ASHLEIGH LIEBENBERG

• Ideated and conducted over 200 AB tests driving +17% incremental revenue
• Implemented AB test findings as standard practices locally and globally
• Achieved +151% in App Notification revenue with a strategic localized plan
• Built and analyzed reports on weekly and monthly basis using Google Analytics, Data Studio, and Excel using business KPI's
• Monitored and tracked competitive analysis
• Lead meetings with top stake holders
• Maintained and strategized email and app notification calendars for Louis Vuitton America's
• Implemented and monitored new trigger emails
• Assisted in the research and launch of the first SMS channel
• Kept up with industry trends including media and influences on various platforms

• Assisted in building, monitoring, and adjusting the CRM Annual Budget
• Built out in-store CRM/Event strategies with measured goals
• Identified new vendors within brand guidelines
• Managed vendor relationships through strong and professional relationships
• Designed and presented high-level strategies to top management
• Communicated with 21 store and regional directors to ensure local needs are met
• Completed new gifting initiatives for over 100 high-end clients with measured KPIs
• Worked cross-functionally with Event's team to conduct a post-event analysis and collect feedback
• Communicated with 21 store directors in both USA and Canada
• Owned invoice tracking
• Developed an artificial intelligence and clienteling next step for 5,000 clients

• Increased email subscribers with personalized bi-weekly email blasts
• Assisted CEO with local pop-up event
• Curated and entered 20-40 new products onto site using e-commerce software on bi-weekly basis
• Directly communicated with over 25 Latin American Brands
• Created a 25 Page company profile E-book using Adobe Indesign

Studied at South Korea, Italy, and New York Campuses