Summary
Overview
Work History
Education
Skills
Websites
Certification
Hobbies and Interests
Awards
Accelerated Career Progression
Accomplishments
Affiliations
References
Timeline
Generic

Ashleigh Weeks Serrao

Alameda,CA

Summary

Dynamic marketing leader with a proven track record at BBDO, specializing in integrated marketing and brand positioning. Expert in omnichannel strategy and campaign management, driving significant growth and enhancing client relationships. Successfully executed initiatives that boosted brand perception and revenue, showcasing strong strategic partnerships and budget management skills.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Marketing and Events Consultant

Makers Market
SF
06.2024 - Current
  • Executed integrated marketing strategies to enhance traffic, engagement, and sales through hyper-local initiatives and national brand support.
  • Managed vendor and maker partnerships, creating co-marketing campaigns that achieved 32% year-over-year revenue growth via outdoor market activations.
  • Leveraged customer insights and sales data to refine campaigns, optimize merchandising, and improve storytelling, boosting foot traffic by 15% during peak season.
  • Coordinated localized in-store events and promotions to align with brand campaigns, strengthening community loyalty.

Brand Strategy Consultant

Okta
SF
05.2024 - 07.2024
  • Redefined global brand positioning and launched Okta’s first enterprise awareness campaign across paid, earned, owned, and shared channels.
  • Led cross-functional planning and developed scalable processes to enhance integrated marketing efforts.
  • Oversaw media brief development and channel strategy with agency partners for multi-market campaign consistency.
  • Authored customer-centric, three-year integrated marketing roadmap aligning strategic partnerships and engagement initiatives for long-term growth.

Global Client Lead | SVP, Group Account Director | VP, Sr. Account Director

BBDO | Omnicom for ServiceNow
SF & NYC
08.2018 - 10.2022
  • Defined customer-centric Business-to-Human brand strategy, driving market growth from ~$160/share to over $1,000/share.
  • Directed strategic initiatives and daily operations for 6 global communication agencies, influencing all customer journey touchpoints.
  • Crafted integrated campaign strategies, managing projects from concept through asset production across digital, social, film, audio, print, and events.
  • Partnered with C-suite and cross-functional teams to align brand vision and narrative across all channels.
  • Led integrated brand planning sessions, establishing governance frameworks for campaign alignment and milestone tracking.
  • Developed bespoke operating model integrating six agencies and internal teams across five global markets.
  • Directed strategic initiatives for omnichannel touchpoints, ensuring consistent execution across customer journey.
  • Co-created high-impact programs with LinkedIn B2B Institute, Forbes, and The Atlantic, enhancing brand perception significantly.
  • Executed quantitative research to define Brand Health KPIs in five international regions, optimizing media efficiency.
  • Managed annual marketing planning and budgeting, collaborating with CFO and COO to reduce operational costs by 7%.
  • Attained 233% rise in aided awareness within C-Suite target and 15% escalation in purchase consideration
  • Achieved KPIs exceeding benchmarks by an average of 6 points over 2 years.

VP, Client Partner

iCrossing Media for all West Coast Clients
SF & NYC
01.2016 - 01.2018
  • Led cross-functional teams to develop media strategies across paid, organic, content, and vendor partnerships, enhancing brand visibility and customer engagement.
  • Directed omnichannel marketing campaigns including SEO, SEM, programmatic, and paid social, achieving measurable growth in brand awareness and lead generation.
  • Oversaw daily marketing operations for major clients such as Lululemon, Charles Schwab, VMware, and Workday, ensuring alignment with campaign objectives.
  • Executed integrated content marketing and influencer strategies, delivering audience-driven storytelling that strengthened brand affinity.

Global Integration Director | Group Account Director

Omnicom | Atmosphere BBDO for Visa & HP, Inc.
SF & NYC
01.2012 - 01.2016
  • Co-led global rebrand initiative, redefining brand positioning and revitalizing market presence.
  • Developed scalable processes to ensure seamless campaign activation across seven regions for HP, Inc.
  • Managed phased rollouts for major global sponsorship campaigns, delivering projects on time and within budget.
  • Directed production crew of over 50 for national TV spots featuring Team Visa Athletes.
  • Oversaw sponsorship rollouts and partnerships with LinkedIn B2B Institute, The Atlantic, and Forbes.
  • Produced Cannes Lions-shortlisted 360 interactive digital experience showcasing IOC athletes.
  • Oversaw logistics and social media activations in São Paulo during FIFA World Cup, enhancing audience engagement.
  • Repositioned HP’s print category to target millennial audiences, achieving 12% year-over-year revenue growth.

Education

Bachelor of Arts - Marketing

University of Tennessee
Knoxville, TN

Skills

  • Integrated marketing
  • Brand positioning
  • Omnichannel strategy
  • Campaign management
  • Media planning
  • Client relationship management
  • Strategic partnerships
  • Budget management

Certification

  • Harvard Business School; Omnicom University (OU) Advanced Management Program
  • The Art of Negotiation
  • True Colors Advanced Leadership & Communication

Hobbies and Interests

Events Chairman: Otis Elementary PTA Fundraising, Art Docent: Otis Elementary Art Programs, Active Volunteer: Friends of Alameda Animal Shelter, Alameda County Community Food Bank, Passions: Snow Skier, Hiker, Advanced Scuba Diver, Yoga Enthusiast, Aspiring Meditator

Awards

Best Enterprise Marketing Of The Year – Constellation Awards, "Smart. Strategic. Accountable. I trust her completely." – Marty Homlish, ex CMO Sony, SAP, and HP, Inc., "Ashleigh brings collaboration, understanding of your business, partnership, expertise, and passion for great work." – Alan Marks, ex CMO ServiceNow, eBay, and Nike

Accelerated Career Progression

  • Account Director Digital Marketing, Real Branding: Lipton Tea, Unilever, Pepsico, Reckitt-Benkiser, Olive Garden
  • Account Supervisor Digital Marketing, AtmosphereBBDO: Citi, Citibank, Citicards
  • Account Executive Direct Response, Y&R / Wunderman: Microsoft

Accomplishments

  • Marketer of the Year - Constellation Awards
  • "Smart. Strategic. Accountable. I trust her completely." Marty Homlish, ex CMO Sony, SAP, and HP, Inc.
  • "Ashleigh brings collaboration, understanding of your business, partnership, expertise, and passion for great work." Alan Marks, ex CMO ServiceNow, eBay, and Nike

Affiliations

  • Events Chairman: Otis Elementary PTA Fundraising
  • Art Docent: Otis Elementary Art Programs
  • Active Volunteer: Friends of Alameda Animal Shelter, Alameda County Community Food Bank
  • Passions: Snow Skier, Hiker, Advanced Scuba Diver, Yoga Enthusiast, Aspiring Meditator, Novice Tennis Player

References

References available upon request.

Timeline

Marketing and Events Consultant

Makers Market
06.2024 - Current

Brand Strategy Consultant

Okta
05.2024 - 07.2024

Global Client Lead | SVP, Group Account Director | VP, Sr. Account Director

BBDO | Omnicom for ServiceNow
08.2018 - 10.2022

VP, Client Partner

iCrossing Media for all West Coast Clients
01.2016 - 01.2018

Global Integration Director | Group Account Director

Omnicom | Atmosphere BBDO for Visa & HP, Inc.
01.2012 - 01.2016

Bachelor of Arts - Marketing

University of Tennessee

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