Ashley Blakely
Central Point,Oregon
Summary
To secure a position as a communications leader that positively moves an organization and team into new areas of success. Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
17
17
years of professional experience
Work History
Public Relations & Development Manager
Mercy Flights Inc.
Medford , OR
2020.01 - Current
- As an integral member of the leadership team at Mercy Flights, the public relations & development manager contributes to improving positive awareness through effective planning and management of strategic communications initiatives including media engagement strategies. Additionally responsible for coordinating events and implementing successful outreach campaigns.
- This position manages the Mercy Flights brand guidelines, marketing strategies, and develops routine communication plans for internal and external audiences. It also manages crisis communications, public relations plans, and provides media counsel and training to executive and senior leaders.
- In the development aspects of the role, this position works collaboratively with the CEO on philanthropic activities, including major gift cultivation, planned gift programs, events, and philanthropic gift utilization.
- Lastly, this position oversees the membership team and will work creatively to find new ways to grow the membership department in the three categories outlined in the strategic plan.
Social Media Consultant
Mercy Flights Inc.
2020.01 - 2023.01
- Provided guidance on best practices for using social media sites for business purposes.
- Analyzed key metrics to measure success of campaigns and optimize future ones accordingly.
- Researched audience preferences and discover current trends in order to build effective strategies.
- Developed and implemented social media strategies for organization to increase brand awareness, engagement, website traffic and customer acquisition.
- Collaborated with marketing teams to create promotional materials that can be used in social media campaigns.
- Assisted in developing marketing collateral such as videos or infographics for social sharing.
- Implemented tracking systems to monitor customer engagement levels across all channels.
Development Director
Hearts With A Mission Youth Shelter
Medford , OR
2021.01 - 2022.01
- Created reports summarizing progress against development goals and objectives.
- Organized special events to engage existing and prospective donors.
- Monitored compliance with relevant laws, regulations, policies, and procedures.
- Determined new sources of support could serve as either donors or vendors.
- Identified opportunities for collaboration with other organizations in the field.
- Designed systems to track donor contributions, pledges, grants, and other sources of revenue.
- Managed a portfolio of major donor relationships, providing stewardship and solicitation support.
- Collaborated with external vendors to plan large-scale fundraising campaigns.
- Drafted proposals for new initiatives that align with the organization's mission and vision.
- Analyzed financial data related to development operations and made recommendations for improvement.
- Assisted in developing budgets for various projects within the department.
- Maintained relationships with current donors by responding promptly to inquiries.
Territory Manager
Millennium Health
2020.01 - 2022.01
- Reporting directly to the regional manager, I effectively manage and grow sample volumes in my assigned territory by implementing strategic account management techniques.
- Negotiated contracts with new clients while maintaining existing business relationships.
- Resolved customer complaints promptly and professionally.
- Developed and implemented strategies to increase sales in assigned territory.
- Provided feedback on product performance from customers in order to inform product development decisions.
- Met or exceeded established targets for revenue growth month over month.
- Analyzed sales data to identify trends and opportunities for growth.
Host and Writer
Rosebud Media
Medford , OR
2019.01 - 2022.01
- Wrote and hosted a national news and information channel in Medford, Oregon.
- Hosted RoseBud, Mail Tribune, and KTVL-TV productions and oversaw various network operations.
- Researched, crafted and communicated authentic brand stories for RoseBud and franchises to effectively promote and educate our target audience.
Public Information Officer and Fire Inspector
Fire District 3
White City , OR
2015.04 - 2019.11
- Delivered, developed, and implemented education programs on fire safety and prevention, life safety and injury prevention, first aid and CPR at Fire District 3.
- Created and implemented a comprehensive community-wide fire and life safety education plan, organizing impactful community outreach programs and events aimed at encouraging citizen involvement.
- Acted as the district's public information officer, managing social media accounts and creating press releases
- Developed comprehensive rebranding and communication strategy to align with strategic goals and executive board vision.
- Researched current trends in public relations strategies and implemented new tactics as needed.
- Provided guidance on best practices when communicating with customers through digital channels such as email, text messages.
- Analyzed data collected from surveys, interviews. to create reports highlighting key insights.
- Organized press conferences and interviews with key stakeholders to provide information about department activities.
- Coordinated with various departments to ensure accurate and timely responses to inquiries from the media.
- Maintained a database of contacts including journalists, bloggers, influencers.
- Participated in brainstorming sessions with teams from other departments regarding potential outreach opportunities.
Fire Adapted Communities
Ashland Fire & Rescue
Ashand , OR
2014.08 - 2015.04
- Coordinated city-wide community education programs on Firewise, defensible space, and wildfire home protection as the Fire Adapted Communities Network (FAC) coordinator in Ashland.
