Hi, I’m
Ashley Edwards
Bothell,WA
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into highly desired results. Passionate about creating a forever customer experience. Fully dedicated and passionate about the marketing experience, relationships with team members, and building a solid foundation for success!
Overview
15
years of professional experience
Work History
T-MobileBellevue, WA
Program Manager Business Customer IL
03.2023 - 08.2024
Job overview
- Strategical Planning in over 50+ Corporate Accounts
- Drove 300 prospecting tactics in 2023.
- Specialized account planning, working alongside account executives, SEs, and retention account managers.
- Engaged POC's and prospects with creative best practice shared with entire IL organization
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Coordinated meetings between project members and clients to develop ideas, discuss progress, and set goals.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Increased consumer leads through development of targeted advertisements and dealer direct response program.
- Kept organized tracking documents detailing assignments, in-progress work, and completed project milestones.
- Briefed senior executives on monthly projections, product launches, and other marketing plans.
- Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Planned and coordinated logistics and shipment of materials for attendees of trade shows.
- Set up, completed, and tracked customer surveys for local, regional, and national campaigns.
- Built and improved customer engagement plans, boosting conversion rates.
T-MobileBellevue, WA
Government Account Manager
08.2022 - 03.2024
Job overview
- Managed and maintained 120 assigned accounts, prioritizing base management to reduce churn risk.
- Performed upgrades and managed devices; provided reporting and billing support; responded to client issues through email and voicemail.
- Deliver solutions to meet customer needs and objectives within specified timelines.
- Collaborated with Account Executive for QBR planning of established clients.
- Devised strategies for expanding sales prospects by identifying new streams of income.
- Drove revenue growth through successful upselling by identifying the specific needs of customers and tailoring recommendations to their business goals.
- Partner with cross-functional teams and technical experts to determine in-building coverage, customize and write MCSA addendum and technical requirements, and update TBC sites for clients.
- Gained valuable insights on products, services, and sales strategies by attending training opportunities and sales meetings.
- Enhanced presentation delivery through crafting innovative communication strategies.
- Capitalized on ongoing market trends and general developments to achieve success in closing assigned accounts.
- Coordinated efficient sales activities while managing the sales funnel, providing valuable insights into past performance as well as trends in future market demand.
- Led the planning and execution of projects to improve client retention rates, implement innovative strategies, and address supplementary business requirements.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
- Completed tasks with minimal oversight.
T-Mobile Bellevue, WA
Account Marketing Manager
04.2020 - 05.2022
Job overview
- Expanded account base from 20 focused accounts to 70 for 2021
- Embraced VIA Account Ownership resulting in completion of 113.54% to quota in 2021.
- Achieved role of Chief Vibe Officer for Biz IL in 2022 for Never Stop Growing VIA passion
- Drove 1,002 prospecting tactics in 2021, including 59 in person meetings
- Engaged POC's and prospects with creative best practice shared with entire IL organization
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Managed workflow between staff, coordinating documents, planning and creative material distribution.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Increased consumer leads through development of targeted advertisements and dealer direct response program.
- Kept organized tracking documents detailing assignments, in-progress work and completed project milestones.
- Briefed senior executives on monthly projections, product launches and other marketing plans.
- Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Planned and coordinated logistics and shipment of materials for attendees of trade shows.
- Set up, completed and tracked customer surveys for local, regional and national campaigns.
- Built and improved customer engagement plans, boosting conversion rates.
SprintBellevue, WA
Enterprise Account Marketing Manager
08.2016 - 04.2020
Job overview
- Directed account-based marketing program in a fast-paced and rapidly evolving environment.
- Responsible for advanced existing opportunities for sales team within a targeted account and specific contacts, and generate new prospects by planning, developing and implementing large portfolio of integrated marketing campaigns and
sales tactics. - Created out of box marketing ideas to attract and engage customers.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Implemented systems and procedures to increase sales.
- Performed monthly analysis of competition to determine strengths and weaknesses as compared to competing wireless carriers.
- Surpassed quarterly sales targets 115 % consistently and maintained solid in top ten manager rankings.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Identified opportunities and cultivated new business through 40 new cold calls per week.
- Creating unique event booths, that were sure to grab eyes from our competitors.
- Managed 60 events per year, coordinating among sales/retail teams.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
Microsoft Vendor EmployeeRedmond,WA
Team Lead EMS Specialist
03.2016 - 07.2016
Job overview
- Coached team members in techniques necessary to complete job tasks.
