Ashley Dotson

Manage a diverse portfolio of long-term and high-profile clients, serving as primary contact throughout all project phases.

Translate client objectives into actionable plans, prepare pitches and presentations, and monitor hours and budgets.

Coordinate campaigns from inception to completion, including brief creation, timeline establishment, shoot organization, and edit reviews.

• Ensured final outputs aligned with client expectations and maintained creative standards.
• Oversaw multiple concurrent tasks while keeping creative, production, and strategy teams aligned.
• Developed content strategy across social media, email, and web through content calendars and copywriting.
• Supported newsletter and blog development by crafting engaging content.
• Planned and executed marketing events, managing logistics for seamless operations.

Supported daily store operations, ensuring a welcoming experience for all customers.

Maintained up-to-date knowledge of baby products and safety standards to guide shoppers.

Managed inventory levels, restocking needs, and shipment processing efficiently.

Oversaw product data entry across POS and Shopify systems, ensuring accuracy.

• Handled full merchandise lifecycle from arrival to sales floor readiness.
• Led merchandising efforts by maintaining visually appealing and organized displays.
• Executed daily opening and closing procedures, including cash handling and reconciliation.
• Contributed to social media strategy by creating content that promoted new products.

In this dual role, I supported the STAR Center’s early learning programs while also stepping into youth program coordination.

• As a Preschool Teacher, I planned and prepped curriculum, managed a classroom of 15+ students, supervised a teaching assistant, and maintained ongoing communication with parents. I kept detailed student files and helped create a safe, structured, and positive learning environment.
• As Youth Programs Coordinator (interim), I planned, organized, and oversaw community programs such as Kids Night Out and cooking classes. I managed facility rentals—from booking and payments to contracts, receipts, and day-of staffing—and coordinated schedules across multiple departments.
• I also assisted with financial tasks, including budgets and cash deposits, and helped with hiring by reviewing resumes and supporting new staff onboarding and training.