ASHLEY BRAGG
Santa Monica,CA
Summary
Highly experienced UX Designer with nearly a decade of industry tenure and a master's degree in UX design. Specializes in crafting innovative, accessible, and user-centric frameworks for web and mobile experiences. Proficient in prioritizing data-informed design strategies and iterative development to enhance user satisfaction. Recognized for creating intuitive frameworks that seamlessly facilitate user adoption, driving positive user experiences.
Overview
9
9
years of professional experience
Work History
Senior UX Designer
Terakeet
04.2023 - Current
- Collaborated with Fortune 500 brands and internal teams to craft comprehensive UX strategies, elevating brand engagement and generating net new business.
- Conducted design thinking workshops with customer teams to explore potential solutions.
- Led the formulation of product concepts, roadmaps, and test plans aligned with client objectives.
- Conducted usability testing sessions and analyzed data, driving a 13.9% increase in total clicks within six weeks.
- Implemented accessibility best practices, contributing to a 12% increase in website conversions and renewed contracts.
- Analyzed competitors' website analytics, site accessibility, and heat mapping data to drive improvements and innovative initiatives.
- Devised engaging wireframes and prototypes, achieving higher conversion rates while adhering to brand guidelines.
- Mentored a skilled junior UX team, fostering a productive learning environment
Lead Associate
WTW
05.2020 - 04.2023
- Designed a client community website utilizing an iterative design process, resulting in a ~60% adoption during the beta launch
- Gathered qualitative data on the BenefitConnect software, contributing to a System Usability Score (SUS) rating of 95%
- Collaborated on client-facing digital magazine and sprint review documentation for enhanced transparency.
- Analyzed product utilization data to identify trends and areas of improvement, informing strategic decision-making processes.
Digital Engagement Specialist
SAP Concur
06.2017 - 05.2020
- Launched SAP Business Exchange website with 50k+ unique visitors in the first year
- Utilized site analytics for data-driven decisions, resulting in 12k new members YoY
- Leveraged Omniture analytics to optimize website content and enhance asset visibility
- Introduced creative solutions for streamlining internal processes, improving team efficiency.
- Enhanced user experience by optimizing website layouts and navigation features.
Founder and Web Designer
Yellow Brick Media LLC
09.2015 - 09.2017
- Launched and grew a web design startup using design best practices and cutting-edge tools to create captivating user experiences with attention to detail.
- Implemented best practices in project management, client communication, and business development to enhance efficiency and promote sustainable growth for the startup.
- Developing website and mobile experiences iteratively to enhance user experiences and engagement metrics. Enhancing experiences for users across 8 countries and companies in 4 different industries.
Education
Master of Science - UX Design
Maryland Institute College of Art
Baltimore, MD05.2023
Bachelor of Arts - Communication And Rhetoric
University of Washington
Seattle, WA06.2018
Skills
- Iterative Development
- Mobile Application Design
- Quantitative Analysis
- User Experience Design (UX)
- Information Architecture
- User Training
- Interface Design and Implementation
- UX Performance Analysis
- Product Design
- Mockups and Prototypes
- Usability Heuristics
- Agile Project Management
Accomplishments
- Achieved a System Usability Score (SUS) rating of 95% by providing comprehensive insights into the client experience on the BenefitConnect product, both qualitatively and quantitatively.
- Led end-to-end product design for a meditation app tailored to individuals affected by incarceration. The app aims to offer healing modalities within the California prison system and will be launched on iPads within the facilities in 2024.
- Conducted and documented an accessibility audit for Capital One's website, addressing issues based on WCAG standards which led to a 12% increase in website conversions and an enhanced user experience.
- Collaborated with team of 50+ in the development of the SAP Concur Community platform, resulting in the team being awarded the SAP Best Practice Team award.
Affiliations
- AIGA of WNY
- ADPList
- LTUX Los Angeles
- UXPA
Timeline
Senior UX Designer
Terakeet
04.2023 - Current
Lead Associate
WTW
05.2020 - 04.2023
Digital Engagement Specialist
SAP Concur
06.2017 - 05.2020
Founder and Web Designer
Yellow Brick Media LLC
09.2015 - 09.2017
Master of Science - UX Design
Maryland Institute College of Art
Bachelor of Arts - Communication And Rhetoric
University of Washington
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