Microsoft Outlook
Ashley Cheng
Marketing Communication Professional
San Jose,CA
Summary
Versatile marketing leader experienced creating integrated campaigns, promoting wide range of products, providing effective communications (verbal and written) and building productive relationships with internal teams and external business partners.
Overview
12
12
years of professional experience
1
1
Language
Work History
Marketing Communications Manager
Lumileds
San Jose, CA
04.2020 - 02.2023
- Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy.
- Worked with executives on key talking points and communication strategies for different audiences.
- Coordinated effective placements of media announcements, online ads for maximum effectiveness and exposure.
- Managed consistent design theme, look and content of organization's online presence.
- Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
- Revamped online and print materials in collaboration with graphic designers, photographers and printers.
- Reviewed and approved imagery and text to keep communications in line with brand ideals.
- Boosted social media audience by 15% through targeted social media campaigns in 2 years.
- Created fresh, attractive designs with crisp graphics and engaging copy.
Marketing Communications Coordinator
Lumileds
San Jose, CA
10.2018 - 03.2020
- Managed consistent design theme, look and content of organization's online presence.
- Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Created and managed marketing budgets to monitor expenditures, and control costs.
Marketing Operation Specialist
SimpleSoft
Mountain View, CA
11.2013 - 09.2018
- Helped meet changing demands by recommending improvements to business systems or procedures.
- Gathered, organized and input information into digital database( Salesforce).
- Improved both current customers and prospect engagement via systematic, targeted email marketing campaign strategies and other timely correspondence.
- Generated needed video tutorials and content for both marketing and customer support purposes.
Panel Research Interviewer
Nielsen Company
San Francisco, CA
09.2012 - 09.2013
- Followed established guidelines and recommendations from supervisors to complete quality interviews.
- Successfully recruited the families and get them excited about participating in the Nielsen Ratings with strategic presentation skills.
- Maintained confidentiality of customer information and company procedures.
- Provided feedback and assistance to colleagues on interview techniques and customer service questions.
- Performed quality control procedures to verify accuracy of spelling and grammar.
- Recorded customer survey answers verbatim to achieve 100% accurate reporting.
- Assisted in coordination of on-site interviews, managing schedule to stay organized.
Marketing Assistant/Inside Sales Associate
Asus
Fremont, CA
02.2011 - 03.2012
- Saved time and created values for customers by preparing weekly inventory reports.
- Reduced the printing cost of marketing materials through evaluating and coordinating with outside vendors.
- Assisted the product managers with market and competitor analysis on pricing strategies, and marketing collateral developments.
- Responded to customers' questions about products, prices, availability of notebooks and accessories. .
Education
Master of Science - Integrated Marketing Communications
Golden Gate University
San Francisco, CA 05.2001 -
Bachelor of Arts - Business Administration And Management
National Taipei University
Taiwan 05.2001 -
Skills
Marketing Strategies
Sales support
Social media campaigns
Conducting email campaigns
Integrated marketing understanding
Website management
Developing marketing collateral
Creating content
Campaign management
Marketing and advertising
Software
Salesforce Marketing Cloud
Mailchimp
WordPress
Google Analytics
Google Adwords
Timeline
Marketing Communications Manager
Lumileds
04.2020 - 02.2023
Marketing Communications Coordinator
Lumileds
10.2018 - 03.2020
Marketing Operation Specialist
SimpleSoft
11.2013 - 09.2018
Panel Research Interviewer
Nielsen Company
09.2012 - 09.2013
Marketing Assistant/Inside Sales Associate
Asus
02.2011 - 03.2012
Master of Science - Integrated Marketing Communications
Golden Gate University
05.2001 -
Bachelor of Arts - Business Administration And Management
National Taipei University
05.2001 -