ASHLEIGH WOODS
Phoenix,AZ
Summary
Product Manager with 3+ years of experience managing B2C2B SAS products across web and mobile platforms. Proven track record of driving user engagement through data-driven decisions, cross-functional collaboration, and user-centered design. Skilled in product strategy, analytics, and translating business needs into impactful features.
Overview
9
9
years of professional experience
Work History
Product Manager
Ellucian
VA
07.2024 - Current
- Manages a B2C2B product that encompasses desktop and mobile applications for both Android and iOS platforms.
- Improved user conversions by adding new features.
- Implemented a large scale integration for customers to use.
- Collaborates with product leadership to define the product roadmap.
- Utilize Fullstory, Google Analytics, and SQL queries to drive data-driven decisions on customer and user experience.
- Define product requirements and create user stories.
- Prioritize features in order to maximize impact.
- Writes and publishes release notes for new features and bug fixes.
- Collaborate with sales and customer success teams to gather insights on customer needs.
- Conducts market research and competitive analysis for existing and potential features.
Product Analyst
Ellucian
VA
11.2022 - 07.2024
- Conducted QA testing on user stories for quality assurance.
- Maintained and worked on B2B and B2C product with both desktop and mobile applications for Android and iOS.
- Analyzed customer feedback and data to identify areas of improvement.
- Wrote and defined user stories.
- Wrote and published release notifications.
- Maintained and managed backlog.
- Demonstrated product and new features to support sales and customer success.
- Worked collaboratively with engineering team to groom stories during daily standup meetings.
- Collaborated with cross-functional teams such as engineering, marketing, sales, operations to ensure successful implementation of projects.
- Collaborated with product leadership to help define the product roadmap.
Product Support Specialist
CampusLogic (Acquired by Ellucian)
Chandler, AZ
01.2020 - 11.2022
- Managed and maintained a database containing 20,000 college scholarships.
- Provided efficient responses to users through emails and Zendesk communication.
- Created a process and procedure manual for a process with Zendesk.
- Tested software applications for bugs and errors before release.
- Collaborated with product manager to define and draft user stories.
- Researched and identified solutions to customer inquiries and escalated unresolved issues to appropriate team members.
Student Services Assistant for the Applied Prevention Science Certificate Program
Arizona State University
Tempe, AZ
09.2019 - 01.2020
- Managed inquiries from prospective students via email.
- Sending out acceptance letters to students.
- Monitored course content and assignments posted by students.
- Organizing weekly meetings with faculty to monitor course progress and manage updates.
- Ensured course content remained up-to-date by managing ongoing updates.
- Identifying and managing avenues for sharing information about the program.
Assistant Manager
Hollister Co.
Chandler, AZ
08.2018 - 08.2019
- Assisted in the employment process with management.
- Contributed to employee development through supervision and training.
- Monitored business metrics to ensure smooth operations.
- Provided guidance and support to junior staff members on daily tasks, projects, and objectives.
- Supervised daily operations including scheduling shifts, assigning duties.
- Collaborated with store manager to develop strategies for achieving sales and profit goals.
Assistant Program Manager (Volunteer/ Internship) Psychology (The Courage Lab)
Arizona State University
Tempe, AZ
12.2016 - 06.2019
- Assisted with the hire and interview process for new research staff, supervised data collection and processing.
- Copyeditor for federal grant proposal: A Reinvented Anxiety Prevention Program with eHealth in the Schools. MPI Armando Pina, Ph.D and Nancy A Gonzales, Ph.D.; $2,490,733.
- Copyeditor for 'Anxiety Disorders Interview Schedule (ADIS- IV) for DSM-5; Oxford University Press. Spanish Versions.
- Course builder and designer using online learning platforms (Blackboard, Canvas).
- Assisted in the creation of Canvas courses for the Applied Prevention Science Certificate Program (CAPS).
- Created rubrics, researched content and books in addition for the Applied Prevention Science Certificate Program (CAPS).
- Created and edited the Handbook pages for the Applied Prevention Science Certificate Program (CAPS).
- Worked in conjunction with ed-plus to help further the development of the courses for the Applied Prevention Science Certificate Program (CAPS).
Education
Bachelor - Psychology
Arizona State University
01.2018
Associate of Arts - General Education
South Mountain Community College
01.2016
Skills
- Product Lifecycle Management
- End-to-End Feature Delivery
- Prioritization and Execution
- Product Development
- Cross-functional collaboration
- Product roadmap
References
References available upon request.
Timeline
Product Manager
Ellucian
07.2024 - Current
Product Analyst
Ellucian
11.2022 - 07.2024
Product Support Specialist
CampusLogic (Acquired by Ellucian)
01.2020 - 11.2022
Student Services Assistant for the Applied Prevention Science Certificate Program
Arizona State University
09.2019 - 01.2020
Assistant Manager
Hollister Co.
08.2018 - 08.2019
Assistant Program Manager (Volunteer/ Internship) Psychology (The Courage Lab)
Arizona State University
12.2016 - 06.2019
Bachelor - Psychology
Arizona State University
Associate of Arts - General Education
South Mountain Community College