Ashley Cheng
San Jose,USA
Summary
I am a versatile marketing professional with eight years of combined experience implementing marketing campaigns, managing projects, digital marketing and assisting events. With a passion for the power of digital marketing and data-driven insights, I have successfully executed social media campaigns that drove brand visibility, engagement, and followers on social media platforms. I am a self-starter and a team player who can build positive collaboration with internal teams and external customers / vendors.
Overview
15
15
years of professional experience
Work History
Retail Marketing Manager
Anker Innovations
02.2024 - Current
- Developed and maintained strong relationships with retail partners, facilitating the successful launch of Anker SOLIX products from online to physical stores, enhancing the brand's presence
- Effectively addressed and resolved UGC (i.e Reviews & Rating Syndication) challenges, ensuring consistent and positive brand awareness across retail websites
- Collaborated with the GTM and Key Account Teams to implement seamless online and offline strategies
- Partnered with social media influencers to create engaging digital content, resulting in enhancing channel sales and strengthening the brand's presence
- Supported offline event-related marketing materials to enhance Anker SOLIX product awareness
Marketing Communications Manager
Lumileds
10.2018 - 03.2023
- Revamped and oversaw social media campaigns
- Increased Lumileds social awareness by 15% over the past two years
- Managed corporate website and generated monthly web analytics for management teams
- Managed online advertising media plan and created concepts for various ad campaigns
- Supported internal communications to inform global employees by developing clear messages on different internal channels, such as digital signage and employee intranet
- Managed and worked closely with external vendors, i.e., social media agency, designers, and technical writers, to execute timely marketing communication projects
- Built and distributed email communications and customer newsletters to internal and external target audiences using Mailchimp, resulting in a higher-than-industry-average open rate
- Worked closely with other cross-functional teams to support internal communications
- Managed marketing calendar to support the entire organization's marketing communication needs and ensure the deliverables met deadlines
- Reviewed and approved imagery and text to keep communications in line with brand ideals.
Online Marketing Operation Specialist
SimpleSoft
11.2013 - 09.2018
- Gathered, organized, and transferred customers' data into Salesforce
- Successfully maintained Google search placement on the first 2 pages of results
- Filled out much-needed video content for both marketing and customer support purposes
- Improved current customers and prospect engagement via systematic, targeted email marketing campaign strategies and other timely correspondence
Panel Research Interviewer
Nielsen Media Data
01.2012 - 01.2013
- Strong time management skills to successfully approach randomly selected houses in a designated territory
- Excellent In-person interviews with families to ensure they meet established criteria
- Successfully recruited the families and got them excited about participating in the Nielsen Ratings with strategic presentation skills
- Strong organizational skills and ability to work independently
Marketing Assistant/ Inside Sales
Asus
01.2010 - 01.2011
- Reduced the printing cost of marketing materials by evaluating and coordinating with outside vendors
- Reduced turnaround time and created value for customers by preparing weekly inventory reports
- Responded to customers' questions about products, prices, and availability of notebooks and accessories
Senior Account Manager
Time Advertising
- Successfully managed multiple advertising campaigns simultaneously, ensuring they were delivered on time, within budget, and exceeded client expectations
- Prepared monthly competitor analyses and suggestions to help clients strategize their advertising messages and promotions
- Managed the allocated media budgets and proofread all marketing content before sent to advertisers and media outlets
- Collaborated with cross-functional teams, including creative, media, and production, to develop and execute strategic advertising campaigns that met client objectives
Education
MS. - Integrated Marketing Communication
Golden Gate University
San Francisco, CABachelor of Arts - Business Administration
National Taipei University
Data Science and Data Analytics -
UCSC-Extension
05.2025
Skills
- Microsoft Suite
- Word Press
- Salesforce
- Mailchimp / Constant Contact
- Asana
- Tableau
- HTML (basic)
Languages
Chinese (Mandarin)
Native or Bilingual
Software
Word Press
Salesforce
Asana
HTML
Tableau
Timeline
Retail Marketing Manager
Anker Innovations
02.2024 - Current
Marketing Communications Manager
Lumileds
10.2018 - 03.2023
Online Marketing Operation Specialist
SimpleSoft
11.2013 - 09.2018
Panel Research Interviewer
Nielsen Media Data
01.2012 - 01.2013
Marketing Assistant/ Inside Sales
Asus
01.2010 - 01.2011
Senior Account Manager
Time Advertising
MS. - Integrated Marketing Communication
Golden Gate University
Bachelor of Arts - Business Administration
National Taipei University
Data Science and Data Analytics -
UCSC-Extension
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