Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

ASHLEY DEJESUS

Annapolis,MD

Summary

Strategic and results-driven senior marketing leader with 10+ years of experience driving regional and global marketing programs, demand generation, and brand development. Skilled in aligning marketing initiatives with sales objectives to generate pipeline, accelerate revenue, and increase market presence. Proficient in campaign localization, sales enablement, and CRM analytics (Salesforce, HubSpot). Passionate about leveraging data-driven strategies to deliver measurable business outcomes and foster customer engagement.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Senior Marketing & Sales Manager

AIS Network
06.2021 - 02.2025
  • Partner with regional sales leaders to align marketing programs with growth targets, driving qualified pipeline and increasing revenue.
  • Develop and execute integrated multi-channel campaigns (digital, social, content, events) tailored to regional needs and customer preferences.
  • Localize global messaging to improve relevance and impact across target segments. Use AI tools and predictive analytics to optimize campaign performance and boost conversion rates.
  • Manage marketing budget and monitor ROI to ensure efficient resource use and measurable business impact.
  • Achieved a 40% increase in marketing-qualified leads (MQLs) and supported a 25% growth in regional revenue year-over-year.

Digital Marketing Specialist

iFrog Marketing Solutions
12.2019 - 03.2021
  • Implemented data-driven paid media campaigns across programmatic, social, and search channels to generate leads. Monitored campaign performance metrics, offering insights and recommendations for improvement.
  • Collaborated with agency partners to ensure marketing efforts alignedwith client and business goals.
  • Created detailed performance reports for senior leadership, emphasizing ROI and revenue contributions.

Account Manager - Digital Media

CDR Fundraising Group
04.2018 - 01.2019
  • Managed digital media accounts, executing paid campaigns focused on audience growth and donor acquisition.
  • Delivered strategic recommendations to enhance campaign performance and maximize advertising efficiency.
  • Utilized analytics to refine targeting strategies and optimize media spend, improving overall campaign ROI.

Marketing Manager

Color Fire
09.2016 - 04.2018
  • Led integrated marketing campaigns across digital and social media channels to increase brand awareness and customer acquisition.
  • Collaborated with internal and external teams to execute high-impact strategies aligned with client objectives.
  • Monitored KPIs and made data-driven adjustments to improve campaign effectiveness.

Education

Bachelor of Arts - Strategic and Organizational Communications

Temple University

Skills

  • Field & Regional Marketing Strategy
  • Demand Generation & Pipeline Growth
  • Campaign Localization & Execution
  • Sales Enablement & Internal Communications
  • CRM & Marketing Analytics (Salesforce, HubSpot)
  • Cross-Functional Team Leadership
  • Budget & ROI Optimization
  • Brand Development & Positioning

Certification

  • Sales for Non-Sales Professionals, Maestro Group
  • HubSpot Marketing Software, HubSpot
  • Inbound Marketing, HubSpot
  • Inbound Sales, HubSpot

Timeline

Senior Marketing & Sales Manager

AIS Network
06.2021 - 02.2025

Digital Marketing Specialist

iFrog Marketing Solutions
12.2019 - 03.2021

Account Manager - Digital Media

CDR Fundraising Group
04.2018 - 01.2019

Marketing Manager

Color Fire
09.2016 - 04.2018

Bachelor of Arts - Strategic and Organizational Communications

Temple University

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