Summary
Overview
Work History
Education
Skills
Websites
Awards
Timeline
Generic

Ashley Armstrong

Providence,RI

Summary

Accomplished Senior Designer at Wayfair, Perigold, with expertise in brand design and art direction. Successfully launched a catalog reaching over 2 million recipients and drove a 65% increase in CTR for a major promotion. Adept at collaborating with cross-functional teams to deliver impactful marketing strategies and enhance brand visibility.

Overview

10
10
years of professional experience

Work History

Senior Designer

Wayfair, Perigold
Boston, MA
10.2020 - Current
  • Launched Perigold's inaugural printed catalog, distributing to over 2 million recipients.
  • Managed the design of over 10 catalogs, producing over 300 pages of original content.
  • I lead design for five promotions in 2024, including one of our biggest of the year (over $6 million in sales). I also led a design overhaul for our modern sale that saw a CTR increase of 65% compared to the previous iteration of the sale. I updated the Memorial Day sale campaign, where homepage assets saw an increase in CTR over previous years (5.4% vs. 3.45% LY).
  • Developed omni-channel creative marketing strategies to gain brand awareness. While enhancing communication across creative and cross-functional teams.
  • Presented designs to project teams and incorporated changes based on feedback as part of a daily basis. Maintaining a strong working relationship between stakeholders and the creative team.

Designer & Art Director

Freelance
04.2020 - Current
  • Directed and collaborated with small businesses at various growth stages, assisting them in meeting their brand requirements across industries such as medical, beauty, and fashion.
  • Partnered with clients to successfully launch multiple websites, email campaigns, packaging, and develop distinctive brand identities.
  • Collaborated with cross-functional teams including product owners, developers, marketers, copywriters, and stakeholders throughout the entire product cycle.
  • Coordinated with external vendors or freelancers during the production of graphics or multimedia projects.
  • Developed style guides for visual elements such as branding systems, typography standards, color schemes, photography styles.
  • Clients include EZCater, Levi's, Brass Clothing, Cuvee Beauty, Freelance Founders, Tufts Medical Center, and JaneMade.

Designer

Fair Folk
Boston, MA
07.2018 - 04.2020
  • Pitched and led creative concepts for clients, including Trillium Brewing Company and New Balance.
  • Produced creative for various channels while also managing art direction, client relationships, project timelines, and photo shoots.

Designer

EF Education First
Boston, MA
01.2017 - 07.2018
  • Developed integrated marketing campaigns for print and digital channels.
  • Provided mentorship to high school students in the Youth Design program, offering direct industry experience, guidance.

Designer, Jr. Designer

Zozimus (formally Agency 451)
Boston, MA
11.2015 - 12.2016
  • Implemented creative concepts for print, digital, and branding projects for a diverse clientele.
  • Collaborated with clients, UX designers, developers, and copywriters to deliver impactful design solutions.
  • Promoted from Jr. Designer to mid-level within a year.

Education

Bachelor of Arts - Graphic Design

Stonehill College
Easton, MA

Skills

  • Adobe Creative Suite
  • InVision
  • Sketch
  • Figma
  • After Effects
  • Brand design
  • Motion design
  • Print design
  • Web design
  • Photo retouching
  • Art direction
  • Style guide development
  • Print production
  • Social media design

Awards

  • 2019, Hatch Honors, Fair Folk
  • 2018, Hatch Second Place, EF Education First
  • 2016, Davey Silver Award, Zozimus
  • 2016, Hatch Third Place, Zozimus

Timeline

Senior Designer

Wayfair, Perigold
10.2020 - Current

Designer & Art Director

Freelance
04.2020 - Current

Designer

Fair Folk
07.2018 - 04.2020

Designer

EF Education First
01.2017 - 07.2018

Designer, Jr. Designer

Zozimus (formally Agency 451)
11.2015 - 12.2016

Bachelor of Arts - Graphic Design

Stonehill College

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