Ashleigh Hardin-Jones
Tallahassee
Summary
Results-driven leader with a strong diverse background in developing and executing strategic initiatives, organizational growth, managing campaigns and producing content within social media and influencer marketing.
Known for adaptability, effective collaboration and delivering measurable outcomes. With over 10 years of combined agency and in-house social media experience providing knowledge of paid, earned and owned media with a proven track record that has driven consistent brand success.
Overview
12
12
years of professional experience
Work History
Director of Social Media / Influencers
The Zimmerman Agency / Bright Red Agency
01.2023 - Current
- Oversee, develop and implements comprehensive and strategic, high performing paid, organic and influencer strategies representing national and international B2B & B2C brands within the Tourism and Consumer sector.
- Manages and oversees all influencer campaigns from conception to execution including vetting, contracts, negotiations, budgets, demographic analysis, calculating return on investment and reporting.
- Oversees high-performing team by providing mentorship, and guidance to team of over 10 Social Media Strategists, Managers and Coordinators fostering a collaborative team environment that has lead to highest retention in agency's history and increase in organizational growth.
- Develops social RFP responses, pitch presentations and attends new business pitch meetings.
- Establishes and maintains strong, trusted relationships with clients, talent managers and influencers.
- Manages budgets up to $700K+ for paid social and influencer marketing.
- Prepares analytics for organic, paid and influencer reporting on a weekly, monthly, quarterly and yearly basis setting benchmarks and Key Performance Indicators.
- Collaborates with both client and agency teams including Public Relations, Creative, Account Management and Digital teams to develop, execute and manage brand and project based campaigns.
- Develops agency and client SOP's and POV's for social media and influencer best practices.
- Navigated company through periods of significant change, maintaining focus on long-term strategic goals.
Sr. Social Media Strategist
The Zimmerman Agency / Bright Red Agency
04.2021 - 01.2023
- Enhanced brand visibility by creating and executing comprehensive social media strategies for agency clients to improve earned and paid social media performance.
- Streamlined agency processes for the social media department, improving efficiency while leading a social media team of 5+ social strategists, managers and coordinators.
- Created agency's first Influencer Marketing team; spearhead influencer processes overseeing all client influencer campaigns, allocated and managed budgets (up to $400K), negotiations, developed contracts, and maintained influencer agency relationships.
- Within first year, lead influencer ambassador program for CPG client to highest EMV, ROI and engagement in their influencer program history. Continued to increase performance YOY by more than 50%.
- Monitored social media trends, emerging platforms and conducted competitor analysis for clients to identify areas of opportunity within the market landscape.
- Developed and executed targeted paid social campaigns, driving website traffic and generating leads with increases of upwards of 70% YOY.
- Managed and maintained yearly paid social budgets between $35K - $600K.
- Optimized tactics, conducted A/B tests and maintained budgets based on platform-specific analytics to maximize content visibility.
- Analyzed organic, paid and influencer performance metrics for monthly, quarterly, yearly and campaign reports, refining strategies based on data-driven insights.
- Maintained up-to-date content calendars that ensured timely deployment of posts aligned with marketing objectives.
Social Media Strategist
XoNecole
01.2020 - 03.2021
- Developed the brand's social voice and audience, increased engagement over 600K through organic tactics.
- Developed and executed social content strategy for multiple social platforms (Facebook, Instagram, Pinterest & Twitter).
- Maintained an up-to-date content calendar that ensured timely deployment of posts aligned with marketing objectives.
- Enhanced brand visibility by creating and executing comprehensive social media strategies.
- Used emerging platform features to create engaging content; increasing audience engagement YOY by over 84%.
- Collaborated with cross-functional teams to align social media initiatives with marketing objectives.
- Cultivated relationships with followers through authentic interactions, fostering a sense of community around the brand.
- Analyzed statistics through monthly reporting, led paid and organic planning for brand-sponsored content
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Founded brand's first content creator program, as well as managed a team of Social Media Coordinators
- Facilitated partnerships with influencers and other organizations, expanding network reach and collaboration opportunities.
- Coordinated live event coverage on social media platforms to boost engagement and amplify key moments during conferences.
- Monitored social media trends to keep brand's content relevant and engaging.
- Conducted competitor analysis to identify areas of opportunity within the market landscape.
- Leveraged user-generated content when appropriate as part of an ongoing effort to diversify sources of engaging material.
