ASHLEY GEORGE
Chico,United States
Summary
Paid Social Coordinator with extensive experience across multiple paid social platforms. I specialize in leveraging paid social content to drive engagement and growth, and I am skilled in analyzing and optimizing campaigns to meet client KPIs and goals effectively.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Paid Social Coordinator
MindgruveMacarta
03.2024 - Current
- Develop social media strategies tailored to client needs, achieving measurable campaign success
- Manage and optimize paid social budgets, ensuring full delivery and client KPI attainment
- Track and report on media placements, maintaining client-facing dashboards for transparency
- Analyze website data to generate actionable insights on visitor behavior and performance
- Deliver comprehensive digital reports to executives, enhancing budget and campaign decisions
- Analyze social media trends and campaign data to refine strategies, driving measurable improvements in client KPIs and ROI
- Optimize paid social budgets across platforms, ensuring full spend delivery while maximizing client-specific performance metrics
Assistant Area Manager
Shake Smart
05.2021 - 11.2023
- Enhanced Shake Smart's presence at TCU & SMU locations, supporting the General Manager
- Recorded and analyzed key operational data to identify areas for improvement
- Collaborated with corporate teams to boost sales, customer service, and operational efficiency
- Developed and implemented strategies with the store manager to meet sales and profit goals
- Coached team members, providing feedback to improve productivity and confidence
Social Media Intern
WiseWoofs
11.2022 - 01.2023
- Analyzed audience engagement to refine social media strategies, achieving measurable results
- Collaborated with marketing team to set and meet social media goals, enhancing brand presence
- Scheduled content for optimal times, increasing user interaction and visibility
- Monitored and engaged in online conversations, boosting brand visibility
- Optimized multimedia assets for SEO, reporting on key metrics from digital campaigns
Education
Bachelor of Arts - Journalism And Media Studies
San Diego State University
05.2023
Certification
- Social Media Marketing - Hootsuite
- Social Media Monitoring: Strategies and Skills
- Social Media Marketing: Strategy and Optimization
- Advertising on Instagram
- Advertising Essentials - Pinterest/Reddit
Timeline
Paid Social Coordinator
MindgruveMacarta
03.2024 - Current
Social Media Intern
WiseWoofs
11.2022 - 01.2023
Assistant Area Manager
Shake Smart
05.2021 - 11.2023
Bachelor of Arts - Journalism And Media Studies
San Diego State University
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