Ashleigh Lay
Flower Mound,Texas
Summary
Highly-motivated individual with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills. Hardworking employee with customer service, multitasking and time management abilities. Devoted to giving every customer a positive and memorable experience. Committed job seeker with a history of meeting company needs with consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Organized and motivated individual eager to apply time management and organizational skills in various environments. Looking to apply professional skills and experience within a fast-paced, growing business to improve bottom line and organizational development.
Overview
5
5
years of professional experience
Work History
Stay at Home Wife and Mother
Self-employeed
Flower Mound, TX
10.2018 - Current
- Manage, maintain and create all forms of business for my working husband and college students.
- Organize all schedules, maintain communications and meet all timeline expectations
- Develop and manage a working budget for several accounts
- Review and research annual spending business plans and determine best financial options to meet budget guidelines
- Create and maintain business partnerships for optimum household environment
- Manage meetings and appointments to fit all schedules
Implementation Consultant
CivicPlus
- Developed internal implementation program, documentation and go-to-market strategies for 311 communications solution
- Guided government leaders through implementation using developed protocols
- Worked closely with leaders and staff users to define workflow procedures, system features set and internal business processes for a seamless organizational and system transition
- Collaborated with internal CivicPlus teams to uncover needs and develop custom solutions unique to each client for 3rd party integrations involving API solutions
- Led client and internal deliverables utilizing agile project management software to maintain original project deadlines to include launch dates and custom integrations.
Professional Sales Consultant
CivicPlus
- Worked directly with C-level leadership through the sales process to develop strategic goals for an organizational wide SaaS product and multi-product implementation
- Developed change management plans for organizational resource optimization
- Collaborated with internal and external users through work groups to create use cases for business process optimization and short term/long term strategic goal planning
- Worked directly with a sales team of 35+ to exceed territory sales goals.
Consultant & Trainer
CivicPlus
- Created and executed project mapping with clients and all internal system users to define and collaborate system functionality for successful internal business process improvements
- Generated buy in from internal users defining department level goals and initiatives to meet project-related organizational expectations
- Worked closely with third party integration partners to develop a seamless multi-product, long term training initiative
- Was responsible for contract sales and processing for recurring revenue generation.
Director of Marketing and Public Relations
City of Edmond, Oklahoma
- Directed a creative team driving brand saturation, public awareness and increased participation in community-centric programs and services
- Primary contact for media and 75K population for emergency and non-emergency public information needs for 27 departments and a municipally owned electric utility
- Developed RFP specifications, reviewed vendor submissions and approved budget allocations for capital project expenditures
- Directed a systemwide technology initiative to improve internal business practices and staff efficiencies
- Created an annual marketing and PR strategic plan while reducing a $1.3M budget to $800K without a reduction in programs or services
- Media buyer for regional and national airtime
- Managed business/vendor partnerships, live production of government access TV and weekly broadcasting scheduling
- Created internal practices to improve design and development timelines for fast, go-to-market strategies
- Initiated first-ever community wide events creating sustainable brand awareness and civic participation
- City liaison and media spokesperson for regional, national and international events including Regional Active Shooter Training, Public Power Week, Children’s Safety Village (first ever in the nation), Sr
- PGA Golf Tournament, and Sister Cities Program hosting Russia and China.
Education
Bachelor of Science - General Studies
University of Central Oklahoma
Edmond, OK12-2018
Skills
- Strategic Planning
- Project Management
- Organizational Alignment
- Relationship Building
- Change Management
- Budget Management & Analysis
- Government Buying Processes
- Go-to-Market Implementations
- Corporate Communications
- Marketing & Sales Development
Accomplishments
- Developed implementation process workflow documentation and project timelines for a new product line and integrations CP Connect at CivicPlus
- Met annual sales goal exceeding $2M for two consecutive years Professional Services Sales- CivicPlus
- Developed an employment onboarding process and improved user satisfaction resulting in a 38% reduction in staff processing time and an increased applicant pool City of Edmond
- Established relationships with C-level partners for strategic project planning for regional, national and international events, programs and services City of Edmond and CivicPlus
- 500K budget reduction for departmental annual spending without a reduction in services City of Edmond
Industries
- Private Sector
- Small to Mid-Size Organizations
- Public Sector
- State, County & Local Organizations & Affiliate Agencies
References
- Solomon Grover, Regional Sales Manager, CivicPlus, 864-752-8897, Solomon.grover@gmail.com
- Tiffany Ledbetter, Account Executive, PrismHR, 316-217-6451, tiffanyledbetter17@gmail.com
Timeline
Stay at Home Wife and Mother
Self-employeed
10.2018 - Current
Implementation Consultant
CivicPlus
Professional Sales Consultant
CivicPlus
Consultant & Trainer
CivicPlus
Director of Marketing and Public Relations
City of Edmond, Oklahoma
Bachelor of Science - General Studies
University of Central Oklahoma