Ashleigh Ellis
Denver,NC
Summary
Highly-motivated and achievement-oriented director bringing 6 years of marketing and customer success leadership experience with special emphasis helping automotive industry clientele. Effectively increases market share and brand awareness to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager with exceptional results.
Overview
9
9
years of professional experience
Work History
Director of Marketing
Proactive Dealer Solutions
Huntersville, NC
03.2019 - Current
- Reporting to COO and CEO, achievements included developing, organizing, and executing robust, creative, and effective marketing strategies for large suite of 10 different SaaS, training, and consulting products and services that support automotive and RV dealership industries across North America during national pandemic that brought last changes to theindustry.
- Devised and deployed marketing efforts using effective SEO optimization, paid advertising strategies, social media campaigns, website optimization across two domains, email marketing strategies, and industry conferences.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Managed annual marketing budget in excess of $600,000.
- Incorporated product and industry changes into marketing messages to drive customer engagement and maximize profits, including branding and successful launch strategy of the first digital voice assistant built for automotive. First to market efficiency landed ground-breaking product in more than 250 automotive dealerships including 5 of the top 10 automotive groups in US and largest automotive group in Canada.
- Consistently increased website traffic, qualified B2B leads, social media following, and paid advertising results quarter by quarter for 2 consecutive years.
Inside Sales Manager & Senior Account Executive
Proactive Dealer Solutions
Huntersville, NC
12.2017 - 03.2019
- Developed and launched new inside sales program for SaaS solutions selling, meeting and exceeding goals by establishing ambitious targets and motivating sales representatives. Responsible for department budget planning and headcount.
- Managed strategic planning and pricing for new customers to expand competitive market share across RV and automotive dealerships, including acquisition of the largest RV dealership group for full suite of SaaS products.
- Trained employees on new technology and sales methods to build highly-knowledgeable and successful team.
- Monitored and amplified sales pipeline to maintain flow of potential leads and prospects.
- Presented product and service features to diverse audiences, applying consultative sales techniques to secure new contracts.
- Monitored sales team performance, analyzed sales data, and process improvement and reported information to executive management.
Senior Customer Success Manager
Proactive Dealer Solutions
Huntersville, NC
04.2016 - 12.2017
- Promoted from entry-level account manager within 8 months to build company's first senior customer success team and delivery greater value to customers, improving customer retention and increasing solutions based cross-selling opportunities.
- Conducted training and mentored client-base of automotive industry professionals to promote productivity, increase profitability, and deliver exceptional customer experience, identifying needs for further support products.
- Led team efforts for process improvement and problem-solving to create better standard procedures and escalation policies that enhanced efficiency and efficacy of our customer success department.
- Recommended changes, improvements or enhancements in products to product development team based on customer feedback.
Education
Bachelor of Science - Atmospheric Sciences And Meteorology
Mississippi State University
Starkville, MS08.2013
Bachelor of Arts - Mass Communications
University of North Carolina At Charlotte
Charlotte, NC05.2010
Skills
- Salesforce CRM Software Administration Experience
- Marketing Strategy Development
- Social Media Strategy
- Google Analytics
- Cross-Departmental Alignment
- Process Improvement
- Competitive Analysis
- Search Engine Optimization Expertise
- Customer Needs Assessments
- Acquiring and Retaining Customers
- Consultative Selling Techniques
- Change Management Process
Achievements
2017 Top Performer for Sales and Account Retention, 2018 Pursuit of Excellence Award voted by peers
Timeline
Director of Marketing
Proactive Dealer Solutions
03.2019 - Current
Inside Sales Manager & Senior Account Executive
Proactive Dealer Solutions
12.2017 - 03.2019
Senior Customer Success Manager
Proactive Dealer Solutions
04.2016 - 12.2017
Bachelor of Science - Atmospheric Sciences And Meteorology
Mississippi State University
Bachelor of Arts - Mass Communications
University of North Carolina At Charlotte
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