Summary
Overview
Work History
Education
Skills
Certification
Veterans Preference
Active Security Clearance
Languages
Training
Volunteer Experience
Additional References
Timeline
Generic
Ashley Cheesman

Ashley Cheesman

Summary

Experienced leader with a strong background in guiding teams to provide excellent customer service and produce high-quality products, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for a collaborative leadership approach and commitment to excellence, seeking a full-time role that presents professional challenges and leverages interpersonal skills, willingness to learn, excellent communication, effective time management, and strong problem-solving expertise. A proactive and goal-oriented professional committed to utilizing these qualities to drive team success and contribute to organizational growth. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Skilled in managing multiple projects and deadlines, as well as working independently as a technical expert to enhance the client/student experience. Ready to tackle new challenges with dedication and enthusiasm.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Owner

Cheesman Media Solutions
06.2013 - Current
  • Enhanced operational efficiency and productivity by managing budgets, accounts, and costs
  • Managed day-to-day business operations and maintained business and client websites, digital portfolios, and blogs
  • Created social media promotions and marketing strategies
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills
  • Negotiated price and service with customers and vendors to decrease expenses and increase profit

Supervising Content Producer

U.S. Navy
05.2020 - 08.2024
  • Company Overview: Defense Media Activity HQ, 6700 Taylor Avenue, Fort Meade, MD 20755
  • Responsible for operating audio-visual broadcast-quality equipment, including video cameras, studio and field tripods, audio editing software, microphones, and lighting in various environments for publication in All Hands Magazine and on social media platforms such as Facebook, Instagram, and YouTube
  • As a project manager, delegated tasks, coordinated with team members, developed projects throughout entire life cycles, troubleshot and solved complex issues, produced quality deliverables, and met deadlines. Performed duties in both in-person and teleworking environments
  • Created an extensive digital tracking program with Microsoft Excel to develop inventory tracking spreadsheets that accurately and efficiently achieved 100% accountability for over 600 items with an estimated value of $600k
  • Compassionate leader of a team of five employees in the production of 139 multimedia products, reaching an audience of over 300k individuals, ensuring DoD-wide Public Affairs capabilities were met
  • Implemented Navy communication strategies that aligned with market research, identified target audiences, and gathered data and analytics to make recommendations to organizational leadership on public affairs strategies, communications methods, talking points, messaging, mediums, and channels
  • Conducted research, edited drafts, coordinated, produced, and reviewed press releases, news and feature articles, social media posts, and responses to media queries that effectively conveyed organization missions, intent and messaging
  • Professionally trained and capable of creating high-quality photos, videos, and graphics with Adobe Creative Cloud applications
  • She managed internal communications for 44 employees across cross-functional teams over multiple platforms such as: Microsoft Teams, Google Suite, GroupMe, and Discord
  • Supervisor: Janwebmarcyn Lagazo (Contact: yes) | (951) 543-6952 | janwebmarcyn.b.lagazo.mil@mail.mil

Mass Communication Specialist

Defense Information School
08.2019 - 05.2020
  • Company Overview: 6500 Mapes Rd, Fort Meade, MD 20755
  • Class Leader: helped develop 24 students into professional communicators
  • Applied design thinking principles to questions effectively, identifying problems and providing a solution-based approach within a communications framework, applying the fundamentals of journalistic writing, still photography, videography, digital graphic design, and interactive multimedia in all products
  • Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications
  • Proficient in the fundamentals of English, journalism, news and narrative stories, captions, and video scripts for use in both internal and external communication products
  • Utilized AP Style writing and copy-editing techniques
  • Mastered basic photography fundamentals, including optics, light and color theory, composition, exposure and lighting, studio photography, and use of a digital single-lens reflex (DSLR) camera to capture both still and motion imagery of both controlled and uncontrolled action for historical documentation and in support of Department of Defense themes and messages
  • Performed basic digital audio and video capture methods and editing techniques to create video products that support military operations, training, and public affairs missions
  • Supervisor: Jennifer Blake (Contact: yes, email only) | (301) 677-2173 | jennifer.l.blake4.mil@mail.mil

Administrative Service Professional

United States Navy Reserve (Active Orders)
04.2018 - 04.2019
  • Company Overview: 1130 CV Tow Way Dr, Norfolk, VA 23511
  • Provided support to over 650 active duty and reservist servicemembers
  • Maintained a direct line of communication between military personnel and families through social media, managing content and client requirements, and as official photographer for 2 high ranking retirement ceremonies utilizing photography, and photo editing skills with Adobe Creative Suite photo products
  • Completed 527 military correspondence letters, awards, and reports without errors with a quick turnaround time, exceeding expectations and meeting all deadlines efficiently
  • Supervisor: Jessica Carino (Contact: yes, email only) | (757) 322-9656 | jessica.a.carino.mil@us.navy.mil

