Ashley Brickeen
Mountain View,CA
Summary
Dynamic Admissions Director with a proven track record at Waldorf School of the Peninsula, excelling in pipeline management and enhancing applicant experience. Skilled in implementing strategic initiatives for diversity and inclusion, while fostering strong relationships with stakeholders. Adept at problem-solving and organizational planning, resulting in increased enrollment and satisfaction among prospective families.
Overview
26
26
years of professional experience
Work History
Admissions Director, Preschool to Grade 8
Waldorf School of the Peninsula
03.2017 - Current
- Managed Preschool to Grade 8 admissions processes from inquiry to enrollment for 14 classrooms across two campuses.
- Managed Early Childhood and Grades 1-8 Admissions Committees to review all applicants.
- Implemented and maintain Ravenna-Admit for managing applications and communications with prospective students.
- Enhanced enrollment numbers by implementing new marketing strategies and communication initiatives.
- Streamlined application processes for a more user-friendly experience, resulting in higher completion rates.
- Established simplified notification and tracking practices to ensure a smooth onboarding experience for new families.
- Designed and authored marketing communications, blog posts and Messenger articles for current and prospective parents.
- Prepared and presented monthly reports on enrollment and admissions for the Board.
- Established and enforced policies and objectives governing WSP admissions processes.
- Successfully implemented International Program for Grades 1-8.
- Implemented strategies to increase student recruiting, engagement and retention.
- Answered challenging enrollment questions and handled special student cases.
- Spearheaded initiatives focused on diversity and inclusion, contributing towards a more diverse student body reflective of the institution''s values.
- Improved communication workflows between admissions staff and applicants, resulting in faster response times and increased satisfaction among prospective students.
- Conducted thorough reviews of applicant files, making informed decisions on admission offers while maintaining WSP's standards and goals.
- Monitored industry trends and best practices, adjusting strategies as needed to remain competitive in the changing landscape of PS- 12 admissions.
- Developed, planned and led open houses and information sessions aimed at attracting high-quality applicants from various backgrounds.
- Delivered engaging presentations to prospective students, parents, and school counselors about the WSP''s academic programs and learning goals.
- Collaborated with faculty and staff to identify and address institutional challenges.
- Maintained detailed calendar of interviews, meetings and phone calls.
- Enhanced campus visit programs by designing engaging events that showcased WSP''s strengths.
- Developed and maintained strong relationships with feeder schools, leading to increased referrals and applications from top candidates.
Store Manager
Waldorf School of the Peninsula
03.2013 - 03.2017
- Managed daily operations to ensure smooth functioning of the store, creating a welcoming space for parents and parent volunteers.
- Managed the annual transformation from school store to Winter Faire store, physically moving the entire store for 1 day to larger venue for the Faire, managing a large and ever-changing influx of parent volunteers with varying levels of professionalism and interest.
- Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
- Optimized volunteer scheduling to keep the store open as many hours as possible while creating a volunteer-friendly space.
- Managed inventory control, cash control, and store opening and closing procedures.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with parent clientele.
- Fostered a positive work environment by cultivating strong relationships with parent volunteers, giving them a sense of ownership for the store and connection to the broader WSP community.
- Recruited, trained and mentored team of store volunteers.
Early Childhood & Extended Care Assistant
Waldorf School Of The Peninsula
08.2011 - 03.2013
- Managed daily routines efficiently for a preschool classroom of 12 students as well as an Extended Care program with an average daily attendance of 30 students, ensuring smooth transitions between different activities throughout the day.
- Created a nurturing and safe environment for children to grow emotionally, socially, and academically.
- Supported early language development through storytelling, reading books, and engaging children in interactive conversations.
- Enhanced children''s learning experiences by incorporating engaging play activities and age-appropriate educational materials.
- Organized creative arts projects for students to enhance their fine motor skills and self-expression abilities.
- Improved student behavior by promoting positive reinforcement strategies and clear communication of expectations.
- Supervised children during in-classroom activities and on playground.
- Established strong relationships with families through open communication channels and participation in school events.
Diversity Project Specialist
Google, Inc.
02.2005 - 03.2009
- Managed Diversity Staffing team's Revisit Program for Google's Senior Vice President of Engineering, with an average 40 plus candidates hired annually.
- Managed multiple projects simultaneously, ensuring timely completion and high-quality output.
- Created, planned and managed campus-wide events for Googlers including National Engineering Week and Take Your Daughter to Work Day events.
- Planned and organized 8-10 schools visits annually from schools serving students who have traditionally been excluded from computer science.
- Established clear lines of communication between all parties involved in projects, preventing misunderstandings or miscommunications from jeopardizing outcomes.
- Improved project efficiency by streamlining communication and collaboration among team members.
- Maintained detailed documentation of project progress, facilitating smooth handovers and seamless transitions.
- Streamlined project workflows, significantly reducing time to turn around time for hiring processes.
- Scheduled all interviews, phone screens, travel logistics for 260-300 employee applicants annually.
- Handled all offer letters and HR paperwork related to the on-boarding process for employee applicants.
- Resolved hiring bottlenecks specific for our Japan office by training them in the Temp Extension process and working with the Temp Extension Committee to identify solutions specific to the Japanese employment landscape.
- Introduced Hiring Committee Database, increasing committee meeting efficiency and establishing permanent documentation of committee proceedings.
- Trained and mentored junior team members, fostering a supportive environment conducive to professional growth and development.
Program Manager
Commonwealth Club of California
09.1999 - 01.2005
- Managed and supervised administrative and daily program operations including all planning, logistics and marketing for large scale speaker events including President George W. Bush, Vice-President Al Gore, Secretary of State Madeleine Albright, King Abdullah II of Jordan, Pulitzer-Prize winner Dave Barry, Julie Andrews, Jane Goodall and Gloria Steinem.
- Established strong relationships with partnering organizations such as Stanford University, San Jose Chamber of Commerce, The Churchill Club etc, ensuring support for programming.
- Developed strategic plans, setting clear objectives and achievable milestones for the team.
- Conducted comprehensive program evaluations, identifying areas for improvement and recommending actionable solutions.
Education
Bachelor of Science - Political Science And Government
Wellesley College
Wellesley, MASkills
- Experienced with Ravenna-Admit and Google Suite
- Public speaking
- Committee management
- Policy creation
- Community outreach
- Organizational skills
- Event planning
- Teamwork and collaboration
Accomplishments
* Pivoted to an entirely remote and online admissions process within 7-days of the COVID lock-down, maintaining a strong applicant pipeline that allowed the school to re-build its Early Childhood program.
* Designed, planned and managed Windows on Waldorf, a Grade 1-12 interactive open house for parents and students
* Designed, planned and managed the Los Altos Campus Open House for Preschool to Grade 5 parents and applicants
*Led a review of our admissions process and paperwork to ensure fairness and to lessen friction for parents while maintaining applicant quality.
Committees
Chair, Early Childhood Admissions Committee
Chair, Grades 1-8 Admissions Committee
Co-Chair, Enrollment Committee
Member, DEIJB Committee
Timeline
Admissions Director, Preschool to Grade 8
Waldorf School of the Peninsula
03.2017 - Current
Store Manager
Waldorf School of the Peninsula
03.2013 - 03.2017
Early Childhood & Extended Care Assistant
Waldorf School Of The Peninsula
08.2011 - 03.2013
Diversity Project Specialist
Google, Inc.
02.2005 - 03.2009
Program Manager
Commonwealth Club of California
09.1999 - 01.2005
Bachelor of Science - Political Science And Government
Wellesley College
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