Ashley Apodaca
Rancho Mission Viejo,CA
Summary
Performance driven leader adept in driving projects and marketing strategies across a variety of retail, distribution verticals, and customer segments. Experienced in managing $25MM+ in projects with a proven record of identifying and implementing process improvements to improve revenue, reduce churn, and improve customer satisfaction. A detail-oriented problem-solver who is team, customer, and data-centric. Highly adaptable to multiple market types and industries.
Overview
5
5
years of professional experience
Work History
Senior Channel Marketing Project Manager
Amazon
08.2021 - Current
- Streamlined project processes by implementing Agile methodologies, resulting in increased efficiency and a 25% in operational costs YoY.
- Established effective communication among team members for enhanced collaboration and successful project completion.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Led the end-to-end delivery of all projects within the offline and digital organization, managing a total of $25MM+ in projects.
- Reduced a total of $2MM in expedited costs YoY by implementing rigorous monthly risk assessments.
- Prepared and presented detailed reports on project status for key stakeholders, and leadership ensuring transparency and alignment with objectives.
Channel Marketing Project Manager
VIZIO
12.2019 - 08.2021
- Oversaw large portfolio of projects to support teams, report progress, and influence positive outcomes for key stakeholders.
- Developed and maintained project budgets to control costs and meet organizational and project goals.
- Monitored contracts and service level agreements to identify potential risks and implement mitigation actions to protect development process from unforeseen delays and costs.
- Led end-to-end project planning, organizing and execution of initiatives on a timely basis, ensuring project KPIs and milestones were met.
- Presented regular status reports to executive leadership, providing insights into progress made toward achieving key milestones.
Channel Marketing Project Manager
Dacor
10.2018 - 12.2019
- Led cross-functional teams for successful project delivery within scope, schedule, and budget constraints.
- Established effective communication channels with stakeholders to ensure transparency and alignment of expectations.
- Developed comprehensive project plans, identifying risks and mitigation strategies for timely completion.
Education
MBA (Summa Cum Laude) -
EDC- Paris, France
01.2015
Bachelor of Science -
University of California, Riverside
01.2010
Skills
- Project Planning
- Client Relationship Management
- Budget Management
- Cross-Functional Communication
- Vendor Management
- Process Improvement
- Agile Methodology
- Project Plan Development
- Project Framework Engineering
- KPI Tracking
- Contract Preparation and Negotiation
References
- Tarah Stokes, Telly / Head of GTM, 678-234-2472, tarah.stokes@gmail.com
- Louis Zafrane, Amazon, Head of Offline Retail, 215-827-9200, zafranel@amazon.co.uk
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
French
Professional Working
Timeline
Senior Channel Marketing Project Manager
Amazon
08.2021 - Current
Channel Marketing Project Manager
VIZIO
12.2019 - 08.2021
Channel Marketing Project Manager
Dacor
10.2018 - 12.2019
MBA (Summa Cum Laude) -
EDC- Paris, France
Bachelor of Science -
University of California, Riverside