Digital and Physical Processing Assistant (Student Employee)

Ball State University Libraries
02.2011 - 12.2018
  • Company Overview: Bracken Library, 2000 W University Avenue Muncie, IN 47306
  • Processed hundreds of archival data files into a digital repository to preserve historical documents for future BSU Students, improving access to historical records at Bracken Library
  • Supervisor: Melanie Davis, retired

Yeoman, Administrative Service Professional

United States Navy Reserve
11.2014 - 04.2018
  • Company Overview: 9801 E 59th Street, Indianapolis, IN 46216
  • Supported over 600 reservist Sailors
  • Created Microsoft Access databases for 210 employees eligible for advancement exams
  • Participated in five ceremonies as a flag or rifle bearer as a member of the color guard, showing impeccable military bearing and excellent attention to detail
  • Organized 17 drill weekend watches, maintained a roster of 25 employees, and trained seven watchstanders, ensuring consistency
  • Completed 38 military correspondence letters without errors with a quick turnaround time, meeting deadlines and expectations
  • Supervisor: Marisol Barrett (Contact: yes) | (317) 377-8585 | marisol.o.barrett.mil@us.navy.mil

Education

Bachelor of Science - - Photojournalism

Ball State University
Muncie, IN
05.2018

Skills

  • Leadership
  • Videography
  • Audio/Visual Storytelling
  • Audio/Video Editing
  • Media Relations
  • Brand development
  • Public Affairs
  • Social Media
  • Content Development
  • Podcast production
  • Video editing
  • Web analytics
  • Digital advertising
  • Content strategy
  • Web content management
  • Social media management
  • Copywriting
  • Creative writing
  • Time management
  • Deadline management
  • Editorial calendar management
  • Website management
  • Audience targeting
  • Researching
  • Keyword research
  • Multitasking and organization
  • Adobe certified professional
  • Adobe creative suite
  • Wordpress
  • Problem-solving
  • Event planning

Certification

  • Adobe Certified Professional in Digital Video with Premiere Pro, July 2023

Veterans Preference

Yes

Active Security Clearance

Yes

Languages

English
Native or Bilingual
Spanish
Limited Working
American Sign Language
Professional Working

Training

  • Premiere Pro Adobe Certified Professional Certification Course, ThinkBig, 08/01/22
  • Intermediate Public Affairs Specialist Course, DINFOS, 05/01/22
  • Private Audio Recording Using Audacity for DMA HQ, ThinkBig, 04/01/22
  • Storytelling and Script Writing Course, ThinkBig, 01/01/22
  • Private Podcasting for DMA Course, ThinkBig, 10/01/21
  • Audition Training, ThinkBig, 04/01/21

Volunteer Experience

  • Coach, 8-10 hours/week, May 2021 to July 2021, and May 2024 to July 2024, Coached the Defense Media Activity command softball team, managing 18 players, game and practice schedules, and teaching game skills.
  • Fallout for Hope: Charity Team Content Creator and Fundraiser, Part-Time, Non-profit, June 2022, May 2023, December 2024, Participated in charity fundraising events for the Alzheimer's Association and St. Jude Children's Research Hospital. Supervisor: Kenneth Vigue, owner, https://falloutforhope.com/

Additional References

  • Robert “Robb” Gensic, professional, (443) 875-5223, robert.j.gensic.civ@mail.mil
  • Jennifer Lebron, professional, (626) 324-9125, jennifer.u.lebron@gmail.com
  • Commander Jeff Strong, professional, (641) 295-3368, navystrong@humancapadv.com
  • Ohene Gyapong, professional, (240) 997-4153, ogyapong@yahoo.com
  • Kathryn Lorton, personal, (765) 686-7099, katie.lorton@bsu.edu or kathrynlorton@outlook.com

Timeline

Supervising Content Producer

U.S. Navy
05.2020 - 08.2024

Mass Communication Specialist

Defense Information School
08.2019 - 05.2020

Administrative Service Professional

United States Navy Reserve (Active Orders)
04.2018 - 04.2019

Yeoman, Administrative Service Professional

United States Navy Reserve
11.2014 - 04.2018

Owner

Cheesman Media Solutions
06.2013 - Current

Digital and Physical Processing Assistant (Student Employee)

Ball State University Libraries
02.2011 - 12.2018

Bachelor of Science - - Photojournalism

Ball State University

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Ashley Cheesman