Ashley Dillard
Carrollton,TX
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Adept at identifying problem areas through performance tracking and implementing solutions. With a high attention to detail, enjoys strategizing and finding the best solutions for clients.
Overview
14
14
years of professional experience
Work History
Director of Strategy and Client Services
Citrus Advertising
02.2018 - Current
- Developed robust business strategies by conducting comprehensive market analysis and evaluating competitor capabilities.
- Spearheaded cross-functional teams for successful strategy implementation, ensuring alignment with overall business objectives.
- Create and distribute campaign launch & wrap reports, flowcharts as well as regular integrated reporting
- Develop social campaigns, including organic & boosted strategies on various platforms
- Enhanced customer experience by analyzing feedback data and implementing targeted service enhancements, resulting in increased loyalty and retention rates.
- Strengthened company brand positioning through the development of compelling marketing campaigns and promotional materials that resonated with target audiences.
Content Writer/SEO Analyst
Millennium Design Group
11.2017 - 02.2018
- Wrote and designed blogs for clients, using SEO keywords to increase visibility and traffic
- Published blogs to increase their online reputation management (ORM)
- Wrote business proposals for clients looking to work on SEO and ORM.
Campaign Analyst
Centro
10.2016 - 11.2017
- Monitored the performance of digital media campaigns against established benchmarks
- Designed and provided regular reporting that highlighted the effectiveness of digital media campaigns including display, mobile, video, and RTB buys
- Analyzed the performance of campaigns and provided strategic tactical insight and optimization recommendations to the account team
- Organize post-campaign data and insight into compelling wrap-up reporting and presentations.
Social Media & Digital Strategy Analyst
Moroch Partners
06.2013 - 10.2016
- Key contact for social media and digital metrics for all participating McDonald’s markets (35)
- Created integrated reporting across agency channels to look at campaigns in a holistic manner
- Worked on social media analytics, reporting, and insights for multiple clients concurrently
- Helped onboard reputation management platforms, and set up benchmarks
- Wide knowledge of online social networking, blogs, search, and listening tools
- Plans, implements, manages, measures, and reports on all social media marketing efforts.
Business Insights & Metrics Analyst
Moroch Partners
06.2010 - 06.2013
- Key contact for sales and metric information for McDonald’s markets (63)
- Worked with several statistical reporting systems – Demographics Now, Market Analytics, along with proprietary interfaces – used to collect sales and product information
- Managed and oversaw milestones and timetables for multiple projects, clients & account teams
- Developed systematic reporting of all markets
- Responsible for developing reports, charts, graphs, and tables based on client data.
Education
Bachelor of Arts - Psychology
Austin College
Sherman, TX05.2009
Skills
- Computer software/database knowledge: Demographics Now; Microsoft Certification in Excel, PowerPoint, Word; Sharepoint; Advantage; Social Media Platform Insights, MomentFeed, Sprout Social, Hootsuite, Crimson Hexagon, Sprinklr, Netbase, Google Analytics (GA/UA4), Power BI
- Digital transformation
- Process improvement
- Data-driven decision-making
- Cross-functional collaboration
- Project management
- Brand positioning
- Stakeholder engagement
- Team leadership
- Performance measurement
- Channel Management
Timeline
Director of Strategy and Client Services
Citrus Advertising
02.2018 - Current
Content Writer/SEO Analyst
Millennium Design Group
11.2017 - 02.2018
Campaign Analyst
Centro
10.2016 - 11.2017
Social Media & Digital Strategy Analyst
Moroch Partners
06.2013 - 10.2016
Business Insights & Metrics Analyst
Moroch Partners
06.2010 - 06.2013
Bachelor of Arts - Psychology
Austin College
Similar Profiles
Teresa SanchezTeresa Sanchez
Scale House Operator at Cutrale Citrus Juices USAScale House Operator at Cutrale Citrus Juices USA
JERALD CANCHOLAJERALD CANCHOLA
Business Operations Manager at Santa Paula Hay & Grain and Ranches/Allied Avocados & CitrusBusiness Operations Manager at Santa Paula Hay & Grain and Ranches/Allied Avocados & Citrus
Andre EL YamaniAndre EL Yamani
Deputy Sheriff at Citrus County Sheriffs OfficeDeputy Sheriff at Citrus County Sheriffs Office
Jeremiah NewmanJeremiah Newman
Laborer at USA ErosionLaborer at USA Erosion
Farris TeasFarris Teas
SUPERVISOR at G2 Secure StaffSUPERVISOR at G2 Secure Staff