Ashley Decker
Buffalo,
Summary
Marketing leader at Rich Products Corporation with a strong track record of driving integrated digital and content-led campaigns that support business objectives, and strengthen brand storytelling. Known for leading cross-functional teams and agency partners to deliver high-quality, on-brand content at scale, while bringing operational rigor to campaign planning and execution. Combines a data-informed, growth-minded approach with deep collaboration across marketing, product, and digital teams to continuously improve content impact and business results.
Overview
8
8
years of professional experience
Work History
Associate Manager, Integrated & Performance Market
RICH PRODUCTS CORPORATION
Buffalo
11.2022 - Current
- Lead and inspire cross-functional creative partners (agencies, content, digital, product, customer marketing) to deliver high-impact B2B content across social, email, SEM, and digital experiences.
- Support the development and execution of content-led campaign strategies aligned with business objectives, ensuring cohesive storytelling across visual, written, and experiential touchpoints.
- Champion storytelling excellence by translating product and customer insights into compelling campaign narratives that drive engagement and demand.
- Advance creative governance and brand standards, ensuring quality, consistency, and innovation across all campaign assets and channels.
- Oversee campaign operations, workflows, and project pipelines, coordinating resources, timelines, and deliverables to execute on time and on budget.
- Partner with agencies and internal teams to test and optimize creative, messaging, and formats, applying performance insights to continuously refine the content strategy.
- Monitor and analyze content and campaign performance, delivering insights and recommendations that maximize business impact and ROI.
- Led the transition of our MAP from Marketo to HubSpot and act as SME for USC region.
Assistant Digital Marketing Manager
Rich Products
Buffalo
02.2020 - Current
- Managed and executed 45+ photo shoots resulting in ~31,000 new assets used for digital marketing campaigns, social media channels, new product launches, selling collateral and more.
- Actively managed the internal Data Asset Manager, ensuring all content was populated in order to syndicate to customers and other digital endpoints.
- Increased customer and distributor scorecard image scores by 30%.
Marketing Coordinator, Demand Creation
Rich Products
Buffalo
05.2019 - Current
- Digital Content & Asset Management Support.
- Manage and update content for organization’s web presence in alignment with Sr. & Assoc. Marketing Managers of Digital & Integrated Marketing.
Graduate Assistant
Niagara University
Niagara University
01.2019 - 05.2019
- In charge of executing effective phone campaigns.
- Created and managed a schedule for social media accounts to generate engagement.
Intern, Food Service
Rich Products Corporation
Buffalo
07.2018 - 05.2019
- Analyze and seek out competitive data to strengthen competitive insight.
- Managed new product and content releases.
- Collaborated with marketing and communications teams on standardization, design and production of marketing materials.
Education
MBA - Strategic Marketing
Niagara University
United States2020
Bachelor of Science - Food Marketing and Consumer Packaged Goods
Niagara University
Niagara University, NY, United States2018
Skills
- Digital marketing and social media
- Campaign management and collateral
- Content strategy and leadership
- Brand governance
- Marketing automation
- Stakeholder engagement
- Cross-functional collaboration
- Storytelling expertise
Affiliations
Conductor Industry MVP Searchie Runner Up, 2025
Niagara University College of Business Rising Star Alumni, 2024
Syndigo Content Excellence Award, 2022
President and founder of the Niagara University Food Marketing Association, 2018
Niagara University D1 Cheerleading Captain, 2017 and 2018
Niagara University College of Business Rising Star Alumni, 2024
Syndigo Content Excellence Award, 2022
President and founder of the Niagara University Food Marketing Association, 2018
Niagara University D1 Cheerleading Captain, 2017 and 2018
Timeline
Associate Manager, Integrated & Performance Market
RICH PRODUCTS CORPORATION
11.2022 - Current
Assistant Digital Marketing Manager
Rich Products
02.2020 - Current
Marketing Coordinator, Demand Creation
Rich Products
05.2019 - Current
Graduate Assistant
Niagara University
01.2019 - 05.2019
Intern, Food Service
Rich Products Corporation
07.2018 - 05.2019
MBA - Strategic Marketing
Niagara University
Bachelor of Science - Food Marketing and Consumer Packaged Goods
Niagara University