- Trained new team members by relaying information on company procedures and safety requirements.
- Operated various stations to ensure full capacity and achieve output targets.
- Evaluated employee skills and knowledge regularly, training and mentoring individuals with lagging skills.
- Ensured timely resolution of tasks by building strong, approachable professional associations with team members.
- Provided guidance and instruction to new employees on equipment operation and safety protocols, while creating a comprehensive training manual for ongoing reference.
- Managed extra responsibilities to address sudden workload, ensuring project deadline was met
- Participated in cross-functional team-building activities.
- Evaluated project requirements and schematics before assembling complicated modules in order to comprehend the responsibilities and timelines involved.
- Delivered projects before the set deadline with perfect timeliness
MasTecKent, WA
Mobile Expert
07.2015 - 03.2016
Job overview
- Maintained sound knowledge of company product suites.
- Performed in-store product demonstrations at assigned events, assisted Sprint Marketing Events at named Enterprise Companies
- Kept customers and other employees up-to-date on latest devices and technology by performing frequent product demonstrations.
- Upsold customers by recommending accessories and promotions to increase revenue.
- Replenished, faced and organized merchandise on shelving.
- Oversaw signage, pricing and shelf labeling to promote neat, professional presentation.
- Listened to customer needs and desires to identify and recommend optimal products.
- Developed strong rapport with customers and created positive impression of business.
- Approached each problem with fresh mind and analytical strategies to quickly resolve concerns.
- Delivered new phones/upgrades to customers place of business, home per customer requests.
- Completed 3 customer appoints per day minimum (Including drive time between Seattle and Portland.
Georgia's Carpet OutletSpokane, WA
Bookkeeping Administrative Assistant
01.2012 - 07.2015
Job overview
- Simplified administrative process by effectively managing office supply inventory and fulfilling orders.
- Maintained data accuracy and ensured the protection of system information to prevent any breaches.
- Streamlined vendor communication by preparing and mailing accurate account statements.
- Prepared documentation for travel reimbursement and corporate credit card expenses.
- Matched purchase orders with invoices and recorded necessary information.
- Maintained account accuracy by reviewing and reconciling checks monthly.
Coffee WorksSpokane, WA
Business Owner/Operator
08.2009 - 11.2011
Job overview
- Tracked sales targets daily, weekly,
and monthly while analyzing performance against forecasts and budgets. - Managed all aspects of store events, including marketing and finance that led to successful completion.
- Implemented novel approaches to product marketing, resulting in effective product launch and increased market visibility.
- Achieved a 20% rise in espresso sales by optimizing workflow through strategic planning and effective execution.
- Maintaining proficiency and profitability through oversight of end-to-end business processes.
- Managed communication with suppliers and contractors to meet inventory goals.
Education
Ashford UniversitySan Diego, CA
Bachelor of Arts from Sales And Marketing Education
02.2026
University of EdinburghEdX
No Degree from Introduction To Marketing
07.2022
American School of Correspondence Lansing, IL
High School Diploma
04.2016
Skills
- Customer Engagement
- Campaign Tracking and Management
- Marketing Program Management
- Critical Thinking
- Strategic Planning and Alignment
- Social Media Strategy
- Social Media Content Creation
- Organizational Systems
- Internet and Email Marketing
- Analytical Thinking
- Customer Satisfaction
- Time management abilities
- Upselling techniques
- Interpersonal Skills
- Accounts Management
- Event planning
Timeline
Program Manager Business Customer IL
T-Mobile
03.2023 - 08.2024
Government Account Manager
T-Mobile
08.2022 - 03.2024
Account Marketing Manager
T-Mobile
04.2020 - 05.2022
Enterprise Account Marketing Manager
Sprint
08.2016 - 04.2020
Team Lead EMS Specialist
Microsoft Vendor Employee
03.2016 - 07.2016
Mobile Expert
MasTec
07.2015 - 03.2016
Bookkeeping Administrative Assistant
Georgia's Carpet Outlet
01.2012 - 07.2015
Business Owner/Operator
Coffee Works
08.2009 - 11.2011
Ashford University
Bachelor of Arts from Sales And Marketing Education
University of Edinburgh
No Degree from Introduction To Marketing
American School of Correspondence
High School Diploma