach across digital platforms.

· Developed scalable processes and procedures that improved the efficiency and success of the event program.

· Oversaw publicity and promotional marketing campaigns for high-profile clients, including Feld Entertainment, Lionsgate, Paramount, A24, Warner Bros., and others.

· Collaborated with local media partners to maximize coverage across television, radio, digital, and print platforms.

· Executed fully integrated campaigns encompassing promotional events, press initiatives, influencer partnerships, talent engagement, contract negotiations, and budget management.

· Created and managed promotional budgets, ensuring cost-effective execution of marketing strategies.

· Supervised and collaborated with coordinators to develop and implement events, write press pitches and talking points, and manage market outreach.

· E&J Gallo Winery Management Development Program

· Managed a territory of 13 high-volume retail and on-premise accounts, each with diverse consumer demographics and sales patterns.

· Analyzed sales data to forecast growth opportunities and optimize product placement within a $200K+ direct distribution business.

· Developed and executed monthly sales strategies to meet quota goals across a portfolio of 200+ brands and 20+ suppliers.

· Successfully launched 50+ new products into the competitive Seattle market, contributing to brand visibility and sales expansion.