Social Media Manager
XoNecole
10.2017 - 01.2020
- Oversaw social media presence for all xoNecole accounts and sub accounts (podcast & event account); aligning posts to include branded and trending ideas, ensuring a consistent brand voice and message.
- Successfully built loyal of over 500K followers in under 3 years by consistently sharing valuable content that resonated with target audience.
- Boosted engagement rates with creation of compelling and visually appealing content.
- Managed multiple social media platforms simultaneously, ensuring a consistent brand voice and message.
- Implemented and developed content calendars to ensure timely and organized posting across all channels outlining post topics, images, and captions in advance for streamlined scheduling processes.
- Increased follower engagement with interactive content and timely responses to comments.
- Streamlined content creation process, allowing for more frequent and impactful posts.
- Crafted compelling copy for organic social media posts driving increased website traffic to blog articles.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
Social Media Associate
XoNecole
08.2015 - 10.2017
- Managed Facebook, Instagram and Twitter profiles for xoNecole to keep brand messages consistent, ensuring timely responses to comments and messages to help increase engagement.
- Enhanced engagement with creation of relevant and engaging content across various platforms to keep social media channels updated and on brand.
- Implemented time-saving tools such as scheduling software or automation systems for more efficient content management processes.
- Upheld consistent brand voice across all channels, tailoring messaging to align with specific platform demographics while maintaining overall company identity.
- Produced visually appealing graphics using design tools such as Canva and Adobe Creative Suite to enhance social media presence.
- Optimized profiles on all platforms to ensure consistent branding and messaging throughout company's online presence.
- Built strong online communities through active participation in relevant forums and groups.
- Streamlined social media processes by creating and maintaining a consistent posting schedule.
- Met multiple deadlines using strong task prioritization skills.
Social Media Intern
Pavo Fashion App
08.2013 - 01.2014
- Managed Pavo’s social media platforms; included gathering, creating and publishing content for Facebook, Instagram, Twitter, Tumblr and Pinterest.
- Increased name recognition and fan base by over 42% MOM.
- Designed all graphic elements published to Pavo’s social media networks. This includes Facebook design (cover photo, tabs and icon), Instagram ads, Contests banners, etc.
- Networked with bloggers and fashion influencers to assist with growth of influencer program.
- Responded to comments, posts, and questions from various channels under supervision of CEO.
- Assisted CEO with building Pavo’s social media strategy through the use of tracking social media analytics and feedback.
- Monitored social media channels for relevant news and trends, incorporating them into the overall strategy.
Education
Bachelor of Arts - Studio Arts
Florida State University
Tallahassee, FL08-2013
Technology
Adobe CSuite, Microsoft Office, Google, Tik Tok, Threads, Snapchat, Instagram, Facebook, Giphy, LinkedIn, YouTube, X (Formerly Twitter), Pinterest, Tumblr, Clubhouse, Canva, Tagger, Asana, Rival IQ, Hype Auditor, Agorapulse, Sked Social, Slack, Airtable, Upfluence, Hootsuite, Sprout, Buffer, Keyhole, Tailwind, Later, Basecamp, Onlypult, Workamajig, Sprinklr, Quid (Formerly Netbase), Monday, Bynder, Coschedule
Timeline
Director of Social Media / Influencers
The Zimmerman Agency / Bright Red Agency
01.2023 - Current
Sr. Social Media Strategist
The Zimmerman Agency / Bright Red Agency
04.2021 - 01.2023
Social Media Strategist
XoNecole
01.2020 - 03.2021
Social Media Manager
XoNecole
10.2017 - 01.2020
Social Media Associate
XoNecole
08.2015 - 10.2017
Social Media Intern
Pavo Fashion App
08.2013 - 01.2014
Bachelor of Arts - Studio Arts
Florida State University
Similar Profiles
Necie BrownNecie Brown
Brand Ambassador at Red Carpet Productions, GTE Agency & PM AgencyBrand Ambassador at Red Carpet Productions, GTE Agency & PM Agency
Kerlange DuvilleKerlange Duville
Home Health Aide at Bright Star Care Nursing AgencyHome Health Aide at Bright Star Care Nursing Agency
John KaneJohn Kane
Senior Account Executive at Red Apple Media, 77WABC, Red Apple Ad AgencySenior Account Executive at Red Apple Media, 77WABC, Red Apple Ad Agency