Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Ashley Burks

Dallas,TX

Summary

Strategic Product Marketing Lead with background in developing and implementing effective marketing strategies. Demonstrated strengths include market analysis, product launch planning, and cross-functional team leadership. Skilled in leveraging data to drive product positioning and improve customer engagement. Previous work showcases high-impact contributions to enhancing brand visibility and boosting sales growth.

Overview

8
8
years of professional experience

Work History

Product Marketing Lead

FedEx
Dallas, TX
09.2021 - Current
  • Performed comprehensive market and competitive analysis through industry research and in-depth interviews to identify points of product differentiation and positioning, and develop future product roadmaps.
  • Outlined research findings in detailed documentation to support decision making by project managers, clients, and other marketing team members.
  • Supervised a team to help with successful launches of various projects.
  • Measured the success of marketing campaigns through the use of analytics tools.
  • Spearheaded the creation and implementation of result-oriented marketing plans for product launches.
  • Worked alongside colleagues to execute successful product launches and develop effective GTM and GTS strategies.
  • Promoted success by managing comprehensive marketing strategies, resource allocation management, and relationship building.
  • Segmented market and optimized product positioning, product bundling, and pricing.
  • Created and executed content marketing campaigns to drive leads, engagement, and sales.

Sr. Sales Account Manager

FedEx
Dallas, TX
04.2017 - 09.2021
  • Leveraged knowledge of logistics industry to build customized solutions for current account needs
  • Identified key personnel with strong networking and research abilities to target sales strategies directly at decision-makers
  • Monitored KPIs against targets and optimized strategies
  • Negotiated contracts with customers to maximize profits while maintaining positive relationships.
  • Created presentations to demonstrate the value of products or services to prospective clients.
  • Analyzed data from CRM software in order to identify trends that could improve sales performance.
  • Penetrated new markets by investigating competitor products, services and trends.

Sr. Technical Consultant

Pyramid Consulting
Chicago, IL
04.2016 - 03.2017
  • Penetrated new markets by investigating competitor products, services and trends
  • Sourced, qualified and conducted screening interviews with job candidates
  • Met with candidates in person, by telephone or through video conference to assess qualifications and conduct interviews
  • Cultivated lasting partnerships with local hiring agencies, resulting in increased productivity.

Education

Bachelor of Arts - Broadcast Journalism

University of Mississippi
Oxford, MS

Skills

  • Cross-functional team leadership
  • Motivational Techniques
  • Brand Development
  • GTS & GTM Strategy Development
  • Product Development and Launch
  • Market research and analysis
  • Product Positioning
  • Marketing material design

Accomplishments

  • Top Closed Business FY20
  • Leadership Program graduate FY19
  • Bravo Zulu Award Winner
  • DE&I Regional Lead

Timeline

Product Marketing Lead

FedEx
09.2021 - Current

Sr. Sales Account Manager

FedEx
04.2017 - 09.2021

Sr. Technical Consultant

Pyramid Consulting
04.2016 - 03.2017

Bachelor of Arts - Broadcast Journalism

University of Mississippi

Similar Profiles

CREATE PROFILE
Ashley Burks