Ashley Ferguson

Led sales organization responsible for selling Benefits Administration Technology for $300 million business

• Responsible for deploying Mid-Market strategy across field sales, inside sales and account management
• Drove 30% sales growth with 80% new logo allocation
• Implemented account management team for cross sell efforts
• Grew attach rates of ancillary products leading to 20% average size deal growth
• Developed and scaled channel strategy and partnerships with brokers across the firm
• Developed client on-boarding and transition from sales to service model to improve client retention
• Participated on team to evaluate acquisition targets

Responsible for scaling and growing sales organization for successful private equity transaction. $50 million in revenue

• Implemented KPI's, sales process, accountability, and structure driving 20% YOY growth
• Designed sales compensation structure for sales and sales operations
• Evaluated M and A targets with Board and Executive Leadership team
• Implemented hiring strategy to maximize sales territories growing headcount by 50%
• Developed lead generation and marketing strategy attributing to 20% of sales
• Designed and implemented solutions architect team to support complex sales process
• Responsible for communicating, sales results, SWOT analysis, and growth strategies to Board on a quarterly basis
• Executive sponsor for securing channel and third party partners including brokers, HCM partners, and product partners
• Responsible for leading and developing sales presentation to bankers, PE firms and strategic buyers during acquisition process

Led sales organization selling healthcare technology and services to hospitals allowing them to maximize revenues and insure compliance.

• Responsible for leading transition of under performing sales organization to attain consistent performance objectives, upgrade talent, implement accountability metrics, and disciplined execution structure
• Exceeded company objectives through Q3 2017 sales growth. Projected finish 110% of plan ($35million sales plan)
• Led efforts to hire and train inside sales lead generation team to assist in pipeline growth, sales support, and contract administration
• Worked directly with Senior Executives on McKesson acquisition strategy and sales policies

Led national enterprise sales organization of 45 quota carriers, account management and renewals, and Sales Operations responsible for selling Benefit Administration software solutions as a part of an overall Human Capital Management strategy. Revenue $325 million.

• Strengthened company's revenue by exceeding $30 million sales plan with 17% growth (fiscal 15) and 23% growth (fiscal 16) for turnaround business
• Developed metrics, top graded talent, enhanced accountability and promoted partnership with payroll counterparts that aligned organization and drove results
• Accelerated results by providing executive support and leadership in sales process and contract negotiation of highly complex transactions in both private and public sector within large employer market of companies with 1000+ employees
• Created new revenue streams by developing inside sales team to target downmarket products
• Established vertical marketing strategy enhancing close ratios by 20%
• Successfully managed NSE to company targets

Led national sales organization comprised of inside sales, outside sales, lead generation, and Sales Operations selling SaaS based Medical Billing Software, EHR's, and Revenue Cycle Management Solutions to small physician groups and medical billers

• Developed sales strategy, compensation structure, metrics and forecasting methodology for three distinct channels resulting in $20 million in sales and 20% growth.
• Led efforts to integrate acquired sales force creating culture of winning and accountability via strong communication, setting clear expectations, and structured execution
• Developed Center of Excellence for lead generation strategy incorporating structured digital marketing, SEO execution, and criteria for marketing qualified leads
• Member of Executive Team reporting to CEO assisting in executing overall business strategy including product road map, overall company culture initiatives, and pricing strategy
• Developed specialty vertical strategy to optimize market penetration
• Collaborated with CMO to evaluate and implement best in class sales tools to maximize results
• Developed interviewing processes, training program, hiring 30 new associates

Led the Eastern Sales Division of 100 associates, selling ADP's PEO (Leasing) solution to small and medium sized companies. Highest producing division

Responsible for driving growth for the East Coast Division selling HCM solutions to small to small and midsized organizations - 123 sales associates

• Drove 15% growth in turnaround division becoming number one area in the country
• Implemented programmatic approach to KPI's, seller accountability, and sales process
• Developed go-to-market messaging for entire mid-market organization and seller success model playbook
• Responsible for marketing results and strategy for lead generation
• Designing and leading enterprise cross sell/upsell strategy
• Responsible for post sale handoff strategy and account management for the East Coast including renewals

• Strengthened brand reputation by delivering exceptional service quality standards across all client touchpoints.
• Implemented robust performance metrics tracking systems to monitor progress toward strategic objectives.
• Reduced customer churn rate by addressing concerns proactively and implementing effective retention strategies.
• Enhanced forecasting accuracy through data-driven analysis and trend identification, leading to informed decisionmaking.
• Expanded market reach through targeted prospecting, cold calling, and networking initiatives.