Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

ASHLEIGH LIEBENBERG

New York,,NY

Summary

Creative and data-driven candidate with experience building out CRM strategies related to marketing and events in the Luxury sector. Skilled at tracking market trends and interpreting results to develop innovative activations while maintaining brand heritage.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Marketing

Louis Vuitton - LVMH
11.2021 - Current
  • Ideated and conducted over 200 AB tests driving +17% incremental revenue
  • Implemented AB test findings as standard practices locally and globally
  • Achieved +151% in App Notification revenue with a strategic localized plan
  • Built and analyzed reports on weekly and monthly basis using Google Analytics, Data Studio, and Excel using business KPI's
  • Monitored and tracked competitive analysis
  • Lead meetings with top stake holders
  • Maintained and strategized email and app notification calendars for Louis Vuitton America's
  • Implemented and monitored new trigger emails
  • Assisted in the research and launch of the first SMS channel
  • Kept up with industry trends including media and influences on various platforms

CRM

Bvlgari - LVMH
06.2021 - 09.2021
  • Assisted in building, monitoring, and adjusting the CRM Annual Budget
  • Built out in-store CRM/Event strategies with measured goals
  • Identified new vendors within brand guidelines
  • Managed vendor relationships through strong and professional relationships
  • Designed and presented high-level strategies to top management
  • Communicated with 21 store and regional directors to ensure local needs are met
  • Completed new gifting initiatives for over 100 high-end clients with measured KPIs
  • Worked cross-functionally with Event's team to conduct a post-event analysis and collect feedback
  • Communicated with 21 store directors in both USA and Canada
  • Owned invoice tracking
  • Developed an artificial intelligence and clienteling next step for 5,000 clients

CRM Marketing Intern

K. Kupitrac Group, Latin American Fashion Group
09.2020 - 02.2021
  • Increased email subscribers with personalized bi-weekly email blasts
  • Assisted CEO with local pop-up event
  • Curated and entered 20-40 new products onto site using e-commerce software on bi-weekly basis
  • Directly communicated with over 25 Latin American Brands
  • Created a 25 Page company profile E-book using Adobe Indesign

Education

Fashion Institute of Technology -

BS Fashion Business Management
06.2021

Skills

  • Adobe Photoshop & Illustrator
  • Microsoft Excel & Powerpoint
  • Asana: Project Management
  • Salesforce: Marketing Cloud and Target
  • Google Analytics & Data Studio
  • Power BI

Certification

  • Data Analytics Google Certification 2022
  • First Place at Global Start-Up Weekend for Innovative Fashion Product 2018
  • Asian Fashion Research Course Completion 2018

Timeline

Marketing

Louis Vuitton - LVMH
11.2021 - Current

CRM

Bvlgari - LVMH
06.2021 - 09.2021

CRM Marketing Intern

K. Kupitrac Group, Latin American Fashion Group
09.2020 - 02.2021

Fashion Institute of Technology -

BS Fashion Business Management

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ASHLEIGH LIEBENBERG