ASHLEY DANIELS
New York,NY
Summary
Ambitious marketing professional seeking to expand my expertise in full 360-degree marketing campaigns. With a strong background in email and digital marketing, I have successfully developed and executed targeted campaigns that enhance customer engagement and drive conversions. My analytical approach allows me to leverage data insights to optimize marketing strategies. Passionate about integrating various marketing channels to create cohesive and impactful brand experiences. Eager to collaborate with teams to deliver innovative solutions that achieve business objectives.
Overview
10
10
years of professional experience
Work History
Manager, Global CRM Strategy & Loyalty Marketing
L'Oreal
09.2023 - Current
- Develop and execute global marketing and digital content strategies for D2C 360 campaigns, including product launches and seasonal initiatives.
- Direct cross-functional planning with Social, Digital, SEO, Marketing, Education, and vendors for cohesive brand storytelling.
- Support global campaign framework releases via structured launch plans and toolkits.
- Collaborate with loyalty agencies on branding, creative development, and program optimization.
- Manage creative briefing and development for campaigns and loyalty programs, gathering cross-functional feedback to enhance output.
- Monitor DTC and loyalty marketing trends to refine CRM capabilities and global strategy.
Manager, Customer Lifecycle Marketing
1stDibs
07.2021 - 07.2023
- Achieved 30% increase in registrations via onboarding and lifecycle campaigns.
- Managed planning and execution of personalized email, push, and SMS campaigns.
- Developed digital merchandising strategies to enhance post-purchase journey, increasing user retention by 25%.
- Oversaw campaign calendar and collaborated with product, creative, and analytics teams for KPI alignment.
- Performed weekly reporting and testing to refine customer experience.
- Worked with Email, UX, and Integrated Marketing to enhance personalization and cross-channel conversion.
Digital Marketing Specialist
Classic Home
05.2020 - 06.2021
- Led digital marketing strategies, including email marketing and website optimization, resulting in a 40% increase in sales.
- Managed e-commerce platform redesign, improving online customer satisfaction by over 60%.
- Partnered with finance teams to develop and optimize ad spend during key market seasons.
Sales & Marketing Coordinator
Classic Home
09.2017 - 04.2020
- Oversaw event marketing, grew partnerships, branding and creative support while providing superior communication with internal stakeholders.
- Manage print and digital media budgets, developed marketing and innovative marketing initiatives for our tradeshows
- Build an extensive marketing plan and budget for each season of trade shows. These plans incorporate both print and digital assets across different platforms.
- Enforce our branding to be cohesive across all of the sales team platforms and make sure that they are creating a story for their customers, so they get the full experience when working with Classic Home.
Contract Accountant
Westinghouse Electric Co.
09.2015 - 07.2017
- Managed high-value invoices and financial reporting to ensure compliance with contract terms.
- Provided analytical support for project billing and expense reporting.
Education
Strategic Communications -
West Virginia University
Morgantown, WV05-2015
Skills
- Team leadership
- Time management
- Decision-making
- Complex Problem-solving
- Marketing analytics
- Campaign management
- Brand management
- Customer retention
Timeline
Manager, Global CRM Strategy & Loyalty Marketing
L'Oreal
09.2023 - Current
Manager, Customer Lifecycle Marketing
1stDibs
07.2021 - 07.2023
Digital Marketing Specialist
Classic Home
05.2020 - 06.2021
Sales & Marketing Coordinator
Classic Home
09.2017 - 04.2020
Contract Accountant
Westinghouse Electric Co.
09.2015 - 07.2017
Strategic Communications -
West Virginia University
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