Ashley Freudenberg
Summary
Results-driven Product Development Associate with UI/UX design expertise, user-centered development, and cross-functional collaboration. Experienced in delivering innovative solutions, managing product backlogs, and optimizing usability. Proven ability to work with multidisciplinary teams to define strategies and build user-focused products. Seeking to apply skills in product management, agile methodologies, stakeholder communication, and data-driven decision-making to create impactful, user-centered solutions.
Overview
4
4
years of professional experience
Work History
UI UX Designer
Y-12 National Security Complex
Oak Ridge, Tennessee
03.2025 - Current
- Leading the creation of a scalable design system from the ground up to unify digital products, streamline development workflows, and ensure compliance with corporate branding, accessibility, and government standards.
- Designing and delivering user-centered web experiences for internal and external audiences in both classified and unclassified environments, leveraging an active security clearance to work across sensitive projects.
- Collaborating with stakeholders to define requirements, prioritize features, and align design decisions with business objectives, user needs, and technical constraints.
- Driving iterative design improvements through prototyping, user feedback, and cross-functional collaboration to ensure products meet both functional and aesthetic goals.
Product Development Associate
The University of Tennessee, Knoxville
Knoxville, TN
04.2024 - 03.2025
- Contribute to developing a new university web design system by defining product requirements, managing the product backlog, creating training materials, conducting user research, and iterating based on user feedback to enhance usability, accessibility, and overall product effectiveness.
- Foster partnerships with campus stakeholders to align the university's digital experience with UT's brand and strategic goals, ensuring cross-functional collaboration and stakeholder engagement across various platforms.
- Optimize university-hosted websites using WordPress CMS to improve usability, performance, and accessibility by applying user-centered design principles, data-driven decision-making, and best practices in digital product management.
Lead Product Design Extern
PACT/Rutgers MBS Externship Exchange
Remote
05.2024 - 08.2024
- Developed a comprehensive data analysis page for PACT's human trafficking awareness website through Rutgers' MBS Externship Exchange program, enhancing accessibility and providing valuable insights for transit professionals while redesigning the user experience with intuitive features for easier access to past presentations.
- Led a cross-functional team of three, working closely with essential stakeholders to meet project milestones on schedule, improving communication and resource sharing within the transit community.
UI/UX Design Intern
CNH Industrial
Burr Ridge, Illinois
05.2023 - 08.2023
- Supported the UX/UI design of the AFS Pro 1200 display, a key component of the next generation of agricultural machinery and Advanced Agriculture Equipment technologies.
- Collaborated within an Agile framework with cross-functional teams (Systems, Software, Marketing) to develop innovative design solutions, including mockups, wireframes, and prototypes. Iterated designs based on user feedback and evolving product goals, refining functionality and improving usability, ultimately driving improved engagement and satisfaction for agricultural equipment operators and field engineers.
- Designed and optimized UI/UX flows for the AFS Pro 1200 display, improving information architecture, usability, and navigation within in-cab displays. Assisted in developing core conceptual design assets and a style guide to ensure consistency, clarity, ease of use, and accessibility.
Digital Experience Assistant
The University of Tennessee, Knoxville
Knoxville, Tennessee
05.2021 - 05.2023
- Streamlined web page development and content population processes for the Haslam College of Business, improving campaign execution efficiency and driving user engagement across the college's digital platforms.
- Enhanced the visual design and ensured content accuracy on the site, elevating the user experience and meeting the diverse needs of business students and university stakeholders.
UI/UX Design Intern
CNH Industrial
05.2022 - 08.2022
- Supported the UX/UI design of the AFS Pro 1200 display, a key component of the next generation of agricultural machinery and Advanced Agriculture Equipment technologies.
- Collaborated within an Agile framework with cross-functional teams (Systems, Software, Marketing) to develop innovative design solutions, including mockups, wireframes, and prototypes. Iterated designs based on user feedback and evolving product goals, refining functionality and improving usability, ultimately driving improved engagement and satisfaction for agricultural equipment operators and field engineers.
- Designed and optimized UI/UX flows for the AFS Pro 1200 display, improving information architecture, usability, and navigation within in-cab displays. Assisted in developing core conceptual design assets and a style guide to ensure consistency, clarity, ease of use, and accessibility.
Education
Masters of Business and Science - Product Design concentration
Rutgers University
05-2026
Bachelor of Science - Information Sciences UX Design concentration, Graphic Design minor
The University of Tennessee, Knoxville
12-2025
Skills
- Product Strategy & Roadmapping
- Product Ownership
- UX Design & UX Research
- Usability Testing
- Accessibility Design
- Information Architecture
- Wireframing & Prototyping
- Design Systems
- Agile Methodologies (Scrum / Kanban)
- Cross-Functional Collaboration
- Stakeholder Communication
- Requirements Gathering
- Figma
- Adobe Creative Suite
Languages
Brazilian Portuguese, Intermediate
Timeline
UI UX Designer
Y-12 National Security Complex
03.2025 - Current
Lead Product Design Extern
PACT/Rutgers MBS Externship Exchange
05.2024 - 08.2024
Product Development Associate
The University of Tennessee, Knoxville
04.2024 - 03.2025
UI/UX Design Intern
CNH Industrial
05.2023 - 08.2023
UI/UX Design Intern
CNH Industrial
05.2022 - 08.2022
Digital Experience Assistant
The University of Tennessee, Knoxville
05.2021 - 05.2023
Masters of Business and Science - Product Design concentration
Rutgers University
Bachelor of Science - Information Sciences UX Design concentration, Graphic Design minor
The University of Tennessee, Knoxville
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