Summary
Overview
Work History
Education
Skills
Timeline
Generic

Ashley Fredde

Salt Lake City,UT

Summary

Journalist with deep understanding in multimedia storytelling. Passion for investigative projects. Also have social media, live events experience.

Overview

7
7
years of professional experience

Work History

Reporter & Content Producer

KSL.com
08.2021 - Current
  • Built strong relationships with sources to gain access to exclusive information.
  • Utilized social media to promote stories and build audience.
  • Investigated important community issues and put together well-received reports — including breaking stories such as plans for a sanctioned campground and plans to keep unsheltered off streets during the NBA All-Star game.
  • Attended press conferences, court hearings and special events for daily-turns and long-term projects.
  • Utilized SEO principles to optimize content for search engine rankings.
  • Built wire stories, content planned

Breaking News Reporter

KSL.com
10.2020 - 08.2021
  • Monitored different channels and sources to identify breaking news and quickly break stories.
  • Followed up on previous breaking news stories for further investigative projects.
  • Uploaded breaking news and updates to organization's social media and website accounts.

Fellow

Cultural Vistas
05.2019 - 11.2019
  • One of eight Americans, and eight Germans selected to study and research the era of disinformation.
  • Met with AP, Washington Post, NPR, AXIOS, and other outlets and researchers to discuss and network
  • Compiled a research paper, hosted a presentation, and broadcasted findings

Student Fellow

Society Of Professional Journalists
09.2019 - 10.2019
  • Pitched and coordinated conference related coverage with other fellows, producing multimedia content over its duration.

Apprentice

Arizona Daily Star
01.2019 - 05.2019
  • Pitched and produced own stories to an editor that ran in the newspaper in the Metro section
  • Attended weekly meetings with editors and other apprentices

Intern

Arizona Public Media
08.2018 - 12.2018
  • Produced web stories to accompany spots aired on the NPR radio show.
  • Gathered content and sources for the radio staff
  • Learned how to write radio scripts, cut and produce radio spots and podcasts on Adobe Audition

UATV

University Of Arizona
08.2016 - 05.2018

Executive Producer/ Executive Board

August 2018 - May 2019

  • Wrote scripts and rundowns for the weekly show and anchor hit “Daily Dose”
  • Served as Monday anchor
  • Ran social media content and increased content and views

News Director/ Executive Board

August 2017 - May 2018

  • Managed 12 student reporters
  • Served as Monday anchor
  • Produced script and rundown for 30 minute weekly show.

Lead Reporter/Executive Board
August 2016 - May 2017

  • Oversaw and helped manage a group of reporters
  • Refined my leadership skills as well as my individual reporting skills.
  • Pitched and produced own story ideas than ran on the weekly Wildcast show.

Intern

Tucson Local Media
08.2017 - 12.2017
  • Learned structure of a broadcast with EDIAS
  • Practiced standups, shooting and cutting footage, creating complete packages with Adobe Premiere Pro
  • Wrote VOS & VSOTS.

Education

Bachelor of Arts - Journalism, Broadcast

University of Arizona
Tucson, AZ
05.2020

Skills

  • Investigative Reporting
  • Fact Checking
  • FOIA & GRAMMA requests
  • Social Media Management, SEO practices
  • Multimedia: Adobe Audition & Premiere Pro, Final Cut Pro, Photoshop, EDIAS software, DSLR cameras

Timeline

Reporter & Content Producer

KSL.com
08.2021 - Current

Breaking News Reporter

KSL.com
10.2020 - 08.2021

Student Fellow

Society Of Professional Journalists
09.2019 - 10.2019

Fellow

Cultural Vistas
05.2019 - 11.2019

Apprentice

Arizona Daily Star
01.2019 - 05.2019

Intern

Arizona Public Media
08.2018 - 12.2018

Intern

Tucson Local Media
08.2017 - 12.2017

UATV

University Of Arizona
08.2016 - 05.2018

Bachelor of Arts - Journalism, Broadcast

University of Arizona
Ashley Fredde