Ashley Fedigan
Suffield,Connecticut
Summary
Dynamic and strategic marketing & communications professional with a proven ability to engage employees, foster organizational alignment, and drive clear, compelling messaging. Skilled in developing and executing communication strategies that enhance company culture, and improve information flow. Adept at crafting impactful content, managing multi-channel communications, and collaborating across departments to ensure all stakeholders are informed, engaged, and inspired.
Overview
16
16
years of professional experience
Work History
Director of Marketing & Public Relations
Hartford Symphony Orchestra
12.2021 - Current
- Oversaw rebranding efforts that resulted in enhanced brand identity and improved brand perception.
- Managed annual marketing budget and concert promotional budgets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Collaborated closely with other departments to develop effective marketing collateral that supported fundraising and artistic goals.
- Regularly provided marketing insights and strategic recommendations to the Hartford Symphony Orchestra’s board leadership, ensuring alignment with organizational goals and audience engagement strategies.
- Developed comprehensive marketing plans for concert programs that included traditional and non-traditional marketing tactics.
- Spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
- Coordinated with third party designers to generate dynamic marketing content and communication tools for promotional campaigns.
- Conducted market research to inform decision-making and ensure alignment with target audiences'' needs and preferences.
Marketing & Communication Manager
The Hartt School, University of Hartford
01.2016 - 12.2021
- Manage recruitment marketing initiatives for the school including digital efforts, social media (paid and organic), email marketing campaigns, website maintenance
- Collaborate with staff designers on print and digital collateral
- Manage ad placement In relevant publications
- Assist media team in setting up faculty, student, or alumni interviews or stories
- Plan and execute photo and video shoots for the School
Executive Assistant to the Dean
The Hartt School, University of Hartford
01.2014 - 01.2016
- Managed the Dean and Associate Dean's Calendars
- Responded to student, staff, and faculty inquiries in a timely manner
- In cooperation with the Office of Institutional Advancement, the Hartt Board of Trustees and other units of the University, planned and implemented special events and meetings
- Execute large scale communications to Hartt faculty, staff, and students
Sales Lead/Keyholder
Ann Taylor Inc
01.2013 - 01.2015
- Acted as Manager on Duty and ran store operations
- Drive revenue and increased sales through exceptional customer service, relationship building, product knowledge, and presenting a clean, safe, well maintained store environment
- Worked with associates on selling behaviors and assign tasks throughout the shift
Customer Care Representative
First Niagara Bank
01.2013 - 01.2015
- Assisted customers with banking transactions and built relationships through the sales and service of banking products
- Through the use of CRM, accurately documented customer interactions, sales activities, and follow-up needs
- Demonstrated exceptional customer service by facilitating banking transactions in an accurate and timely fashion
- Also transact business in accordance to Bank policies and federal regulations
- Supported branch security procedures and maintained operational proficiencies
Member Service Specialist
South Windsor Chamber of Commerce
01.2012 - 01.2013
- In coordination with the Executive Director, planned and executed signature events, as well as communicated with members, non-members, and the Board of Directors through traditional and non-traditional means including email, e-newsletters, traditional mailings, and social media
- Performed administrative tasks and was the first point of contact for members
Public Relations Associate
The Hartt School, University of Hartford
01.2009 - 01.2012
- In coordination with the Public Relations Manager, implement public relations, marketing, promotional, advertising and communication strategies to increase local, regional and national awareness of The Hartt School, Hartt performances and events, news and updates about faculty, alumni, and students
- Update and maintain Hartt's online and print performance calendars
- Worked with graphic designers to develop print calendar concepts
- Edited website content and wrote copy for social media platforms, marketing materials, and advertisements
- Served on the team that launched redesign of the Hartford.edu website
- Manage integrated, multi-channel marketing strategy for The Hartt School to promote the school to prospective students
Education
Master of Arts - Integrated Marketing Communications
University of Hartford
05-2008
Bachelor of Arts - Communications, Emphasis on Advertising and Public Relations
University of Hartford
05-2006
Skills
- Media planning
- Brand positioning
- Strategic planning
- Marketing campaign development
- Direct mail marketing
- Digital marketing
- Social Media
- Database management
- Media relations
- Advertising campaigns
- Communications management
- Content Writing
- Marketing analytics
- Microsoft Suite
- Web analytics
- Event Management
- Content strategy
- CRM management
- Web content creation
- Content management system
Timeline
Director of Marketing & Public Relations
Hartford Symphony Orchestra
12.2021 - Current
Marketing & Communication Manager
The Hartt School, University of Hartford
01.2016 - 12.2021
Executive Assistant to the Dean
The Hartt School, University of Hartford
01.2014 - 01.2016
Sales Lead/Keyholder
Ann Taylor Inc
01.2013 - 01.2015
Customer Care Representative
First Niagara Bank
01.2013 - 01.2015
Member Service Specialist
South Windsor Chamber of Commerce
01.2012 - 01.2013
Public Relations Associate
The Hartt School, University of Hartford
01.2009 - 01.2012
Master of Arts - Integrated Marketing Communications
University of Hartford
Bachelor of Arts - Communications, Emphasis on Advertising and Public Relations
University of Hartford
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