Ashley Bailey
Tampa,FL
Summary
Experienced e-commerce merchandising professional with proven success driving sales, conversion, and customer engagement through data-driven site merchandising, product optimization, and digital strategy. Former Chico's FAS team member with firsthand knowledge of the brand, customer, systems, and cross-functional culture, allowing me to quickly deliver impact and effectively partner across Merchandising, Buying, Marketing, Creative, and E-commerce team. I look forward to the opportunity to reconnect with the team and discuss how my experience can contribute to the continued success of the business.
Overview
7
7
years of professional experience
Work History
Senior Associate Site Merchandising
Numarcom LLC
02.2021 - Current
- Execute e-commerce merchandising across the site homepage, navigation, PLPs, and PDPs, contributing to a 15% increase in online sales and improved customer experience.
- Manage 10+ seasonal product launches annually, including product setup, categorization, copy, imagery, and site updates.
- Analyze weekly sales, product, and category performance to identify trends, risks, and growth opportunities, helping drive a 12% improvement in conversion rates.
- Manage 50+ product assortments and PLP sorting strategies based on inventory levels, business priorities, marketing initiatives, and product performance.
- Oversee e-commerce imagery, seasonal shot lists, and creative workflows in partnership with Creative Services, supporting 20+ campaigns and site refreshes annually.
- Use analytics and search insights to optimize product discovery, customer engagement, personalization, and site performance, contributing to a 20% increase in product engagement.
Associate Digital Marketing Manager-Site
Chico's
01.2020 - 12.2020
- Managed website merchandising content, including landing pages, product placement, seasonal category refreshes, CTAs, UTM tagging and promotional messaging, increasing AOV by 20%.
- Designed creative briefs and executed daily operational tasks using Wrike project management.
- Leveraged qualitative and quantitative reporting to identify market trends and customer experience opportunities through Google Analytics.
- Developed A/B testing frameworks focused on optimizing sales opportunities based on product category, pricing strategies, and merchandise inventory.
- Partnered with Site Operations, Planning & Allocations, Marketing, Creative, and IT to improve customer experience, site functionality, and overall sales performance.
Associate Email Marketing Manager
Chico's
09.2019 - 01.2020
- Monitored email achievements and opportunities, focusing on open rate, unsubscribe rate, CTO, bounce rate, conversions, and other significant KPI's.
- Increased email open rates by 25% through audience segmentation and personalized subject lines.
- Developed lifecycle marketing strategies that increase client acquisition, retention, repeat purchase rate, loyalty participation, and client lifetime value.
- Designed and optimized end-to-end omnichannel client journeys across digital and retail touchpoints.
- Promoted to Associate Digital Marketing Manager within 5 months.
Education
Bachelor of Science - Marketing
Montclair State University
Montclair, NJ05-2017
Skills
- Merchandising Strategy
- Microsoft Excel, Salesforce, Wrike, Jira and more
- Verbal & Written Communication
- Data Analysis
- Time & Project Management
- Inventory Management
- Sales & Performance Optimization
- Product Assortment
- Trend & Opportunity Identification
Timeline
Senior Associate Site Merchandising
Numarcom LLC
02.2021 - Current
Associate Digital Marketing Manager-Site
Chico's
01.2020 - 12.2020
Associate Email Marketing Manager
Chico's
09.2019 - 01.2020
Bachelor of Science - Marketing
Montclair State University