Ashley E. Weigel
Glenwood
Summary
Experienced and results-driven sales professional with a strong food-industry background, committed to supporting a respected, family-oriented organization by growing territories, deepening customer loyalty, and showcasing high-quality products with confidence. Leverages hands-on food knowledge, proven sales expertise, CRM proficiency, and market insight to drive sustainable growth while honoring the company’s tradition of quality and care.
Overview
16
16
years of professional experience
Work History
Sales Representative
Driscoll Foodservice
Wayne, New Jersey
07.2023 - Current
- Cultivated and maintained relationships with restaurants, hospitality groups, and healthcare facilities clients to promote and sell foodservice products.
- Conducted in-person and virtual sales presentations, product tastings, and consultations to identify client needs and deliver tailored solutions.
- Developed strategic territory plans to meet and exceed monthly and quarterly sales targets, contributing to consistent revenue growth.
- Negotiated pricing, contracts, and delivery schedules while ensuring compliance with company policies and food safety standards.
- Collaborated with culinary teams and product specialists to introduce new offerings and drive customer engagement.
- Monitored market trends, competitor activity, and customer feedback to inform sales strategies and product development.
- Utilized CRM tools to manage client accounts, track sales activity, and generate performance reports.
Sales Representative
Sysco Metro New York
Jersey City, New Jersey
11.2021 - 06.2023
- Spearheaded outreach to institutional clients including group purchasing organizations, healthcare systems, and hospitality chains to promote tailored foodservice solutions.
- Conducted on-site tastings and remote consultations that emphasized strategic alignment with client needs and operational objectives.
- Designed account-specific growth plans to consistently surpass sales targets and unlock new business opportunities.
- Negotiated pricing, delivery terms, and service agreements in accordance with company policies and food safety standards.
- Partnered with culinary teams and product managers to pilot new offerings and improve customer experience.
- Monitored customer insights, competitive shifts, and market trends to continuously refine approach and drive innovation.
- Tracked performance using CRM tools to manage pipelines, analyze activity, and report on outcomes.
Director of Food & Beverage
The Jolly Onion
Pine Island, New York
11.2018 - 11.2021
- Oversaw all food and beverage operations, ensuring excellence in service, quality, and guest satisfaction across multiple dining outlets.
- Led and developed management and service teams, including hiring, training, performance reviews, and succession planning.
- Managed P&L responsibilities, budgeting, and cost controls to optimize profitability without compromising quality.
- Collaborated with culinary leadership to innovate seasonal menus, enhance guest experiences, and drive brand differentiation.
- Established and enforced food safety, sanitation, and regulatory compliance protocols across all service areas.
- Implemented inventory control systems and supplier management strategies to improve efficiency and reduce waste.
- Designed and executed marketing initiatives and special event programming to increase revenue and boost customer engagement.
- Analyzed guest feedback and operational data to identify opportunities for service improvements and staff training.
- Partnered with executive leadership to align departmental goals with overall business objectives and financial targets.
Waitress & Floor Manager
Brick & Brew
Franklin, New Jersey
04.2017 - 11.2018
- Delivered prompt, friendly, and attentive table service in a fast-paced, high-volume environment.
- Provided detailed menu knowledge, including beer pairings and daily specials, to enhance guest experience and promote upselling.
- Took accurate food and drink orders using POS system, coordinated with bar and kitchen staff for seamless service delivery.
- Handled cash, credit, and tab transactions with precision, ensuring balance and accountability at shift end.
- Maintained cleanliness and readiness of dining areas, including table resets, silverware prep, and sanitation procedures.
- Built rapport with regulars and new guests alike, cultivating a welcoming and memorable atmosphere.
- Assisted in crowd management during busy hours, including handling waitlists, large parties, and seating flow.
- Addressed and resolved customer concerns efficiently, upholding standards of service and guest satisfaction.
Floor Manager
Tomato Garden
Vernon, New Jersey
10.2016 - 04.2017
- Supervised daily front-of-house operations, ensuring smooth service flow and prompt resolution of guest issues during peak hours.
- Managed staff scheduling, shift planning, and floor coverage to maintain optimal service levels and labor efficiency.
- Monitored guest satisfaction, trained team members on hospitality standards, and reinforced upselling techniques to maximize revenue.
- Coordinated communication between kitchen and dining staff to ensure accurate order delivery and minimize ticket times.
- Conducted cash handling procedures, reconciled daily receipts, and maintained accountability for sales transactions and POS accuracy.
- Oversaw cleanliness, safety, and compliance across dining areas, ensuring alignment with health codes and company policies.
- Assisted with inventory checks, supply ordering, and restocking to support uninterrupted service and product availability.
- Led pre-shift briefings and team huddles to communicate promotions, special menu items, and service goals.
Expeditor & Event Planning Staff
Rhode Island Country Club
Barrington, Rhode Island
05.2015 - 09.2016
- Managed kitchen expediting and coordinated order flow during peak service days, ensuring prompt and consistent dish delivery.
- Contributed to high-profile events such as weddings, graduations, and annual member-guest functions through meticulous preparation and service support.
