Ashley Fraser
San Diego,CA
Summary
Multifaceted leader with analytical and diligent approach to building and leading strong teams. Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance performance. Successful at improving sales through culture and well organized processes.
Overview
18
18
years of professional experience
Work History
Multi-Unit General Manager
Victra
05.2019 - Current
- Enhanced employee productivity through continuous training, goal setting, and performance evaluations.
- Increased overall unit performance by implementing effective sales strategies and streamlining processes.
- Improved brand reputation by addressing customer concerns promptly, resulting in an increased number of positive reviews online.
- Ensured consistent implementation of company policies and procedures through regular communication with all unit managers.
- Created a positive work culture by fostering open communication channels between staff members and management personnel alike.
- Coordinated marketing efforts across units to drive customer engagement and increase sales revenue.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
Personal Banker
Wells Fargo Bank, N.A.
08.2006 - 04.2019
- Utilized strong interpersonal communication skills during client interactions, resulting in increased trust and fostering long-lasting relationships.
- Assisted customers with setting up or closing accounts, completing loan applications, and signing up for new services.
- Maintained compliance with bank policies and regulations while executing various financial transactions for customers.
- Generated new business by conducting thorough financial needs assessments and offering tailored products to clients.
- Delivered comprehensive financial advice, strengthening client relationships and promoting long-term loyalty.
- Exceeded individual performance metrics consistently while maintaining exceptional levels of client satisfaction ratings throughout tenure as Personal Banker.
- Boosted sales of bank products through effective cross-selling and up-selling techniques.
Operations Manager
BOFI Federal Bank
01.2012 - 04.2014
- Supervised operations keeping compliant with company policies and procedures.
- Established and documented guidelines for policies and procedures reviewing documents for fraud.
- Developed and maintained relationships with financial advisors, our call centers, and system programmers.
- Analyzed and reported on key performance metrics to senior management.
- Handled staff training initiatives aimed at upskilling the workforce to meet dynamic industry demands.
Education
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Skills
- Emotional intelligence
- Relationship building
- Goals and performance
- Staff management
- Sales team training
- Motivational skills
- Strategic planning
- Sales process
- Decisive
- High integrity
Firm Fair Fun Flexible Fraser
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Timeline
Multi-Unit General Manager
Victra
05.2019 - Current
Operations Manager
BOFI Federal Bank
01.2012 - 04.2014
Personal Banker
Wells Fargo Bank, N.A.
08.2006 - 04.2019
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