Ashley Clark
Hoffman Estates,IL
Summary
Proactive and achievement-oriented Leader bringing 12 years of marketing, sales, operations, coaching and leadership experience with special emphasis helping people become the best version of themselves. Effectively increases client base, client retention to catapult the teams growth to success. Articulate communicator, natural leader and personable manager that delivers results and brings people together to accomplish a common goal.
Overview
10
10
years of professional experience
Work History
Director of Strategic Partnerships
Coaching Right Now
01.2022 - Current
- Sets monthly, quarterly, and annual revenue goals in conjunction with yearly growth goals and 5-year growth plan
- Accountable for insuring organization hits annual sales target. Sales Team exceeded revenue goal in 2022 on track to exceed goal in 2023
- Deigns strategy for industry vertical, exceeded individual annual sales target Q1- 2022 120% to goal, Q2- 2022 118% to goal, Q3- 2022 124% to goal, Q4-2022 103% to goal, Q1- 2023 117% to gal, Q2- 2023 118% to goal, Q3-2023 108% to goal
- Aligns activities with goals by coordinating marketing, sales, finance, and operations
- Sets budget priorities and managed implementation team
Director of Strategic Marketing
Coaching Right Now
07.2019 - 12.2021
- Developed brand standards, go to market strategies, KPIs, goals, accountability structures along with developing and overseeing marketing and planning activities
- Led development and implementation of strategic message, communication, and public engagement activities
- Oversew campaign strategy and creative development including digital ads, print, video production, copywriting, podcasts and speaking
- Enhanced profitability to achieve marketing objectives, drive productivity and increase sales by 40% year over year
- Lead brand evolution including messaging, corporate identity, internal and external communication, website, collateral, and market positioning
- Set budget priorities and managed budget and implementation for Marketing function
- Served key member of leadership team shaping growth strategies and company direction
Sr. Client Experience, Strategy and Development
Coaching Right Now
01.2018 - 07.2019
- Project lead overseeing operational excellence with large, global organizations managing over 6,000 Leaders in programs in over 30+ countries with budgets over $3M
- Designed and implemented client growth strategies for 1, 3, and 5 years and oversaw organization wide roll-out
- Identified program inefficiencies, created organizational processes, gained buy-in from stakeholders, oversaw roll-out, and post roll-out milestones for effective learning loops
- Created alignment across client teams and with senior leadership
Client Experience and Event Program Manager
Coaching Right Now
10.2014 - 12.2017
- Managed 15 accounts with over 3,000 Leaders coaching programs each year with budgets over $2.5M
- Planned and executed over 30 live leadership development experiences per year in Americas, Europe, and Asia
- Maintained tight timetables and quality standards to deliver exceptional programs and determined key success measures
System Administrator
Coaching Right Now
07.2013 - 10.2014
- Served as arms and legs of Program Manager to insure that all logistics and program details were accounted for and ran all coaching program
administration - Ran data sets based on program feedback and established SOPs
- Coordinated 60+ Coaches and 3,000+ Leaders across globe for virtual coaching sessions
Education
Bachelor of Arts - Speech Communication
Baylor Univrsity
Waco, TX06.2011
Skills
- Life long learner
- Target Segmentation
- SEO Strategies
- Marketing Initiatives
- Growth Strategies
- Revenue Strategy
- Social Media Management
- Competitive Analysis
- Market Analysis
- Revenue Forecasting
- Digital Marketing
- Revenue Growth
Accomplishments
- Grew revenue by 3x in 3 years, with a self-funded business model with no external funding while leading the marketing function
- Demonstrated success as an energetic, reflective, passionate, and dynamic leader who built, grew, and lead a team of 6 direct reports, and broader indirect report team, on marketing and sales teams
- Build deep relationships and influence across the company to gain alignment on strategy and execution including an extensive customer journey, increase in customer acquisition, retention, and customer lifetime value
- Committed to a growth mindset and approaching challenges with out of the box thinking to achieve
Timeline
Director of Strategic Partnerships
Coaching Right Now
01.2022 - Current
Director of Strategic Marketing
Coaching Right Now
07.2019 - 12.2021
Sr. Client Experience, Strategy and Development
Coaching Right Now
01.2018 - 07.2019
Client Experience and Event Program Manager
Coaching Right Now
10.2014 - 12.2017
System Administrator
Coaching Right Now
07.2013 - 10.2014
Bachelor of Arts - Speech Communication
Baylor Univrsity