ASHLEY ALLOWAY
Cottage Grove,WI
Summary
Marketing and communications professional with hands-on experience in email marketing, social media management, and website content updates. Supports marketing strategy through campaign development, competitor research, and clear messaging for events, services, and new product launches.
Overview
11
11
years of professional experience
Work History
Marketing Specialist
Wisconsin Union
Madison, Wisconsin
11.2023 - Current
- Developed marketing campaigns for Wisconsin Union events and campus programs.
- Developed marketing strategies for existing products, services and new product launches.
- Conducted competitor research to understand the industry dynamics and identify opportunities for growth.
- Wrote promotional copy for email, web, and social media channels.
- Coordinated outreach with student groups, event staff, and campus partners.
- Managed content updates for Wisconsin Union websites and digital calendars.
- Created branded materials using approved Wisconsin Union design standards.
Marketing Coordinator
Wisconsin Union
Madison, Wisconsin
09.2022 - 11.2023
- Planned, implemented, and managed day-to-day marketing tactics for internal clients, staff, and student leaders to enhance engagement.
- Collaborated with Marketing, Membership & Communications Department to manage multiple projects under conflicting deadlines, ensuring timely delivery.
- Meet with clients weekly to develop and implement strategic marketing communications plans.
- Instructed and mentored a Marketing Intern to develop skills and contribute effectively to projects.
Marketing & Social Media Specialist
RE/MAX Preferred
09.2021 - 09.2022
- Assisted in the startup of a small business consulting company within RE/MAX called Preferred Success Society.
- Developed engaging content for multiple social media platforms, resulting in consistent month-over-month client growth.
- Promoted marketing services and subscriptions to RE/MAX real estate agents and small businesses, enhancing their outreach and visibility.
- Designed graphics and websites, delivering unique ideas and solutions that aligned with advertising and marketing goals.
Server
Wisconsin Riverside Resort
06.2015 - 09.2022
- Greeted guests at Wisconsin Riverside Resort dining areas with friendly, attentive service.
- Presented menus and described daily specials for resort restaurant guests.
- Took accurate food and beverage orders using point-of-sale systems.
- Familiarized guests with the menu and daily specials, recorded food and drink orders accurately, and coordinated multi-course meals.
Intern in Energy Products and Services
Madison Gas & Electric
09.2020 - 08.2021
- Assembled research on electric vehicles and presented monthly updates to the team, enhancing the team's knowledge and strategic decision-making.
- Promoted and registered customers for MGEs Charge@Home Program, increasing customer participation and awareness.
- Supported Madison Gas & Electric teams with daily administrative and project tasks.
- Reviewed utility records and updated customer data in internal systems.
- Prepared reports for gas and electric operations using spreadsheet tools.
Education
BBA - Marketing with an Emphasis in Experiential Sports Marketing
University of Wisconsin - Whitewater
Whitewater, WI05-2021
Skills
- Email marketing
- Social media management
- Website content management
- Content strategy
- Campaign planning
- Marketing analytics
- Market research
- Brand development
Timeline
Marketing Specialist
Wisconsin Union
11.2023 - Current
Marketing Coordinator
Wisconsin Union
09.2022 - 11.2023
Marketing & Social Media Specialist
RE/MAX Preferred
09.2021 - 09.2022
Intern in Energy Products and Services
Madison Gas & Electric
09.2020 - 08.2021
Server
Wisconsin Riverside Resort
06.2015 - 09.2022
BBA - Marketing with an Emphasis in Experiential Sports Marketing
University of Wisconsin - Whitewater