Ashley Ferguson
Boone,NC
Summary
Dedicated communications professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
3
3
years of professional experience
Work History
Fashion Manager
Alpine Ski Center
01.2022 - Current
- Interviewed potential hires for various departments while working with other managers and owners to complete onboarding and scheduling.
- Coordinated and implemented location-wide training clinics for over 50 employees.
- Trained associates on product knowledge, increasing their ability to assist customers effectively.
- Created weekly project schedules based on shop needs to improve customer experience.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Managed daily projects through assigning and facilitating them with staff.
- Collaborated with the president for social media content ideation and creation.
- Acted as not only as a fashion expert but also a travel liaison to customers and visitors alike to recommend activities, eateries, etc..
White Water Raft Guide
Wahoos
04.2023 - 08.2023
- Upheld high standards of professionalism while fostering a fun, engaging environment for guests on rafting adventures.
- Increased repeat customers through exceptional customer service, clear communication, and expert navigation skills.
- Provided comprehensive pre-trip briefings for clients, ensuring everyone understood expectations and safety procedures before embarking on the water.
- Implemented emergency response plans as needed, maintaining calm under pressure and prioritizing guest safety above all else.
Public Relations Consultant
Watauga County Farmers' Market
08.2022 - 12.2022
- Effectively collaborated with a team to deliver client needs
- Conducted target publics research, data collection, and overall analysis.
- Assisted with PR strategy development to increase public awareness and customer engagement.
- Produced campaign strategies and tactics, including mock-up flyers, ads, and social media posts, based off insights from data analysis and the allotted budget.
- Developed comprehensive media outreach plansto increase visibility of organization in markets.
- Pitched campaign plan to client in person as part of capstone course.
Seasonal Farm/Floral Assistant
Linville Golf Club
05.2022 - 10.2022
- Facilitated weekly event set-up and breakdown.
- Contributed to planning and hosting farm and flower classes, sales, dinners, and produce subscription bags.
- Demonstrated creativity and resourcefulness through the development of innovative solutions.
- Conducted inventory processing/organization and other daily tasks.
- Proved successful working within tight deadlines and a fast-paced environment.
Temporary Customer Service Associate
Amazon.com Inc.
03.2021 - 06.2021
- Listened to the needs of customers and empathized with their hardship while de-escalating situations.
- Created innovative solutions for unique problems, and verbally communicated them effectively with customers.
- Upheld company policies regarding public relations, sensitive customer information, and confidential company information.
- Worked within a diverse team to sustain the company's vision.
- Achieved consistently high levels of customer satisfaction by prioritizing empathy, patience, and effective problem-solving skills during interactions.
Education
Bachelor of Science - Public Relations Communications 3
Appalachian State University
Boone, NC05.2023
Skills
- MS Office, and IWork
- Interpersonal Communication
- Written Communication
- Business Communication
- Copywriting
- Creative Solutions
- Design Processes
- Negotiation and Conflict Resolution
- Research and Data analysis
- Team Management
- Project Management
- Time Management
- Community Relations
- Campaign Planning
References, Writing, Planning, and Design Samples
Available Upon Request
Timeline
White Water Raft Guide
Wahoos
04.2023 - 08.2023
Public Relations Consultant
Watauga County Farmers' Market
08.2022 - 12.2022
Seasonal Farm/Floral Assistant
Linville Golf Club
05.2022 - 10.2022
Fashion Manager
Alpine Ski Center
01.2022 - Current
Temporary Customer Service Associate
Amazon.com Inc.
03.2021 - 06.2021
Bachelor of Science - Public Relations Communications 3
Appalachian State University
Similar Profiles
Banx KingBanx King
Ski Technician at Alpine Ski CenterSki Technician at Alpine Ski Center
Brandon BurketBrandon Burket
Sales Manager at Alpine Ski CenterSales Manager at Alpine Ski Center
Alina FlemingAlina Fleming
Ski Race Instructer at Fernie Alpine Ski TeamSki Race Instructer at Fernie Alpine Ski Team