ASHLEY CIOFRONE

• Oversee the markets jewelry and accessories accounts
• Manage an average of 250 contracted accounts per market
• Target 30% new business per market
• Responsible for 300 touch points per week including emails, calls, and text messages
• Develop strong customer relationships
• CX responsibilities from contract through post show
• intricate part of introducing digital platform to the brand customers
• Increased overall sales revenue by implementing effective sales strategies and building strong client relationships.
• Collaborated closely with marketing teams to develop targeted campaigns that drove significant increases in qualified leads and overall sales performance.
• Mentor and lead business development manager and account executive
• Meet and exceed by annual revenue targets for exhibit sales, sponsorship sales, and digital sales.
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• Oversee the Handmade Collection at NY NOW
• Team goal 60,000+ Sq.ft of temporary exhibit space, including 500+ brands
• Driving annual team revenue of $5 million in exhibit space sales, $10k+ in sponsorship sales, & $100k+ in digital market sales
• Curating the designated floorplan for each responsible section bi-annually
• Building & Maintaining long-term customer relationships
• Traveling to competitive markets to prospect new business while building upon current relationships
• Responsible for partnering with exhibitors and contractors on constructed booth packages sold
• Work closely with international agents and industry partners
• Maintaining database of current and new brands
• Connect with each contracted brand on-site at NY NOW each market
• Adapt to various contracting and sales systems

• Prospecting New and Returning companies for Handmade Designer Maker, Handmade Global Design, and Accent on Design through face-to face market visits, telephone calls/follow-ups, and email communications
• Sell exhibit space and sponsorship opportunities to meet goals
• Execute sales campaigns as well as contribute to new sales tactics and techniques
• Research new markets to prospect
• Responsible for contracting current and new exhibitors
• Build and maintain relationships with current, new, prospective, and past exhibitors
• Ensuring each sections floor plan from cycle to cycle are accurate (including exhibitor assignments, dimensions, packages, and configurations)
• Previously responsible for working directly with exhibitors regarding payment and to implement payment plans when necessary
• Responsible for communicating important dates to exhibitors such as space agreement, payments, operations, and marketing deadlines
• Work on booth change process
• Oversee application process for Accent On Design, Handmade Designer Maker, and Handmade Global Design sections of NY NOW
• Work directly with facility, exhibitors, and operations to ensure smooth set-up, show dates, & breakdown
• Adapt to various contracting and sales systems

• Responsible for producing the weekly FSI publication Smartsource Magazine
• Work on strict 2 ½ week production schedule to produce the magazine 6 weeks prior to drop date
• Work directly with Sales, Category Management, and Trade Operations to ensure all ads are properly booked and all client placement requests are executed
• Responsible for communicating with both prep facility and printing plants to ensure all necessary paperwork is sent & received
• Approve all Mock-ups both print and digital files
• Approval of FSI print invoices

• Budget, Plan & Establish Direct Marketing Media plans for various clients
• Purchase Direct Marketing Media space to support plan
• Negotiate media rates to support client budget
• Track & Update status of media distribution
• Analyze past results of product lines in media channels

• Schedule Appointments for Sales Representatives to meet with potential clients
• Discuss and Propose various packages with clients to promote company sales
• Prepare Event Contracts for new clients
• Prepare weekly staff schedule & prepare event timeline
• Telemarketing/Advertising by visiting various catering halls

• Assist in Coordination of Various Marketing Events
• Update Current and Potential Clients Database Files
• Conduct Media Research for Potential Advertisers

• General secretarial tasks including archives, creating databases on excel spreadsheets
• Organized daily schedules and agendas