ASHLEY BLOUNT
Saint Augustine
Summary
Professional marketing specialist with strong focus on achieving results through strategic planning and client relationship management. Adept at leading collaborative teams, developing comprehensive marketing campaigns, and adapting to evolving market conditions. Skilled in digital marketing, project management, and data analysis. Reliable team player with knack for meeting client needs and delivering impactful solutions.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Marketing Account Manager- Beauty & Personal Care
CVS HEALTH CORPORATION
06.2025 - Current
- Developed and executed integrated marketing strategies to enhance client brand visibility and engagement.
- Managed client relationships, ensuring alignment between marketing goals and customer expectations.
- Analyzed market trends and campaign performance, providing actionable insights for continuous improvement.
- Collaborated with cross-functional teams to design impactful marketing materials and digital content.
- Oversaw project timelines and budgets, ensuring efficient resource allocation and delivery of services.
- Mentored junior account managers, fostering professional growth and enhancing team capabilities.
- Implemented CRM tools to streamline communication and track client interactions effectively.
- Led strategic planning sessions, aligning marketing initiatives with overall business objectives for optimal results.
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Collaborated with creative teams to develop eye-catching visual materials for print and digital advertising.
- Assisted in creating compelling presentations that helped pitch new business proposals successfully.
- Optimized campaign performance by analyzing data trends and adjusting marketing strategies accordingly.
- Streamlined internal processes for better efficiency in managing accounts, leading to improved client satisfaction rates.
Account Manager- General Merchandise & Consumables- Marketing
CVS Healthcare- CVS Media Exchange (CMX)
11.2023 - 05.2025
- Collaborate with internal partner teams to execute successful digital media campaigns aligned to client KPIs.
- Act as daily point of contact for client post sale questions and updates
- Facilitate the end-to-end creative process between the advertiser and CMX’s creative team.
- Partner closely with the cross functional teams on campaign activation, trafficking, and optimizations.
- Lead meeting cadences with clients to communicate key campaign performance metrics, insights, optimization recommendations and upsell opportunities.
- Lead internal partner status calls and campaign performance reviews
- Support monthly campaign billing, ensuring accuracy and delivery.
- Coordinate with internal teams to develop end of campaign reporting and presentations for clients
- Manage and develop strong, collaborative relationships with partners across the organization and lead cross-functional teams including Media, Analytics, and Billing to ensure consistent communication and execution of client strategy
- Proactively self-educate around assigned client categories, retail and retail media industry trends to identify best practice opportunities for CMX to share with the team
- Participate in on-boarding activities for new team members
- Proud Member of the CMX Engagement Committee
- Active Member of Team Pillar- Morale
- ANA Member
- Active Member of 6 Colleague Resource Groups
- Promotion with CVS Healthcare- CVS Media Exchange (CMX)
Account Coordinator- Formerly Senior Analyst-Beauty & Personal Care- Marketing
CVS Healthcare- CVS Media Exchange (CMX)
08.2022 - 03.2024
- Support all media campaigns
- Assist in the pre-sale and own post-sale to support Partner Management Team
- Prepare Campaign Briefs
- Daily utilization of Tableau, Workfront, Salesforce, and Live Ramp
- Develop relationships with advertisers
- Support sales process
- Active participant in client meetings
- JBP preparation and presentation
- Vendor Dashboard implementation and maintenance
Accounts Receivable Supervisor
Coram-CVS Healthcare
11.2021 - 08.2022
- Implement daily operation initiatives to drive down A/R and increase intake of cash
- Manage a team of 7-13 representatives
- Create and implement tools for process improvement
- Monitor and record productivity
- Conduct monthly touch base meetings, Mid-Year Reviews, and Annual Reviews
- Proficient in Salesforce
- Assess and present KPI data
- Promotion with Coram-CVS Healthcare
Independent Contractor
American Culinary Federation
04.2021 - 12.2021
- Assisted in Marketing, Fulfillment, and Event initiatives for the National Convention (Digital and On-site)
Suspended Billing Representative
Coram-CVS Healthcare
04.2021 - 11.2021
- Collected proper documentation for timely Medical Billing.
- Consolidated and implemented initiatives for process improvement.
- Became an active member of 6 Colleague Resource Groups
Event and Membership Coordinator
American Culinary Federation
06.2019 - 04.2021
- Managed events planning and operation post COVID, successful pivot to virtual events with increased customer engagement
- Launched multiple marketing initiatives using Canva/Survey Monkey to align messaging and deployment
- Managed B2B vendor relationships via affinity programs and vendor management
- Maintenance and renewal of membership accounts
- Identify sales and sponsorship opportunities to handoff to sales teams (business development)
- Assisted in the creation and maintenance of social platform and mentor program
- Fulfillment of on-site and digital initiatives and campaigns
Medical Office Administrator
Hanger Clinic
07.2015 - 06.2019
- B2B business development with physicians, patients, and vendors
- Opened and developed community relationships for a new clinic
- Solely conducted daily operations including processing of claims
- Legacy and Epic system experience
Medical Billing Specialist
GI Associates
11.2012 - 07.2015
- Built rapport with patients through clinic and surgical center
- Rapid resolution of patient accounts through curated relationships with insurance providers
Marketing & Floor Supervisor
Tommy Hilfiger
08.2011 - 11.2012
- At Tommy, I loved using my creative skills to build our window displays and learned marketing and managing skills (College)
Guest Services Manager
Target
06.2004 - 08.2011
- Working in Guest Services, I found a passion for working with customers and helping to resolve their challenges (HS/College)
Education
Master of Business Administration (MBA) - General and Marketing
Capella University
Minneapolis, MN11-2023
Bachelor of Science (B.S.) - Organizational Management / Healthcare Administration
St. Johns River State College
St. Augustine, FL01.2019
Skills
- Interpersonal savvy
- Grace under pressure
- Technical prowess
- Data governance
- Conflict resolution
- Email marketing campaigns
- Data-driven decision making
- Market research analysis
- Sales funnel optimization
- Digital marketing expertise
- Paid advertising strategies
- Marketing automation proficiency
Certification
- ServSafe Credentials
- Supervisor Certification
- Restaurant Repossession
- Food Handler Certification
- Re-Opening Guidance
- COVID-19 Precautions
- COVID-19 Delivery/Take Out
Timeline
Marketing Account Manager- Beauty & Personal Care
CVS HEALTH CORPORATION
06.2025 - Current
Account Manager- General Merchandise & Consumables- Marketing
CVS Healthcare- CVS Media Exchange (CMX)
11.2023 - 05.2025
Account Coordinator- Formerly Senior Analyst-Beauty & Personal Care- Marketing
CVS Healthcare- CVS Media Exchange (CMX)
08.2022 - 03.2024
Accounts Receivable Supervisor
Coram-CVS Healthcare
11.2021 - 08.2022
Independent Contractor
American Culinary Federation
04.2021 - 12.2021
Suspended Billing Representative
Coram-CVS Healthcare
04.2021 - 11.2021
Event and Membership Coordinator
American Culinary Federation
06.2019 - 04.2021
Medical Office Administrator
Hanger Clinic
07.2015 - 06.2019
Medical Billing Specialist
GI Associates
11.2012 - 07.2015
Marketing & Floor Supervisor
Tommy Hilfiger
08.2011 - 11.2012
Guest Services Manager
Target
06.2004 - 08.2011
Bachelor of Science (B.S.) - Organizational Management / Healthcare Administration
St. Johns River State College
Master of Business Administration (MBA) - General and Marketing
Capella University
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