Summary
Overview
Work History
Education
Skills
Timeline
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ASHLEY ALSUP

Grand Blanc,USA

Summary

Experienced Merchandising Leader with a proven track record in coaching, mentoring, and developing high-performing teams. Adept at managing complex merchandising activities across multiple categories. Skilled in developing product assortments and business strategies that align with brand positioning and corporate vision.

Overview

12
12
years of professional experience

Work History

Merchandising Manager

Carhartt
03.2021 - Current
  • Product Development: Oversaw the product creation process to ensure timely delivery and alignment with consumer expectations and market objectives.
  • Financial Planning: Managed annual and seasonal financial plans to maximize product profitability, internal gross margin, and inventory management.
  • Industry Trends: Stayed abreast of industry trends to support divisional and company strategies.
  • Cross-functional Collaboration: Fostered key relationships with various departments to enhance product execution, delivery, profitability, and margins.
  • Consumer Insights: Developed a deep understanding of consumer needs through research, field tests, surveys, and focus groups.
  • Inventory Management: Drove inventory management processes, analyzing sales, receipts, margins, and performance to plan, and making recommendations to achieve goals.
  • Problem Solving: Led responses to in-season challenges, including product quality and timing issues, unexpected product performance, and competitive landscape changes.

Market Merchandiser

Carhartt
12.2018 - 03.2021
  • Execution of prescriptive product assortment strategies across multiple channels of distribution to hit financial objectives for category that drives almost $200M annually
  • Analysis of sales data and market trends to identify new opportunities, determine product viability at retail and impact development decisions
  • Management of exclusive product for wholesale and D2C business that drives $20M+ annually
  • Collaboration with sales team to develop product and pricing strategies that meet the needs of our retailers
  • Partnership with cross functional teams to execute a seamless go to market experience and develop product for our hardworking consumer

Associate Merchant

EXPRESS
04.2018 - 12.2018
  • Owned the product assortment across multiple apparel categories and seasons for the Express Factory Outlet business
  • Managed risk and leveraged areas of opportunity to maximize sales and achieve financial plans
  • Presentation of analysis and strategy in milestone meetings to members of senior leadership
  • Collaboration with cross functional partners to enhance business processes and execute product strategies
  • Oversaw an assistant merchant and coached her through the go to market process for an apparel category

Assistant Merchant

EXPRESS
08.2017 - 04.2018
  • Worked under associate merchant managing several apparel categories through multiple seasons within the Express Factory Outlet business
  • Analysis of sales data and promotional activity to decrease markdown penetration, improve margin rate and maximize inventory
  • Maintained daily operational functions including on order management, line plan updates, price changes, sample organization and meeting prep
  • Created new system of PO reconciliation to increase ease and efficiency across the on-order management process

Sales Analyst

GILDAN Activewear
04.2014 - 08.2017
  • Collected, analyzed and interpreted sales and inventory data for multiple retail accounts
  • Presented data findings to leadership team, identifying upside and potential risk to meet financial goals
  • Monitor key performance metrics including order fill rates, sales to inventory ratio and weeks of coverage
  • Planned future demand and provided forecast insights to account managers

Assistant Manager

BCBG Max Azria Factory Outlet
10.2013 - 03.2014
  • Provided leadership to sales associates in goal setting, client relations and daily operational tasks
  • Tracked sales progress and created associate objectives that aligned with store volume goals
  • Monitored transaction metrics and used upselling to drive sales in a store that did over $1.5M yearly

Education

Bachelor of Applied Arts - Apparel Merchandising and Design

Central Michigan University
Mount Pleasant, MI
05-2013

Study Abroad Program - The Business And Design of European Fashion

Paris American Academy
Paris, France
07-2010

Skills

  • Merchandising analytics
  • Product lifecycle management
  • Data-driven decision making
  • Consumer behavior analysis
  • Inventory management
  • Staff supervision

Timeline

Merchandising Manager

Carhartt
03.2021 - Current

Market Merchandiser

Carhartt
12.2018 - 03.2021

Associate Merchant

EXPRESS
04.2018 - 12.2018

Assistant Merchant

EXPRESS
08.2017 - 04.2018

Sales Analyst

GILDAN Activewear
04.2014 - 08.2017

Assistant Manager

BCBG Max Azria Factory Outlet
10.2013 - 03.2014

Bachelor of Applied Arts - Apparel Merchandising and Design

Central Michigan University

Study Abroad Program - The Business And Design of European Fashion

Paris American Academy

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