Hi, I’m
Ashleigh Dempster
Washington,DC
Summary
With a strong background in early career leadership program development and talent acquisition, I have a proven ability to build diverse talent pipelines and streamline recruitment strategies. Throughout my career, I’ve collaborated with hiring managers, suppliers and sales teams to ensure that initiatives align with organizational objectives and drive results. Now transitioning into trade marketing, I bring a blend of skills in program execution, stakeholder collaboration, and market analysis. I’m passionate about creating marketing programs that connect with key consumer segments, using data insights to drive growth and optimize resources in alignment with business goals.
Overview
4
years of professional experience
4
Certification
Work History
Breakthru Beverage
Talent Acquisition Specialist - Early Careers
12.2023 - Current
Job overview
- Acted as brand ambassador to educate candidates on culture, career growth, benefits, and advantages of working for company.
- Recruit top talent for Leadership Development Program and Sales, Operations and Internship roles, strengthening the Early Careers pipeline
- Orchestrate impactful workshops, cultivating team building and strengthening leadership skills across diverse groups of emerging professionals.
- Designed and implemented a dynamic internship schedule, enabling participants to gain holistic understanding of company operations and industry dynamics.
- Facilitated cross-departmental learning experiences for interns, enhancing their understanding of interdepartmental synergies in the beverage industry. Providing essential resources and leadership support to ensure successful presentations to supplier partner.
Breakthru Beverage
Account Development Specialist
03.2023 - 12.2023
Job overview
- Oversaw local marketing funds and brand planning budgets, ensuring strategic allocation of resources and optimization of marketing spend.
- Designed and implemented marketing programs for field execution, driving brand visibility and consumer engagement for Brown Forman, Tito’s, and William Grant brands, while presenting innovative ideas and strategies to senior leadership to gain approval for new initiatives.
- Utilized company analytics tools (SAP, DSS PowerBI) to extract market insights, identify consumer trends, and inform data-driven decisions to improve program outcomes and channel performance.
- Cultivated strong relationships with key accounts, aligning supplier brand strategies with customer objectives to drive mutual growth and success.
Breakthru Beverage
Trade Development/National Accounts Analyst
06.2022 - 02.2023
Job overview
- Conducted in-depth supplier program analysis, enhancing goal tracking accuracy and driving strategic decision-making for national accounts.
- Ensured compliance with National Account program standards, working with Pricing, Business Intelligence, and Finance teams to track program success, monitor execution, and identify opportunities for improvement.
- Established and nurtured partnerships between event organizers and suppliers to secure prime event placements and optimize return on investment for brand activations.
- Organized and led exclusive consumer and trade-only events, leveraging networking opportunities to engage key stakeholders and build long-term partnerships between suppliers, accounts, and influencers.
Breakthru Beverage
On Premise Sales representative
06.2021 - 05.2022
Job overview
- Cultivated strong relationships with accounts in a diverse 70+ territory, facilitating targeted events that substantially elevated sales across various brand portfolios.
- Led planning, execution, and evaluation of sales and promotional campaigns, focusing on brand alignment, customer reach, and measurable sales growth. Consistently met or exceeded sales targets for major suppliers.
- Leveraged market trend analysis to optimize account strategies, leading to significant sales volume increases for niche brands - Park St Import (+230%), Samson & Surrey (+157%) brand portfolios.
- Utilized SAP and Excel for efficient territory management, while resolving customer inquiries through comprehensive research and cross-functional collaboration.
- Orchestrated innovative account strategies boosting Tito’s sales by 106% and Jack Daniels by 44%, enhancing brand visibility through creative promotions.
Education
Howard University
BBA from Marketing
05.2021
Skills
- Field Marketing & Brand Development
- Sales Promotion & Campaign Management
- Supplier Planning & Communication
- KPI Development & ROI Analysis
- Data Analytics & Market Insights
- Budget Management & Fund Allocation
- Cross-functional Collaboration
- Leadership & Strategic Decision-making
Certification
BUILDING LEADERS
CERTIFIED BOURBON PROFESSIONAL
WSET L2 SPIRITS
WSET L2 WINE
Timeline
Talent Acquisition Specialist - Early Careers
Breakthru Beverage
12.2023 - Current
Account Development Specialist
Breakthru Beverage
03.2023 - 12.2023
Trade Development/National Accounts Analyst
Breakthru Beverage
06.2022 - 02.2023
On Premise Sales representative
Breakthru Beverage
06.2021 - 05.2022
Howard University
BBA from Marketing
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