Ashley Fletcher
St. Petersburg,FL
Summary
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify new and existing customer needs. Possesses excellent communication, time management and customer service skills.
Overview
12
12
years of professional experience
Work History
Director of Marketing, Events and Audience Engagement
Bethesda Magazine
02.2024 - Current
- Develops and implements successful marketing strategies and deliverables to increase brand visibility, membership revenue and ad sales performance.
- Utilizes targeted email campaigns and cold calling to increase ad revenue and drive customer engagement.
- Establishes, initiates and optimizes business development strategies based on company targets, product specifications, market data, and budget factors.
- Manages event planning, sponsorships and logistics while monitoring budgets.
- Developed metrics and measured success in order to further penetrate marketplace.
Director of Events and Special Projects
Bethesda Magazine
05.2023 - 01.2024
- Established clear objectives and goals for each event, drove execution toward goals and measured and monitored results to track impact and revenue.
- Identified potential new businesses for partnership through emailing marketing and cold calling.
- Gained strong leadership skills by managing projects from start to finish.
- Applied effective time management techniques to meet tight deadlines.
Marketing and Events Manager
Bethesda Magazine
12.2021 - 04.2023
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Implemented data-driven decision-making for improved member retention and overall satisfaction.
- Conducted market research to identify new opportunities and target markets.
- Revamped existing sponsorship packages that led to increase in corporate partnerships supporting various programs within organization.
Communications Specialist
Christian Brothers Conference
11.2019 - 11.2021
- Communicated company promotions, products, and services to partners to increase brand awareness and overall engagement.
- Maintained corporate website using content management systems and associated plugins.
- Developed and implemented social media strategy to increase engagement and reach new audiences.
- Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
Project Coordinator
National Organization for Victim Assistance
08.2016 - 10.2019
- Achieved high-quality communication with members, using active listening and clear verbal skills to address concerns accurately.
- Produced visually appealing graphics to accompany written materials, enhancing reader experience and information retention.
- Contributed to website maintenance by updating content, optimizing SEO, and monitoring site performance metrics.
- Developed detailed timelines and project plans to ensure efficient progress toward critical deadlines in lead-up to each event.
Member Services
YMCA
03.2012 - 05.2015
- Provided excellent service to members, guests, and program participants in the YMCA and on the phone, contributing to member retention.
- Conducted interviews and tours responsive to the needs of prospective members; promoted and sold memberships.
- Supported monthly fundraising goal.
- Performed data entry, accurately handled financial transactions, and processed various enrollments, cancellations, and other membership changes.
Education
BS - Integrated Marketing Communications
University of Mississippi
Oxford, MS05.2016
Skills
- Written and verbal communication
- Strategic thinking
- Organization
- Cold calling
- Motivation
- Project management
https://www.linkedin.com/in/ashleyefletcher/
Timeline
Director of Marketing, Events and Audience Engagement
Bethesda Magazine
02.2024 - Current
Director of Events and Special Projects
Bethesda Magazine
05.2023 - 01.2024
Marketing and Events Manager
Bethesda Magazine
12.2021 - 04.2023
Communications Specialist
Christian Brothers Conference
11.2019 - 11.2021
Project Coordinator
National Organization for Victim Assistance
08.2016 - 10.2019
Member Services
YMCA
03.2012 - 05.2015
BS - Integrated Marketing Communications
University of Mississippi