- Assisted with off-site catering for club members, maintaining quality standards and seamless execution in diverse environments.
Paid Internship- Farm/Greenhouse, Warehouse, & Gourmet Outlet
Sid Wainer & Son
New Bedford, Massachusetts
03.2016 - 05.2016
- Harvested, planted, maintained, and trimmed a variety of crops across three specialized greenhouses, contributing to sustainable and efficient agricultural practices.
- Acquired hands-on experience across core warehouse functions, including inventory management, product handling, and distribution logistics to support efficient supply chain operations.
- Assisted with packaging and labeling processes, ensuring compliance with safety standards and brand guidelines for foodservice and retail clients.
- Participated in routine quality control checks, focusing on temperature-sensitive goods and specialty items to maintain freshness and reduce spoilage.
- Supported the implementation of packaging safety protocols, including allergen labeling and tamper-evident sealing, contributing to food safety and regulatory compliance.
- Shadowed logistics coordinators and warehouse supervisors to better understand order flow, delivery coordination, and client fulfillment strategies.
- Collaborated in a test kitchen to develop and refine recipes using fresh, locally sourced ingredients from the farm.
Counter/Deli Position
Luigi’s Restaurant & Gourmet Express
Johnston, Rhode Island
09.2015 - 12.2015
- Accurately portioned and weighed prepared foods for customers, maintaining quality and consistency standards.
- Reheated and served meals with attention to food safety and customer satisfaction.
- Managed incoming catering orders both by phone and in-person, ensuring accurate details and timely fulfillment.
- Packaged and dispatched catering orders efficiently while restocking shelves and maintaining organized displays.
- Crafted specialty beverages to order, enhancing the customer experience with precision and care.
Residential Hall Desk Assistant
Johnson & Wales
Providence, Rhode Island
09.2014 - 10.2015
- Communicated important updates and information across management, staff, and student groups to ensure consistent and timely coordination.
- Addressed resident concerns and incidents with professionalism and empathy while overseeing day-to-day procedural support.
- Handled incoming calls, completed administrative documentation, and managed mail sorting to maintain organized resident services.
Waitress/Line Cook
The Vernon Inn
Vernon, New Jersey
06.2011 - 09.2015
- Worked as a prep cook, ensuring timely and accurate preparation of ingredients for daily service.
- Operated fry and sauté stations during service hours, maintaining speed and consistency in a high-volume kitchen.
- Delivered a welcoming and efficient casual dining experience, utilizing a POS system for accurate order entry and customer transactions as a server.
- Managed service for approximately 6–8 large tables simultaneously, maintaining attentiveness and quality under pressure.
Hospitality Attendant
Minerals Resort & Spa- Elements Spa
Vernon, New Jersey
07.2010 - 08.2011
- Welcomed clients with warmth and professionalism; led informative resort tours and responded to guest inquiries to ensure a smooth and inviting experience.
- Maintained pristine facility standards, including bathroom cleaning and overall spa readiness.
- Administered soaking therapy services and provided personalized product recommendations based on client needs.
- Delivered attentive, tailored customer service—going above and beyond to fulfill guest requests and ensure memorable experiences.
Education
Associate’s degree - Culinary Arts & Business Management
Johnson & Wales University
Providence, Rhode IslandSkills
- Sales & Account Management
- Food Safety & Compliance
- CRM Software (Salesforce, Insights, Telnet, Meal Ticket, POS Systems, Restaurant 365, Operation Systems – Silent Passenger, Omnitracs)
- Product Demonstrations & Negotiation
- Market Trend Analysis
- Product and service knowledge
Accomplishments
- 2014: 1st Place Winner- Culinary Competition- Vernon, New Jersey
- 2013: 1st Place Winner- Culinary Competition- Vernon, New Jersey
- 2013-2014: Officer/President DECA Non-Profit Organization – 3rd Place Winner Community Service Project
- 2016: Worked CVS PGA tour at Rhode Island Country Club
Timeline
Sales Representative
Driscoll Foodservice
07.2023 - Current
Sales Representative
Sysco Metro New York
11.2021 - 06.2023
Director of Food & Beverage
The Jolly Onion
11.2018 - 11.2021
Waitress & Floor Manager
Brick & Brew
04.2017 - 11.2018
Floor Manager
Tomato Garden
10.2016 - 04.2017
Paid Internship- Farm/Greenhouse, Warehouse, & Gourmet Outlet
Sid Wainer & Son
03.2016 - 05.2016
Counter/Deli Position
Luigi’s Restaurant & Gourmet Express
09.2015 - 12.2015
Expeditor & Event Planning Staff
Rhode Island Country Club
05.2015 - 09.2016
Residential Hall Desk Assistant
Johnson & Wales
09.2014 - 10.2015
Waitress/Line Cook
The Vernon Inn
06.2011 - 09.2015
Hospitality Attendant
Minerals Resort & Spa- Elements Spa
07.2010 - 08.2011
Associate’s degree - Culinary Arts & Business Management
Johnson & Wales University