Hi, I’m
Ashlei Morris
Summary
Results-driven leader successful at proactively identifying gaps, implementing seamless operations, and driving continuous improvement initiatives to optimize organizational efficiency by effectively directing and supporting sales, operations, services, and solutions.
Overview
12
years of professional experience
Work History
Black Arrow TechnologyHouston, TX
Chief Commercial Officer
05.2023 - Current
Job overview
- Direct end-to-end commercial operations, from market analysis to product positioning and targeted sales initiatives.
- Develop and maintain key client relationships, negotiating contracts and agreements to enhance partnerships and ensure customer satisfaction.
- Orchestrate cross-functional collaboration and goal alignment with other departments to streamline efficiency and enhance overall effectiveness.
- Implement data-driven decision-making processes, leveraging analytics to optimize pricing strategies and enhance overall performance.
- Pioneer the development and launch of innovative products, expanding the company's portfolio and capturing new market segments.
- Synthesized company and competitor performance data to discover untapped markets for new products.
Siren CareSan Francisco, CA (Remote)
Vice President of Sales
06.2021 - 07.2023
Job overview
- Developed monthly management reporting that highlighted critical performance indicators across key business processes and functions-resulting in better and more timely management decisions.
- Managed a national sales team consisting of 6 account executives, 4 account managers, and 2 inside sales reps; responsible for hiring, training, performance reviews and project management.
- Navigated through organizational restructuring in startup environment adapting to new roles and responsibilities while maintaining and achieving 20% increase in efficiency during post-restructuring period.
- Launched inside sales team and campaigns to address churn and acquisitions, successfully boosting customer base to 300+ providers, 200 locations, across 16 markets.
- Led revenue leakage reduction initiatives that resulted in a 50% decrease in churn rate through strategic analysis of end-to-end processes, optimization of pricing and contracts, and customer feedback.
- Worked side-by-side with CEO, providing strategic insights on GTM and collaborating on business growth plans.
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
- Performed monthly sales forecasting and competitive analysis to determine product performance levels and need for new product developments.
- Analyzed sales data using Salesforce to identify areas of improvement, including product expansion opportunities, targeted market segmentation and optimized pricing strategies.
ASA Prosthetics & OrthoticsSpring, TX
Director of Sales and Business Development
07.2012 - 06.2021
Job overview
- Demonstrated strong leadership directing a team of 4 sales representatives, providing coaching and guidance to improve their performance and exceed sales goals.
- Lead development and implementation of an advanced online database for customer relationship management, streamlined processes and enhancing overall efficiency in handling customer interactions.
- Managed activity and sales pipeline in revenue management software, supporting business development through targeted statistical analysis and projection.
- Reported on leads, sales opportunities, progress and activity, informing weekly forecasts and monthly pipeline development.
- Developed and implemented sales strategies, resulting in an average 30% increase in AR year over year while expanding the company's market share in Houston Region.
- Conducted regular market analyses to identify growth opportunities, understand customer needs, and assess competitive threats.
- Facilitated relationship management between referral sources and clinicians by organizing and conducting formal presentations, educational events, and networking sessions.
- Fostered and maintained strong relationships with key accounts, including hospitals, rehabilitation centers, and post-acute facilities.
MiMedxSLR Medical, STATE
Sales Executive
01.2019 - 01.2020
Job overview
- Managed, maintained, and presented new tissue products to pipeline of physicians.
- Pursued and generated customer leads as well as engaged in follow up activities to gain new client accounts.
- Covered surgery cases that used tissue product in OR.
- Conducted in-services and educational programs to doctors and appropriate staff personnel.
JL Ferguson & AssociatesHumble, TX
Executive Office Manager
08.2011 - 07.2014
Job overview
- Developed organizational procedures and systems for filing, billing, accounts payable, payroll and scheduling.
- Kept track of employee performance, project budgets and deadlines.
- Performed administrative support tasks such as proofreading, transcribing handwritten information, invoicing, balancing sheets and creating spreadsheets and other documents.
- Managed dockets and distribution of work among both in-house and contract employees.
- Reviewed all medical summary reports prepared prior to sending them out to clients.
- Researched and engaged with physicians to provide expert testimony.
Education
Western Governors UniversitySalt Lake City, UT
BBA from Business Administration
Vatterott College
Associate of Applied Science from Stenography
Skills
- Strategic objective execution
- Multi-operations management
- Personnel management
- Project management
- Contract negotiations
- Customer relations
- Process improvement
- Customer retention
- Profit and loss statements
- Budget development
- Sales analysis
- Microsoft Office Suite
- G Suite
- Salesforce
- Slack
- Zoom
- Asana
- Notion
- Whimsical
- Canva
- ChatGPT
Timeline
Chief Commercial Officer
Black Arrow Technology
05.2023 - Current
Vice President of Sales
Siren Care
06.2021 - 07.2023
Sales Executive
MiMedx
01.2019 - 01.2020
Director of Sales and Business Development
ASA Prosthetics & Orthotics
07.2012 - 06.2021
Executive Office Manager
JL Ferguson & Associates
08.2011 - 07.2014
Western Governors University
BBA from Business Administration
Vatterott College
Associate of Applied Science from Stenography