- Led community outreach initiatives through media relations, facilitating communication between city and residents
- Successfully secured several six-figure grants to enhance community engagement efforts.
- Chosen among three representatives to serve as a FAC liaison, presenting on best practices and policies nationwide.
Store Manager
Target
Medford , OR
2013.01 - 2014.01
- Demonstrated strong leadership skills in overseeing daily operations and ensuring effective communication
- Demonstrated strong problem-solving, decision-making, and financial analysis skills in position.
- Utilized strong communication skills to effectively convey objectives and generate team buy-in for upcoming events, schedule creation, and financial tracking
- Utilized effective multitasking abilities and strong organizational skills to achieve success in the position.
- Established customer service standards and monitored staff compliance.
- Maintained accurate records of employee performance reviews.
- Ensured compliance with safety regulations and company policies.
- Created weekly work schedules for store personnel.
- Recruited, trained and supervised new employees.
- Resolved customer complaints in a timely manner.
Public Information and Outreach
Oregon Department Of Forestry
Medford , OR
2010.01 - 2013.01
- Served as the public information officer for State Forestry, responsible for representing Jackson and Josephine counties
- Monitored print, broadcast and online media coverage of the organization's activities.
- Created monthly reports detailing progress of public relations efforts and strategies employed by the team.
- Generated ideas for feature stories that could be used in print or digital publications.
- Attended weekly meetings with senior management to discuss upcoming public relations initiatives.
- Organized speaking engagements, interviews and other outreach activities as needed.
- Drafted letters, memos, emails and other correspondence in response to inquiries from external sources.
- Prepared speeches for company executives at industry-related functions or conferences.
- Produced video clips highlighting key points of organizational initiatives for use in promotional materials.
- Conducted research on current events, trends and issues related to the organization's mission.
- Coordinated meetings between members of the media and representatives from the organization.
- Responded promptly to requests for information from various news outlets and organizations.
- Composed press releases and media advisories for public information campaigns.
- Managed website updates to ensure accuracy of all information displayed online.
- Posted and updated content on company's website and social media outlets.
- Developed and maintained close working relationships with members of press.
- Developed and deepened media relations to enhance coverage.
- Developed public relations strategies to influence public opinion or promote ideas, products or services.
Public Affairs Specialist
United States Forest Service
Klamath Falls , OR
2008.01 - 2010.01
- Demonstrated excellent communication skills while engaging with both internal and external stakeholders of the Fremont-Winema National Forests. Responsibilities included managing public affairs, visitor information, community relations, and environmental education activities.
- Served as a media spokesperson and fire incident information officer, effectively communicating updates in emergency situations.
- Coordinated media monitoring efforts to track coverage of issues related to the organization's mission.
- Responded to inquiries from the public via email or phone regarding organizational policies or procedures.
- Organized special events to highlight organization's activities or messages to the public.
- Developed and implemented public relations plans to promote awareness of organizational programs, services, and initiatives.
- Monitored news coverage of relevant issues impacting the organization's mission.
- Coordinated logistics associated with visits by dignitaries or high-level guests at organization facilities.
- Created and maintained relationships with key stakeholders including elected officials, community leaders, media representatives, and industry partners.
- Developed strategies for disseminating information about new programs through social media channels.
Education
Master’s Degree - Management
Southern Oregon University
Bachelor’s Degree - Communication
Oregon Institute of Technology
Skills
- Communications
- Leadership
- Strategic communications
- Public relations
- Media relations
- Event planning
- Outreach campaigns
- Marketing activities
- Brand management
- Crisis communications
- Philanthropic activities
- Social media management
- Customer relationship management
- Networking
- Writing
- Hosting
- Community partnerships
- Community outreach
- Press releases
- Media interviews
- Grant management
- Problem-solving
- Decision-making
- Public information
- Community relations
Timeline
Development Director
Hearts With A Mission Youth Shelter
2021.01 - 2022.01
Public Relations & Development Manager
Mercy Flights Inc.
2020.01 - Current
Social Media Consultant
Mercy Flights Inc.
2020.01 - 2023.01
Territory Manager
Millennium Health
2020.01 - 2022.01
Host and Writer
Rosebud Media
2019.01 - 2022.01
Public Information Officer and Fire Inspector
Fire District 3
2015.04 - 2019.11
Fire Adapted Communities
Ashland Fire & Rescue
2014.08 - 2015.04
Store Manager
Target
2013.01 - 2014.01
Public Information and Outreach
Oregon Department Of Forestry
2010.01 - 2013.01
Public Affairs Specialist
United States Forest Service
2008.01 - 2010.01
Master’s Degree - Management
Southern Oregon University
Bachelor’s Degree - Communication
Oregon Institute of Technology
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