Ashleigh Young
Dunwoody,GA
Summary
Experienced in senior-level product marketing management with a strong background in successfully commercializing medical devices and developing effective marketing strategies. Specialized in radiation protection and imaging solutions, dedicated to bringing innovative products to market that enhance patient safety and improve clinical outcomes. Passionate about transforming healthcare operations and credentialing solutions. Thrilled to join Radiaction Medical in their mission to revolutionize the industry.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Product Marketing Manager
GHX
01.2022 - Current
- Collaborated with product management, sales, and clinical teams to align marketing strategies with business objectives
- Utilized advanced analytics to refine campaigns, optimize budgets, and enhance multi-channel performance
- Evaluated competitive landscape to identify potential threats and devise effective countermeasures, maintaining a leading market position.
- Created targeted email campaigns that nurtured leads through the sales funnel, improving conversion rates significantly.
- Guided the development of customer testimonials and case studies showcasing real-world success stories, strengthening brand credibility in the marketplace.
- Launched successful social media advertising campaigns that expanded audience reach while maximizing ad spend efficiency.
Product Marketing Manager
Avail Medsystems
08.2021 - 01.2022
- Created high-impact sales enablement tools, presentations, key messaging guides, and promotional content
- Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
- Supported marketing programs and campaigns with content and messaging to drive demand.
Senior Clinical Application Specialist
Neurologica
01.2017 - 09.2019
- Served as product owner for the OmniTom mobile CT scanner, translating clinical needs into actionable product improvements
- Collaborated with R&D teams to enhance functionality, ensuring early adoption by establishing luminary sites and validating performance
- Delivered high-quality presentations at industry conferences/events showcasing the company''s innovative solutions for optimizing clinical workflows.
Education
Bachelor of Business Administration - Management
Kennesaw State University
Kennesaw, GA01.2020
Associate of Applied Science - Radiography
Gulf Coast State College
Panama City, FL01.2011
Skills
- Product Commercialization & Go-to-Market Strategy
- Voice of Customer (VOC) & Market Insights
- Competitive Analysis & Positioning
- Sales Enablement & KOL Engagement
- Digital Campaign Strategy (SEM, SEO, Paid Search)
- Radiation Safety Protocols (ALARA)
Accomplishments
- Collaborated with cross-functional teams to execute integrated product launches and targeted marketing campaigns that achieved an 8:1 ROI and doubled B2C revenue from $500K to $1M in one year.
- Spearheaded seven integrated GTM campaigns (five B2C, two B2B) that secured 11 strategic B2B contracts in Q4, accelerating pipeline velocity and enhancing market penetration.
- Optimized GHX's top-performing digital campaign through SEO best practices, achieving a 47% click-through rate and significantly boosting conversion rates.
Certification
- Pragmatic Institute PMC Level II, 01/21
- Six Sigma Lean Green Belt in Healthcare, 01/16
- ARRT Computed Tomography Certification, 01/13
Timeline
Senior Product Marketing Manager
GHX
01.2022 - Current
Product Marketing Manager
Avail Medsystems
08.2021 - 01.2022
Senior Clinical Application Specialist
Neurologica
01.2017 - 09.2019
Associate of Applied Science - Radiography
Gulf Coast State College
- Pragmatic Institute PMC Level II, 01/21
- Six Sigma Lean Green Belt in Healthcare, 01/16
- ARRT Computed Tomography Certification, 01/13
Bachelor of Business Administration - Management
Kennesaw State University
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