ASHLEY ALEXANDER
Summary
Dynamic and results-driven professional with 8+ years of experience in event coordination, client relations, and hospitality leadership. Proven success in driving revenue growth, enhancing customer satisfaction, and executing memorable experiences across the catering, restaurant, and event industries. Adept at vendor management, staff leadership, and streamlining operations to improve service quality and efficiency. Passionate about creating elevated client experiences through innovation, communication, and creativity.
Overview
8
8
years of professional experience
Work History
Catering Sales Manager
Naborly Provisions Catering
Dallas
09.2022 - Current
- Increased event bookings through development and execution of targeted sales strategies and marketing campaigns
- Built and maintained strong relationships with clients and vendors to ensure seamless event execution and repeat business
- Implemented an online booking system that reduced administrative hours and increased client engagement
- Managed budgets, inventory, and staffing logistics for large-scale events, resulting in reduced costs and improved customer satisfaction
- Collaborated on brand messaging and social media efforts, boosting visibility and engagement
Wedding Venue Host
Bella Cavalli Events
Aubrey, TX
05.2022 - 09.2022
- Welcomed and coordinated with guests during venue tours and events to ensure a smooth and personalized experience
- Assisted with day-of coordination, managing vendors and timelines for flawless execution
- Collected and organized client feedback, contributing to increased bookings and enhanced services
Service Manager
Lazy Dog Restaurants
Plano, TX
09.2017 - 05.2022
- Oversaw daily operations of a high-volume restaurant, leading a team of 20+ to deliver exceptional guest experiences
- Trained and mentored staff, resulting in improved service standards, team morale, and employee retention
- Developed and implemented guest engagement strategies that boosted customer loyalty and repeat visits
- Managed inventory, food costs, and labor budgets to maximize profitability and reduce waste
Education
Available Upon Request
Skills
- Event coordination and planning
- Client relationship management
- Sales strategy and execution
- Vendor and inventory management
- Hospitality operations
- Team leadership and training
- Marketing and social media management
- Creative direction and content creation
Additional Experience
- Freelance Photography & Content Creation
- Styled Social Media Campaigns for Local Businesses
Technical Skills
- Google Workspace | Microsoft Office | Canva | Social Media Platforms | POS Systems | CRM Software
Timeline
Catering Sales Manager
Naborly Provisions Catering
09.2022 - Current
Wedding Venue Host
Bella Cavalli Events
05.2022 - 09.2022
Service Manager
Lazy Dog Restaurants
09.2017 - 05.2022
Available Upon Request
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