Ashley Browne

As a Strategic Brand Manager at Petalfast, I drove the growth and visibility of a diverse portfolio of cannabis brands by developing and executing comprehensive brand strategies aligned with business objectives. I ensured a consistent and compelling narrative across all channels to enhance market presence and foster brand loyalty.

• Managed a portfolio of six brands, providing strategic support with launch plans, marketing, sales, and operations, leading to consistent month-over-month revenue growth.
• Collaborated with sales leadership on product launches, promotions, and pricing strategies.
• Directed internal teams on effective brand representation in communications with both internal stakeholders and external partners.

• Grew sales revenue by 30% in 2022 via KPI-driven sales approach, precise goal-setting, and tailored incentives.
• Formulated market-aligned account plans for 200+ clients across 12 territories, enhancing engagement and expanding presence.
• Guided a 15-member account executive team, optimizing region-specific sales and negotiation skills.
• Developed custom sales strategies based on trends and competitor analysis to boost revenue.
• Orchestrated sales and negotiation coaching for team, aligning with company objectives via direct executive communication.
• Led transition to a third-party sales team, preserving brand integrity and ensuring their success.
• Planned, developed and led negotiation of key business partnerships.

• Established the field marketing department, providing vital support for in-store activations, partner marketing, and industry events.
• Managed field marketing teams of up to 20 members, ensuring efficient campaign execution and goal attainment.
• Acted as a liaison between Sales and Marketing, with roles encompassing project management and strategic brand development for key accounts.
• Enhanced brand representation through innovative trade show booth design and event strategies, optimizing customer engagement and sales team effectiveness.
• Oversaw project management of marketing initiatives, closely coordinating with design and sales teams for on-time completion.

• Six-time top-ranked salesperson, consistently exceeding targets by 10% YoY.
• Expert in representing 500+ SKUs and 14 brands.
• Led sales best practice implementation, training teams of 15 to 80 members.
• Spearheaded inaugural launch of cannabis-infused beverage with Lagunitas Brewing Co/Heineken.
• Directed retail strategies for 250+ statewide accounts.
• Designed SOPs for Kindhouse Distribution's successful launch, focusing on major Key Accounts, and provided hands-on training for white-glove service.

• Accomplished national sales leader overseeing a team of six, driving North American market growth, including Canada.
• Traveled extensively to engage with influential stakeholders, negotiating long-term contracts, and executing effective business development strategies.
• Prepared and presented sales forecasts to establish short and long-term performance goals.

• Seasoned sales executive responsible for strategic North American market growth, including Canada, for a prominent organization.
• Developed sales plans, goals, and strategies to achieve revenue objectives for a 500+ account portfolio.
• Excelled in building relationships with top retailers, securing long-term contracts, and driving substantial product sales through a results-oriented business development approach.